2O18 FLIP BOOK
A L I & A A R O N C R E AT E S T U N N I N G , S C A L A B L E B R A N D E X P E R I E N C E S D E S I G N E D E S P E C I A L LY F O R Y O U R TA R G E T A U D I E N C E .
Howdy We hope you enjoy browsing these samples of recent work. They demonstrate our experience in creating high impact identities and scaling them to a variety of media and formats.
EAST WEST PARTNERS // Print Advertising Campaign: Design, Messaging, Photo + Art Direction
EAST WEST PARTNERS // Responsive Website + Email Marketing Campaigns: Development, Design, Messaging, Content Strategy, Editing, Photo + Art Direction
LO G O S TA N D A R D S
Use Cases Whenever possible use the two color logo artwork with a white background. Use either the all black or all blue logo if two colors are not an option. Two color reverse logo artwork may be used over dark backgrounds. White variations of the logo may appear on the chevron pattern or over a background color from the master palette. See page 8 for details on the master color palette.
Logos Over Images Never place the logo over an image without a white, colored, or patterned background with the appropriate padding around the artwork. See page 4 for details on the sacred space.
BRAND S TA N D A R D S
Download Logo Kit
3
V1.01 - 11/27/16
M A S T ER CO LO R PAL E T T E
C O P Y + M E S S A G I N G S TA N D A R D S
WHO WE ARE SKY
Use Cases
HEX RGB CMYK PMS
56BDDA 86/189/218 60/05/10/00 637C
GRANITE
HEX RGB CMYK PMS
868F94 134/143/148 20/10/10/40 430C
Use Cases
Deploying color consistently across all media is another key to building a strong identity. The Resort Delivery master palette should be featured in marketing efforts such as websites, social media, email marketing, business cards, etc. The master color palette should also be used for all print, digital, and environmental advertising.
Color Profile Tips HEX
RGB
Perfect for web and digital use
CMYK
PMS
Ideal for print and apparel use
V1.01 - 11/27/16
Having a standard copy deck and messaging standards not only helps be more consistent, it saves time. OXFORD
HEX RGB CMYK PMS
1B354A 28/54/75 80/55/30/60 7546C
COBALT
HEX RGB CMYK PMS
0881B0 09/129/176 85/40/15/00 640C
MIDNIGHT
HEX RGB CMYK PMS
0A050C 10/06/12 30/25/20/100 BLACK 6C
NAVY
HEX RGB CMYK PMS
214D74 34/77/116 90/65/25/25 7693C
Depending on audience and context, this boilerplate content should be used as often as possible for everything from website and email marketing to advertising campaigns and investor collateral.
Relish your time away from home with Resort Delivery’s convenient grocery service. Simply let us know what you need and where you’re staying and we take it from there. Ordering is a cinch, and with same-day deliveries we’re always at your service. How it Works • Conveniently place your order online, by email or phone. • Our professional staff purchases and delivers your groceries. • You arrive to a fully-stocked kitchen. Vacation on!
HOW TO ORDER
Simply let us know how many of each item you need and submit the online order form. Our trusted team of expert shoppers gets your groceries and fills your fridge with all your favorite foods. It’s that easy and so convenient! You can also submit your order via email, or if you prefer to order by phone call us at (970) 845-8216 and we’ll create your shopping list together.
7
V1.01 - 11/27/16
RESORT DELIVERY // Identity System: Logo Standards, Color Standards, Copy + Messaging Standards, Font Standards, File Indexes
12
S AT I S FA C T I O N G U A R A N T E E D
S AT I S FA C T I O N G U A R A N T E E D
elish your time away from home with Resort Delivery’s convenient grocery service. Simply let us know what you need and where you're staying and we take it from there. Ordering is a cinch, and with sameday deliveries we're always at your service.
How It Works
1
Conveniently place your order online, by email or phone.
2
Our professional staff purchases and delivers your groceries.
3
You arrive to a fully-stocked kitchen. Vacation on!
Order Now
Recipient Name Recipient Title Company Name Address Line City, ST 00000
ResortDelivery.com info@ResortDelivery.com (970) 845-8216
Month 00, 2016
Dear Name Here, Ita doluptatur re, untiore rehent, cuscitatqui omnistiis que denihil ius doles estem litae premoluptur re eos essit occatiur acerita ecatiaecere non cusam nihil molupta tatenditibus aliquo quam aut et volorum quo denimod ipient, quam, et endaera tioritat perciis si deniat odit ommos coresequas soluptatibus nisi aut rest, aliquiam, apisci omnis eationet odipsae labo. Bit eume pore nonsend undelit pratur, cuptatur maiorep udaectem. Cabo. Nequi dolum, sandisq uisque reiur, que pres rem veliquidis estrum volorescit fugiasp erist, ut et plitasi nveruptatur solenti oriorrum sapersped que di te nimagnient quibere conempori officiatur sim aligend igenis volorpo rporecab ipsam anis quo imet ut placest. Simus sunt ullaccum velit paritium doluptis dis doluptatis di sitat odi nusape susda nobit quaes a natis estrumet offic te molestrum facid modigent as as autet voluptur, et lacearc hiliquam, im ipitatem con repe et dunt, quis coneser feratia conseque idel inveles sincit, omni volut odi rendam que est.
Sincerely,
ORDER ONLINE, BY EMAIL OR PHONE
Name Here Title
ResortDelivery.com info@ResortDelivery.com (970) 845-8216
Resort Delivery • PO Box 100, Avon, CO 81620 • (970) 845-8216 • info@ResortDelivery.com • ResortDelivery.com
RESORT DELIVERY // Responsive Website App + Print Collateral: Development, Design, Messaging, Content Strategy, Editing, Photo + Art Direction
CONCEPT 1B
1 0 0 % S AT I S FA C T I O N GUARANTEED
(970) 845-8216
(970) 845-8216
CONCEPT 2
1 0 0 % S AT I S FA C T I O N GUARANTEED
CONCEPT 2
RESORT DELIVERY // Grocery Store Office Window + Vehicle Graphics
CONCEPT GROUP 1
BOOTH GROUP 3
ResortDelivery.com (970) 845-8216
ResortDelivery.com (970) 845-8216
We Shop, You Vacation.
RESORT DELIVERY // Grocery Store Hanging Signs + Trade Show Booth with Pop-Up Banners, Table Runners, Prize Wheel + Reusable Grocery Bag
2015 FIS ALPINE WORLD CHAMPIONSHIPS // Magazine Publishing: Design, Messaging, Content Strategy, Photo + Art Direction
2015 FIS ALPINE WORLD CHAMPIONSHIPS // Magazine Publishing: Design, Messaging, Content Strategy, Photo + Art Direction
WHERE MUSIC MOVES MOUNTAINS One of the top ten can’t-miss classical music festivals in the nation.”
—NATIONAL PUBLIC RADIO
3-CONCERT PACKAGES ON SALE NOW
RENEW TODAY & SAVE!
ONE OF THE TOP TEN CAN’T-MISS CLASSICAL MUSIC FESTIVALS IN THE NATION. — N AT I O N A L P U B L I C R A D I O —
ORDER NOW, OFFER ENDS MARCH 10TH
WHERE MUSIC MOVES MOUNTAINS
BRAVO! VAIL 2015 SEASON July 1–August 6
BRAVO! VAIL 2015 SEASON July 1–August 6
UP TO 15% OFF DALLAS SYMPHONY ORCHESTRA
FE AT U R I N G DALLAS SYMPHONY ORCHESTRA THE PHILADELPHIA ORCHESTRA NEW YORK PHILHARMONIC CHAMBER MUSIC SERIES
THE PHILADELPHIA ORCHESTRA NEW YORK PHILHARMONIC CHAMBER MUSIC SERIES
SAVE 10% ON 3 OR MORE CONCERTS
CREATE YOUR OWN PACKAGE
28TH ANNUAL BRAVO! VAIL MUSIC FESTIVAL July 1–August 6, 2015
DALLAS SYMPHONY ORCHESTRA
THE PHILADELPHIA ORCHESTRA
NEW YORK PHILHARMONIC
In residence July 1–8
In residence July 10–18
In residence July 24–31
CHAMBER MUSIC SERIES Various locations, July 2–30 LINDA & MITCH HART SOIRÉE SERIES Various locations, July 2–27 SILVER OAK & TWOMEY SERIES Donovan Pavilion, August 4-6
PLUS YOUNG ARTISTS IN RESIDENCE & FREE EDUCATIONAL COMMUNITY PROGRAMS
Get Tickets Now! BRAVOVAIL.ORG | 877.812.5700
CHOOSE FROM ANY ORCHESTRAL CONCERTS
BRAVO! VAIL 2015 SEASON July 1–August 6 DALLAS SYMPHONY ORCHESTRA THE PHILADELPHIA ORCHESTRA NEW YORK PHILHARMONIC CHAMBER MUSIC SERIES
BRAVO! VAIL // Posters, Direct Mail, Brochures, Print Advertising, Digital Advertising, Book Publishing, Environmental
WHERE MUSIC MOVES MOUNTAINS One of the top ten can’t-miss classical music festivals in the nation.”
PHOTOS BY ZACHMAHONE.COM (3)
—NATIONAL PUBLIC RADIO
28TH ANNUAL BRAVO! VAIL MUSIC FESTIVAL July 1–August 6, 2O15
DALLAS SYMPHONY ORCHESTRA
THE PHILADELPHIA ORCHESTRA
NEW YORK PHILHARMONIC
In residence July 1–8
In residence July 10–18
In residence July 24–31
Get Tickets Now!
BRAVOVAIL .ORG 877.812.5700
BRAVO! VAIL // Posters, Direct Mail, Brochures, Print Advertising, Digital Advertising, Book Publishing, Environmental
COLL CO LLIN IN BBAU AUGH GH
CHAR CH A LE AR LESS HA HAYS YS
GREG GR E EEYN EG YNON ON
970 748 WINE CHEF@VIN48.COM VIN48.COM 48 E BEAVER CREEK BLVD PO BOX 5490 AVON, COLORADO 81620
970 748 9463 GREG@VIN48.COM VIN48.COM PO BOX 5490 48 E BEAVER CREEK BLVD AVON, COLORADO 81620
OWNER & CHEF
OWNER & WINE DIRECTOR
OWNER
970 748 WINE COLLIN@VIN48.COM VIN48.COM 48 E BEAVER CREEK BLVD AVON, COLORADO 81620
VIN48 RESTAURANT WINE BAR // Responsive Parallax Website + Business Cards: Design, Messaging, Editing, Photography, Photo + Art Direction
5 GL ASSES of WI 8 SMALL PL NE ATES
$
5 GL ASSES of WI 8 SMALL PL NE ATES
$
$
$
5:00-6:30
5:00-6:30
ON THE MENU: WARM. BREADED GOAT CHEESE. WITH ROASTED BEETS,. FRISSE, MINT OIL &. ORANGE VINAIGRETTE.
MORE THAN 40 WINES BY THE GLASS
MORE THAN 40 WINES BY THE GLASS
RUSTIC AMERICAN CUISINE | BEAVER CREEK VIEWS
RUSTIC AMERICAN CUISINE | BEAVER CREEK VIEWS
Visit vin48.com/menu to browse our Winter fare and Like us on Facebook for exclusive offers!
Visit vin48.com/menu to browse our Winter fare and Like us on Facebook for exclusive offers.
IN THE BOATHOUSE AT THE HEART OF AVON ||
48 E Beaver Creek Blvd
•
970 748 WINE
•
vin48.com
IN THE BOATHOUSE AT THE HEART OF AVON ||
48 E Beaver Creek Blvd
•
970 748 WINE
•
vin48.com
See You Soon for Our Special SIX COURSE
1 BELON OYSTERS WITH ‘OSCIETRA ROYAL’ RUSSIAN STURGEON CAVIAR
MENU $125 only
addition to our * InWinter menu
2
3
COLORADO BISON TARTARE WITH WINTER TRUFFLES, QUAIL EGG & WONTON CRISP
BRAISED WINTER ROOT VEGETABLES & BLACK EYED PEAS
5 GL ASSES of WI 8 SMALL PL NE ATES
PLUS EXCLUSIVE WINE PAIRINGS FOR $60
4
$
5
$
5:00-6:30
‘7X RANCH’ BEEF STRIP LOIN WELLINGTON WITH MUSHROOM DUXELLES, SPINACH & RED WINE BEEF DEMI
MORE THAN 40 WINES BY THE GLASS
NU OUR WINTER MEILA BLE WILL ALSO BE AVA ON STR GLY RESERVATIONS ND RECOMME ED
RUSTIC AMERICAN CUISINE || BEAVER CREEK VIEWS Visit vin48.com/menu to browse our seasonal fare and follow us on Facebook for special offers.
|| IN THE BOATHOUSE AT THE HEART OF AVON ||
48 E Beaver Creek Blvd
•
970 748 WINE
•
vin48.com
IN THE BOATHOUSE AT THE HEART OF AVON ||
MAINE LOBSTER RISOTTO WITH FRIED LEEKS
6 CHOCOLATE MOUSSE WITH ANGLAISE & BERRIES
48 E Beaver Creek Blvd
•
970 748 WINE
•
vin48.com
VIN48 RESTAURANT WINE BAR // Email Marketing Template + Print Advertising Campaigns: Design, Messaging, Photography, Photo + Art Direction
VIN48 RESTAURANT WINE BAR // Locals Print Advertising Campaign: Design, Messaging, Photo + Art Direction
VIN48 RESTAURANT WINE BAR // Travelers Print Advertising Campaign: Design, Messaging, Photography, Photo + Art Direction
core messaging strategY
brand standards manual
UNIQUE VALUE PROPOSITION
Revolution Power Yoga is ideal for individuals interested in personal discovery, enhanced vitality, improved strength, and serious fun! Featuring Baptiste Power Yoga practices with a core focus on transforming and elevating your sense of self and community, RPY combines heated Vinyasa power yoga with practical tools and ongoing education to help you live in possibility, connection, and purpose.
sayhowdy@aliandaaron.com aliandaaron.com
4
01 /26/1 5
custom color keYs
font guidelines PREFERRED USAGE
brc, Rachel & PH SHOULD BE USED PRIMARILY FOR: • Headlines & Display: All caps or upper- and lower case depending on tone and audience, typically at 36 pt • Pull Quotes: All caps or upperand lower-case pending tone/ audience, typically at 24 pt
possibility | connection | purpose
• Subheads: All caps or upperand lower-case pending tone/ audience, typically at 18 pt • To keep things simple, each family includes one typeface for use, though extended variations of PH are available… Typefaces include: BRC Regular, Rachel Regular, and PH 800 Regular…
sayhowdy@aliandaaron.com aliandaaron.com
01 /26/1 5
BRC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?! R ACH E L
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?! PH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!
sayhowdy@aliandaaron.com aliandaaron.com
24
01 /26/1 5
REVOLUTION POWER YOGA // Identity System: Core Messaging Strategy, Logo Kit, Color System, Font Guidelines, File Indexes
32
SUNDAY, MARCH 1ST | 10AM | HOMESTAKE PEAK SCHOOL
Free Public Event DOORS OPEN AT 9:30AM
Anything is
Join world renowned speaker, Wounded Warrior & Yoga Teacher
DAN NEVINS for an uplifting true-life story.
possible LEARN
REVEAL
WHAT’S HOLDING YOU BACK
AND UNLOCK THE POSSIBILITIES
LIVE
YOUR MOST INSPIRED LIFE
H
ear about Dan's courageous story of survival and losing his legs during his deployment in Iraq, his road to recovery, and the lessons he has learned along the way. "I felt like I had life by the tail and had everything figured out. Then I was introduced to yoga and it was clear I had so much more room to grow, and much more work to do on being vulnerable, authenitc, and a leader. I learned that from facing a huge source of shame in my life—my legs—and how facing that shame has opened me up to living my most inspired life.”
DON’T ’S AN MISS D
ING AMAZ ! STORYY,
EARL COME ING ED SEAT LIMIT
DONATIONS ARE WELCOME AND GO DIRECTLY TO THE VAIL VETS PROGRAM
SUNDAY, MARCH 1ST 10:00–11:30AM HOMESTAKE PEAK SCHOOL AUDITORIUM, EAGLE-VAIL
A special community event from Revolution Power Yoga RevolutionPowerYoga.com | (970) 748-3176
REVOLUTION POWER YOGA // Print Advertising Campaign + Poster: Design, Messaging, Editing, Photo + Art Direction
CO-FOUNDER
julie kiddoo Julie@RevolutionPowerYoga.com (970) 748-3176
Conveniently Located in Eagle-Vail 51 Eagle Road | Avon, CO 81620
Enjoy one
CO-FOUNDER
FREE
Rachel nelson
yoga class
MUST PRESENT THIS CARD TO RECEIVE FREE YOGA CLASS
Rachel@RevolutionPowerYoga.com (970) 748-3176
Conveniently Located in Eagle-Vail RevolutionPowerYoga.com
51 Eagle Road | Avon, CO 81620
REVOLUTION POWER YOGA // Email Marketing Campaign + Collateral System: Design, Messaging, Editing, Photo + Art Direction
Enjoy one
FREE yoga class
MUST PRESENT THIS CARD TO RECEIVE FREE YOGA CLASS
let it
shine
Wounded Warrior and Yoga Teacher Dan Nevins
unlock
those
Guest Teaching: Align & Flow - Tuesday, March 3rd, 8:30am
hips
Fluid Power - Wednesday, March 4th, 12pm
SIGN UP TODA Y! RE GULA R RATES CLASS APPLY
Conveniently located in Eagle-Vail RevolutionPowerYoga.com | (970) 748-3176
SIGN UP TODAY! COST $25 FREE FOR 40 DAY PARTICIPANTS
Deep Hips with
Andrea Throne Sunday, March 8th 9:00–11:00am
In this workshop, learn how to open your hips so you can find freedom in your legs, low back, upper back, shoulders, and neck. We will move through a sequence designed to not only help unlock and open your hips physically, but also release old emotions, toxins, and limiting patterns we keep stored away in our hips and pelvis. All Levels welcome.
Conveniently located in Eagle-Vail RevolutionPowerYoga.com | (970) 748-3176
REVOLUTION POWER YOGA // Flyer Campaigns + Website Slides: Design, Messaging, Editing, Photography, Photo + Art Direction
HABITAT FOR HUMANITY // Website Header + Direct Mail Campaign: Design, Messaging, Photography, Photo + Art Direction
Dear Friends, We are pleased to share Habitat for Humanity’s 2012 Annual Report with you! In this report, you will see how “Hope Grows” by building homes, communities and futures. By the end of 2012, we constructed six homes at Stratton Flats in Gypsum and completed our first renovation at the Bluffs in Eagle. Along with Fox Hollow in Edwards, we have three communities in Eagle County that are flourishing. The future looks bright for so many of our 42 families. In 2012, 60% of students in Habitat homes were on the honor roll and four high school seniors matriculated to college. We encourage you to take a few minutes to read their stories. Furthermore, a number of adultsP.O. Box 4149 Avon, CO 81620 www.HabitatVailValley.org have continued their education and improved their personal health. This success is a tribute to our numerous volunteers, donors and partners who make our work possible. Thank you! Moving forward, 2013 will be the final year of our $6M “World of Hope Campaign” to build 75 homes in Eagle County and 75 homes internationally. To date, there are over 60 donors and we’ve raised nearly 60% of our goal. We’ll continue to keep you updated regarding our progress throughout the remainder of the year. Lastly, a donation envelope is included and we ask that you thoughtfully consider a financial contribution. Through your generosity and our collective efforts, Habitat will strive to break the cycle of poverty and create hope for local families. Thank you for your support and commitment to our mission. Warmest Regards,
Clyde Hanks President
John Welaj Executive Director
P.O. Box 4149 | Avon, CO 81620 | Phone 970.748.6718 | Fax 970.748.6719 | www.HabitatVailValley.org
OUR GRACIOUS VOLUNTEERS
L
HOPE GROWS
AS THE NUMBER OF VOLUNTEER HOURS INCREASES AND AS THE MANY WAYS SUPPORTERS SHARE THEIR TIME AND TALENT CONTINUES TO EVOLVE
ocal habitat volunteers contributed over 10,800 hours towards our mission in 2012. We continue to see the most impact in the number of regular volunteers willing to provide a consistent contribution week after week. CONSTRUCTION A group of individuals on the job site, made up of 14 volunteers, spends most of their Wednesdays helping with construction. They enjoy the camaraderie and know they are making a huge difference as they see the tangible results of their efforts at the end of each day. RESTORE & ADMINISTRATIVE Our affiliate also has 15 people serving regular shifts at the ReStore located in Eagle and one administrative volunteer for the Avon office who puts in hundreds of hours each year.
Everyone really enjoys working with the same group and with the homeowners that come to work on their houses. It’s a great feeling giving back to the community.” — JIM WILEY, HABITAT VOLUNTEER
Construction Committee including several ‘Regulars’ who volunteer on a weekly basis.
11
HABITAT FOR HUMANITY // Annual Report: Publishing Design, Editing, Content Strategy, Photo + Art Direction
HELP RAISE $100,000 BY DECEMBER 31st TO BUILD HOMES, COMMUNITIES & FUTURES $
30,310
$100K $90K
PROGRESS TOWARD $100,000 GOAL Help support the ‘World of Hope: It Starts at Home’ campaign knowing your donation will inspire hope, confidence and pride for local families.
$80K
$50K
WE’RE
30
$40K
30,310
$ $30K
HOME
$20K $10K
CALL US AT 970.748.6718 TO LEARN MORE OR VISIT HABITAT VAILVALLEY.ORG / HOPE
The ‘World of Hope’ campaign is a $6,000,000 initiative to build 75 homes locally, 75 homes internationally and secure a ten year inventory of land.
219
U N IQ U E CA M PA IG N D O N O RS
HELP RAISE $100,000 BY DECEMBER 31 TO BUILD HOMES, COMMUNITIES & FUTURES st
Help support the ‘World of Hope: It Starts at Home’ campaign knowing your donation will inspire hope, confidence and happiness for local families. Participation at any level is graciously accepted. Every donation counts. CALL US AT 970.748.6718 OR LEARN MORE AT HABITAT VAILVALLEY.ORG / HOPE
The ‘World of Hope’ campaign is a $6,000,000 initiative to build 75 homes locally, 75 homes internationally and secure a ten year inventory of land.
ALMOST HOME! EVERY DONATION COUNTS! DONATE NOW, CAMPAIGN ENDS DECEMBER 31st $
78,740
$100K $90K
PROGRESS TOWARD $100,000 GOAL Help support the ‘World of Hope: It Starts at Home’ campaign knowing your donation will inspire hope, confidence and pride for local families.
$80K
78,740
$
$50K
WE’RE
78 HOME
$40K
We secured land into 2016 and continue to explore additional opportunities.
We raised funds to build 40 homes abroad and deepened our volunteer pool.
We far exceeded our Community Phase goal with a total of $238,680.
$30K $20K $10K
CALL US AT 970.748.6718 TO LEARN MORE OR VISIT HABITAT VAILVALLEY.ORG / HOPE
The ‘World of Hope’ campaign is a $6,000,000 initiative to build 75 homes locally, 75 homes internationally and secure a ten year inventory of land.
YOU HELPED RAISE MORE THAN $4 MILLION FOR THE ‘WORLD OF HOPE’ CAMPAIGN!
LEARN HOW YOU CAN HELP HOPE GROW CALL (970) 748-6718 OR VISIT HABITAT VAILVALLEY.ORG AND START CHANGING LIVES
HABITAT FOR HUMANITY // Print Advertising Campaign: Design, Messaging, Photography, Photo + Art Direction
We increased our mortgage portfolio to help build a sustainable future.
Paint
with the Habitat ReStore
Design
with the Habitat ReStore
SHOP the ReStore for all your home decor and project needs at bargain prices or DONATE gently used items and building materials for potential tax savings. NEW INVENTORY DAILY, FIND US ON FACEBOOK PROCEEDS BENEFIT HABITAT FOR HUMANITY OF EAGLE AND LAKE COUNTIES AND THEIR MISSION TO BUILD HOPE FOR LOCAL FAMILIES
THE
Light
with the Habitat ReStore
(970) 328-1119 • RESTOREVAILVALLEY.ORG • 751 CHAMBERS AVENUE, EAGLE
SHOP the ReStore for all your home decor and project needs at bargain prices or DONATE gently used items and building materials for potential tax savings.
Tile
with the Habitat ReStore
NEW INVENTORY DAILY, FIND US ON FACEBOOK
NEW INVENTORY DAILY, FIND US ON FACEBOOK PROCEEDS BENEFIT HABITAT FOR HUMANITY OF EAGLE AND LAKE COUNTIES AND THEIR MISSION TO BUILD HOPE FOR LOCAL FAMILIES
THE
(970) 328-1119 • RESTOREVAILVALLEY.ORG • 751 CHAMBERS AVENUE, EAGLE
PROCEEDS BENEFIT HABITAT FOR HUMANITY OF EAGLE AND LAKE COUNTIES AND THEIR MISSION TO BUILD HOPE FOR LOCAL FAMILIES SHOP the ReStore for all your home decor and project needs at bargain prices or DONATE gently used items and building materials for potential tax savings.
THE
SHOP the ReStore for all your home decor and project needs at bargain prices or DONATE gently used items and building materials for potential tax savings.
NEW INVENTORY DAILY, FIND US ON FACEBOOK PROCEEDS BENEFIT HABITAT FOR HUMANITY OF EAGLE AND LAKE COUNTIES AND THEIR MISSION TO BUILD HOPE FOR LOCAL FAMILIES
THE
(970) 328-1119 • RESTOREVAILVALLEY.ORG • 751 CHAMBERS AVENUE, EAGLE (970) 328-1119 • RESTOREVAILVALLEY.ORG • 751 CHAMBERS AVENUE, EAGLE
HABITAT RESTORE // Print Advertising Campaign: Design, Messaging, Photo + Art Direction
SUMMER 2012
AmERIcAN IdYLL Fabulous Family Retreats from Hawaii to Nantucket FANNING ThE FLAmE London Comes Alive for the 2012 Olympic Games EPIcUREAN EScAPES Three Culinary Itineraries for the Foodie in You
SWEET SERENITY Five Irresistible Spa Destinations Around the World REALITY BITES Celebrity Chef Kayne Raymond’s Big Adventure GREENS OF ORANGE The Golf Courses of Newport Beach
INSPIRATO WITH AMERICAN EXPRESS // Magazine Publishing: Design, Messaging, Content Strategy, Photo + Art Direction
LOOK WHO’S TALKING
PRAISE & ACCOLADES
“What a FABULOUS first issue! I unwrapped it today while sitting in the doctor’s office and several patients in the waiting room asked if they could read it when I was through! An outstanding product for avid luxury travelers, this is still our premier source for information and INSPIRATION!”
“ONE OF AMERICA’S MOST PROMISING COMPANIES” Launched in 2011, this members-only luxury-vacation club arranges travel and activities for wealthy clients, who pay a $15,000 initiation fee and a $2,500 annual fee. In October 2011 it raised $17.5 million from Kleiner Perkins Caufield Buyers and individuals including Mark Teixeira, first baseman for the New York Yankees.
“After receiving your magazine today...I can say that none of the magazines I’ve been involved with have as nice a paper quality, eye popping photography, clean layout and editorial variety as Inspirato. Even my wife, who never comments on magazines, saw it and was wowed...”
virginia levy
scott Kramer
CEO / Round Midnight Films, LLC
“2012 BEST OF THE BEST: VACATION HOMES” Inspirato has been recognized as one of Robb Report magazine’s “2012 Best of the Best” in it’s signature annual issue.
Former Senior Editor / Golf Magazine
“we Just received tHe new insPirato magazine and wanted to let you Know wHat
“LUXURY TRAVEL CLUB INSPIRATO RAISES $20M AT VALUATION CLOSE TO $200M”
a beautiful Publication it is...we are so
tHrilled witH tHe magazine and exPosure!”
“INSPIRATO’S NEXT-GEN VACATION RENTALS” Newcomer Inspirato aims to combine the best of luxury lodging choices in one package.
Jennifer ferKenHoof
Director of Marketing / Hyde Park
“TOP 10 DIGITAL LUXURY MARKETERS OF Q2” Luxury Daily recognizes Inspirato as a top 10 digital luxury marketer, citing the microsite www.inspiredgiving.com, developed for Inspirato’s philanthropic division.
“The first issue was beyond spectacular! I still can’t believe how incredibly beautiful it was. Honestly, I have not seen anything in print quite like it.”
“2012 DREAMY DESTINATIONS”
Jim Hering
Vice President & Co-Founder / HW Home, Inc.
“INSPIRATO, A NEW SPIN ON LUXURY VACATION RENTALS”
“Please give a Huge congratulations to
“LUXURY VILLA RENTALS & VACATION HOMES” Inspirato Announces 100% Growth in Luxury Vacation Portfolio Offerings.
tHe team tHat Put tHis magazine togetHer.
i’m comPletely blown away. wHat an incredible Publication.”
“GOLD MEDALIST, FOLIO MAGAZINE’S 2012 EDDIE & OZZIE AWARDS” The industry authority awarded Inspirato Magazine top honors for both Editorial and Design Excellence in the Custom Publishing category in 2012.
david m. KeuHner
Founder & CEO / Destination Cellars
2013 PRESS KIT
T H E N E W DE S T I N AT I ON f o r E L I T E LU X U RY T R AV E L E R S
THE NEW DESTINATION for ELITE LUXURY TR AVELERS
THE NEW DESTINATION for ELITE LUXURY TR AVELERS
FROM THE EDITOR
TARGET AUDIENCE
ABOUT INSPIRATO
How the Inspirato Reader is Unique
How Inspirato is Unique With great enthusiasm and pride, we welcome you to Inspirato Magazine.
Inspirato is a private, membersonly destination travel club that is revolutionizing the way affluent travelers vacation. We have combined best-in-class service and amenities with world-class destinations and properties to create the premier club for a new generation of luxury travelers.
Launched in January 2011 by the founders of Exclusive Resorts, Inspirato offers exceptional experiences and extraordinary value as an alternative to risky, overpriced vacation rentals. Inspirato is neither a rental agent or villa broker, but an elite destination club that manages and services a steadily growing portfolio of more that $225 million in exceptional residences in the world’s finest locales. A revolutionary destination club, Inspirato is changing the face of luxury travel.
$1.5M
WINTER RETREAT PLAN THE PERFECT GETAWAY FROM KAPALUA TO CÔTE D’AZUR
AVERAGE HOME VALUE
$250K
MINIMUM HOUSEHOLD INCOME
WINTER 2013
THE INSPIRATO READER
DREAM DESTINATIONS AROUND THE WORLD
TUSCAN MOON Jenna Bush-Hager’s memorable week at a storied Italian villa CUTTING EDGE Six young chefs who are changing the way we dine FRESH TRACKS Three ski vacations custom fit for you AMBER REVIVAL Craft Irish whiskey enjoys a renaissance in the New World
$2.5M
INSPIRATOMAGAZINE.COM
AVERAGE NET WORTH
35-54 AVERAGE AGE RANGE
The Inspirato reader is extremely affluent, worldly and cultured. They expect and appreciate the best experiences and finest products available, but above all else they value quality time with family and friends. The Inspirato audience has supreme confidence in the magazine’s endorsements and rely on Inspirato to help deliver a high quality travel experience. They trust the information and affiliations we present. This loyalty is key in turning prospective customers into buyers.
Our tightly focused target audience is smaller in numbers and bears huge spending power that translates into luxury sales. They spend freely across an array of categories, always seeking the finest products and services to help them live the good life.
THE ESTABLISHED ELITE.. Based on a national average of 100, Inspirato Magazine readers score likely to make purchases on the following:
Ultimately, they appreciate the unrivaled value Inspirato Magazine delivers as it mirrors their own elevated standards and lifestyles.
785 = APPAREL 754 = AUTOMOTIVE 636 = DESIGNER JEWELRY 528 = ELECTRONICS 185 = WINE & SPIRITS ADDITIONAL INTERESTS.. Frequent online and mobile shopping Gourmet food and dining Five-star vacations and transportation SOURCE: INSIGHTS CONNECTION RESEARCH DATA, 2012
INSPIRATO MEMBERS ARE SUPER-BUYERS. THEY HAVE THE STRONGEST PROPENSITY & CAPABILITY FOR SPENDING.
Exceptional endeavors await us all, Katherine Strauss EDITOR-IN-CHIEF
THE N EW D ESTI NATI ON for ELI TE LUXURY TR AVELERS
DISTRIBUTION PLAN
CONTENT STRATEGY
PUBLISHING OUTLOOK
TOTAL DISTRIBUTED TO A NARROWLY FOCUSED LUXURY AUDIENCE
50,000 DISTRIBUTED TO A HIGHLY QUALIFIED DATABASE INCLUDING THE INSPIRATO MEMBERSHIP ROSTER
30,000
AVAILABLE ON SELECT NEWSSTANDS AND IN EXCLUSIVE, MEMBERS-ONLY AIRPORT LOUNGES WORLWIDE
HUDSON NEWS AIRPORT OUTLETS u JFK u LaGuardia u Miami u Ft. Lauderdale u Orlando u Reagan National u Denver u Dallas / Ft. Worth u Houston International u Boston Logan u John Wayne Santa Ana u San Francisco u Seattle u Las Vegas
EXPERIENCE SECTION Inspirato’s full-length feature well delves deeply into idyllic journeys and destinations bringing the luxury travel experience to life with award-winning writers and vibrant photography.
MEMBERSHIP SECTION The back of the book is dedicated to Inspirato members and prospects. Readers relish in the Portfoliio pages, an exhibit of luxurious properties around the globe. They learn about the club’s philanthropic efforts, unique opportunities and membership details. They are open and engaged in this section, and reach out to Inspirato as a result. This section offers superb advertising placement potential with an audience highly likely to act upon your message.
AD MATERIALS DUE
February 8, 2013
February 14, 2013
PUBLICATION DATE
LIMITED OFFERINGS
10,500
$
March 2013 SPREAD AD
BLEED = 20.25” x 12.25” TRIM = 20” x 12” SAFE = 9” x 11” ( each page )
SUMM ER
WE OFFER A HIGHLY EFFECTIVE MEANS TO REACH A HIGHLY QUALIFIED AUDIENCE.
INSPIRATION SECTION These short-read department stories include celebrity profiles, culinary trends, wine and spirits, unique travel ideas and irresistible destinations. Stories inform and inspire readers to act on what they see. Spread display ads help pace the section and grab readers’ attention as they move from one engaging story to the next.
RATES & SIZES
SPACE RESERVATIONS
June 7, 2013
June 14, 2013
July 2013
WINTE R
SAVVY TRAVELER SECTION An image-rich front-of-thebook section highlighting style, trends, insights, technology and high-end tools for the elite luxury traveler. Readers turn to the Savvy Traveler section as a trusted resource on what’s hot and what they need to enrich their lives at home and abroad. Full-page display ads mesh with dramatically packaged, deeply layered editorial content for a rich consumer experience.
SP RING
How We Invite, Engage & Inspire Action
80,000
T H E NEW D E ST INAT IO N fo r E L IT E LUXURY T R AV E L E RS
THE NEW DE STINATIO N for E LITE LUXURY T R AV E L E RS
THE NEW DE STINATIO N for E LITE LUXURY TR AV E LE RS
October 7, 2013
October 14, 2013
November 2013
S PRING
INSPIRATO IS NOT FOR EVERYONE. AND THEREIN LIES THE BEAUTY.
This new and unique glossy offers an unparalleled opportunity for you to reach a highly qualified and precisely targeted luxury consumer: The Inspirato member. ¶ We created Inspirato Magazine to offer the very best in luxury travel, geared specifically toward our membership demographic. Brimming with the latest styles, travel trends, and unforgettable journeys, our readers rely on Inspirato to deliver the type of experience they can’t find anywhere else. ¶ The Inspirato brand is synonymous with luxury travel. Inspirato Magazine is the tangible extension of this brand, where affluent international travelers turn for ideas and inspiration as they seek the greatest experiences that money can buy. This is not “just another” luxury travel magazine. It is a unique publication that embodies the level of excellence our members — and the affluent demographic they represent — expect from our one-of-a-kind club. ¶ Inspirato is not for everyone. And therein lies the beauty. We cater to an extremely niche audience of powerful consumers and engage their buying behavior. Our readers are highly affluent super-buyers who trust our brand and the affiliations that we bring to the table. ¶ We invite you to explore this one-of-a-kind print and digital media vehicle as an opportunity to extend your own brand and place your products in the hands of truly qualified consumers.
OUR MISSION IS SIMPLE: TO BE THE PREEMINENT NAME IN GLOBAL LUXURY TRAVEL
February 7, 2014
February 14, 2014
March 2014
RESERVE SPACE NOW
$
5,800
FULL PAGE AD
BLEED = 10.25” x 12.25” TRIM = 10” x 12” SAFE = 9” x 11”
15% PREMIUM FOR PLACEMENT PLEASE CONTACT US FOR MORE DETAILED COVER & PREMIUM PLACEMENT PRICING
AIRLINE AFFILIATIONS MEMBERS-ONLY CLUB LOUNGES u u u u u u u u u u u
USAirways USAirways Shuttle Continental United Delta Air France Air India British Airways Korean Airlines Lufthansa Virgin Atlantic
ADVERTISE Deborah Juris Publisher
Deborah@hungryeyemeDia.com
303.883.4159 — or —
laurie o’connell national account manager laurie@hungryeyemeDia.com 970.376.0401
BARNES & NOBLE STORES WORLDWIDE
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THE NEW DESTINATION for ELITE LUXURY TR AVELERS
THE NEW DESTINATION for ELITE LUXURY TR AVELERS
THE NEW DESTINATION for E LI T E LU XU RY T R AV E LE RS
T HE N EW D E ST I NAT I O N for E LI T E LU XU RY T R AV E LE RS
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COLOR KEY // RGB
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TYPESET INDEX // INTRO FAMILY
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The Intro font family consists of 26 unique font styles and weights, including regular, alt, caps, and true italics. The family is characterized by excellent legibility both in print and online, a
INTRO C6D5A4
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well-finished geometric design and optimized kerning. Intro is most suitable for headlines of all sizes, but it performs well in a variety of text sizes and lengths. The font’s various styles give it the versatility necessary to meet any graphic design challenge — especially in web, print and motion graphics — and makes it perfect for t-shirts, posters, and logos.
abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ | 1234567890 INTRO THIN
abcdefghijklmnopqrstuvwxyz | ABCDEFGHIJKLMNOPQRSTUVWXYZ | 1234567890 INTRO THIN ALT
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MARKETING + DESIGN + CONTENT // PO BOX 7051 // AVON, CO 81620 // ALIANDAARON.COM
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MARKETING + DESIGN + CONTENT // PO BOX 7051 // AVON, CO 81620 // ALIANDAARON.COM
ALPINE PARTY RENTALS // Identity Package: Logo Kit, Color System, Font Guidelines, File Indexes
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ALPINE PARTY RENTALS // Custom Collateral System: Embossed Business Cards + Letterhead
INSIDE
TENTS | STAGES | DANCE FLOORS | LINENS | CHINA | SILVER CRYSTAL | TABLES | CHAIRS | WEDDING ITEMS | AND MUCH MORE our story
our products
WE LOVE A GREAT PARTY ........................................................... 2
BAR & KITCHEN EQUIPMENT ............................................... 13 Bar Equipment Kitchen Equipment
our products
TENTS & ACCESSORIES ............................................................. 14 Sample Event Capacities Tent/Table/Guest Capacities
TABLES & CHAIRS ................................................................................4 Specialty Chairs Folding Chairs Round Tables Banquet Tables Miscellaneous Tables & Chairs
TENTS & ACCESSORIES ............................................................. 15 White Top Frame Tents White Top Pole Tents Losberger Tents
DINNER & SERVICE WARE .........................................................5 Stainless & Silverwares Coffee Setups Chafing Dishes Schott Zweisel Crystal Stemware Lead Crystal Glassware Bar Glassware
TENTS & ACCESSORIES ............................................................. 16 Festival Frame Tents Clear Top Frame Tents Tent Walls Tent Liners Tent Accessories FLOORING, CARPET & STAGING ......................................17 Flooring, Carpet & Staging Dance Floor Pricing Examples
DINNER & SERVICE WARE .........................................................6 China & Tableware
2013 / 2014 CATALOG g ALPINEPARTY.COM
DINNER & SERVICE WARE .........................................................8 Flatware Bowls Aspen Leaf Glass Bowls & Platters Wooden Bowls & Platters Trays Food Displays
From the very first phone contact it was evident that your company was
COVER PHOTO BY PAULA LUNA | OPPOSITE PAGE PHOTOS BY PAULA LUNA
EXTREMELY PROFESSIONAL and very experienced. We were overwhelmed with the services, the products and professionalism Alpine provided. Thank you for helping create our fairy tale wedding. LINDSEY & MIKE FRASIER, BRIDE AND GROOM
HEATING & LIGHTING ...................................................................17 Heating Lighting WEDDING & MISCELLANEOUS........................................... 18 Wedding Items Inflatables Miscellaneous Equipment
DINNER & SERVICE WARE .........................................................9 Silver Serving Utensils Stainless Serving Utensils Miscellaneous Utensils Service Items
our services FROM START TO CELEBRATE................................................ 19 Delivery & Pickup Professional Rental Consultation Equipment Instruction Site Assessment Showroom Resources
LINENS & ACCESSORIES.......................................................... 10 Tablecloths & Napkins LINENS & ACCESSORIES........................................................... 11 Tablecloths & Napkins Skirting & Chair Covers
just for fun
LINENS & ACCESSORIES.......................................................... 12 Table & Linen Sizing Reference
BY THE NUMBERS ............................................................................. 20
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OUR STORY
we love a great
PARTY F
OR MORE THAN 20 YEARS Alpine Party Rentals has been the Colorado High Country’s leading provider of exceptional event products, services and expertise. Conveniently located in Gypsum, Colorado with a custom-designed 15,000 square foot warehouse, Alpine Party Rentals has thousands of products in stock and frequently adds new products to ensure the finest, freshest inventory. Staffed by some of the most knowledgeable experts in the industry, Alpine Party Rentals also employs one of only two Certified Event Rental Professionals in the entire state. This elite certification coupled with unmatched service and unprecedented value set Alpine Party Rentals apart from the crowd. Call, click or stop by our showroom today and let Alpine Party Rentals help make your next event in the Vail Valley, Aspen Valley, Summit County or Steamboat Springs area one to remember. EAGLE COUNTY AIRPORT
COOLEY
MESA ROAD
SPRING CREEK ROAD
TENTS | STAGES | DANCE FLOORS | LINENS | CHINA | SILVER | CRYSTAL | TABLES | CHAIRS | AND MUCH MORE N HIGH COUNTRY HEADQUARTERS & SHIPPING ADDRESS 315 SPRING CREEK CIRCLE GYPSUM, CO 81637
CONNECT 866.479.0100 TOLL FREE 970.328.6707 VAIL / SUMMIT / ASPEN 970.870.6886 STEAMBOAT SPRINGS 970.328.7117 DIGITAL FAX INFO@ALPINEPARTY.COM EMAIL ALPINEPARTY.COM ONLINE
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Alpine Party Rentals employs one of only two Certified Event Rental Professionals in the state of Colorado. Call today for your free quote and expert consultation!
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OPPOSITE PAGE PHOTOS BY PAULA LUNA
MAILING ADDRESS PO BOX 1709 EAGLE, CO 81631
SKYLAR, SUE, VICKI, RACHEL, DAVID, BECKY, JERRY
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DISCOVER THE NATURE OF A GREAT PARTY CHINA | SILVER S | LINENS | | DANCE FLOOR MUCH MORE TENTS | STAGES NG ITEMS | AND | CHAIRS | WEDDI CRYSTA L | TABLES
RTY.COM J ALPINEPA 2013 / 2014 CATALOG
GET YO
UR
FREE CATALO TODAY G
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EPA R 00 • ALPIN
T Y. C O M
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Call 866.479.0100 or visit ALPINEPARTY.COM/CATALOG
{ AND SUPPORT EAGLE COUNTY YOUTH }
We proudly support the Youth Foundation and their dedication to education-based programs for local youth.
866.479.0100
ALPINEPARTY.COM
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Thank you for your time. Tell us about your next big idea or project. Together we’ll create incredible things!
Alithea Doyle PRESIDENT + ART DIRECTOR
(303) 746-4602 ali@aliandaaron.com Aaron Cessna CREATIVE DIRECTOR
(970) 393-0793 aaron@aliandaaron.com aliandaaron.com sayhowdy@aliandaaron.com