WHAT’S COOKING?
THE NEW ALPINE KITCHEN QR CODES, SINGLE SERVE PACKAGING, PARTNERSHIPS & PLEXI By Julie Carter
T H E A L P I N E M E M B E R E X P E R I E N C E H A S A LWAY S R E V O LV E D N O T O N LY A R O U N D T H E S K I H I L L S B U T A L S O T H E S H A R I N G O F F O O D A N D D R I N K W I T H F R I E N D S A N D F A M I LY. A S W E T U R N A L L T H E O V E N S B A C K O N A N D O P E N T H E B E E R TA P S , W E K N O W T H AT T H I S W I L L C O N T I N U E T O B E A M A I N S TAY O F C L U B L I F E . H AV I N G W E AT H E R E D T H E S T O R M W I T H T H E H E L P O F T H E A L P I N E M E M B E R S H I P A N D C O M M U N I T Y AT L A R G E , M E N W I T H K N I V E S C AT E R I N G I S B A C K T H I S W I N T E R TO L E A P I N TO A N E W S E A S O N O F F O O D S E R V I C E A T T H E C L U B .
As we navigate how to keep the lunch and dinner tables full, the caesars mixed and taps pouring, we have a new reality to face as the purchasing, preparation, service and promotion of food have all changed. The pandemic has seen all of us face shortages of certain ingredients and skyrocketing prices. In addition, the changes to how we eat and socialize safely have led to new service models, for example, the QR code menu, the growth of home delivery options, online ordering, Plexiglas, and single-serve packaging. On top of these changes, the food industry suffered the greatest loss of jobs during the pandemic, which has led to a staffing crisis with many people leaving the industry. The MWK team has had to be creative to rebuild and implement changes including an increased focus on local food and partnerships, a hunt for new ingredients and creativity in menus, and a transition to online ordering, revamped packaging and simplified menus to utilize our team as efficiently as possible.
THIS YEAR’S HIDDEN SECRET: SKIP THE LINE Online and advance ordering will be at the heart of eating safely this season. Members can select their Saturday or Sunday lunch options in advance and skip the line. Family picnics and platters, as well as a selection of favourite lunch items, will be available to order through the Alpine website and mobile platform with direct charging to member accounts. With the clubhouse set to operate at full capacity, the key will be to eliminate congestion in the food service areas. QR code menus will be available throughout the clubhouse promoting different food options such as prepared and frozen meals and Après-to-go kits, as well as tableside service for bar and coffee bar items. As we kick off the season, our team will be available to help guide you through the online options and get you set to beat the rush with advanced ordering. SKIDOODLE 2022 27
