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P R I C E L E S S
JULY 2020 • w w w . l i f e s t y l e l i v i n g c y p r u s . c o m
I S S U E
BE IN LOVE WITH YOUR LIFE
FASHION MUSIC
CELEBRATING THE STYLE AND THE SUBSTANCE OF
GIORGIO ARMANI
NIGHTLIFE FOOD & DRINK HEALTHY LIVING WHAT’S ON
CHARLI XCX
COMING S2O0O20N 18 NOVEMBER
PAUL WELLER
B EAUTY
Medical Aesthetics and Beauty Training Academy LA Skin
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y l u J o l l e H I
t’s a strange month isn’t it, as normally I would be writing about jetting off on holiday and getting excited for the kids breaking up from school. But there’s still plenty to be optimistic about this month, with many businesses cautiously opening and people starting to venture out again.
Like the fresh green shoots sprouting up from the ashes of rubble, businesses are starting to welcome customers again. I always say that we’re just on a pause button during the last few months. Lifestyle
magazine is with you every step of the way, we’re all about supporting small and independent businesses and working together. As we always look on the bright side of life it’s a good time to talk about the Positive Awards which have just been announced for autumn 2020. We’ll be holding it online and absolutely anyone can enter. This is fantastic opportunity to hear stories of hope and courage in the face of the pandemic which has wrecked our normal lives. Go to www. positiveawards.co.uk
Lifestyle Magazine February 2019
CONTENT
6. Rosa Salazar
12. Comedian J
Enjoy this month’s issue, filled 16.and The Wonder with fabulous features news and as ever. Disney On Ice co Stay stylish,
22. Asa Murphy
24. Claire Simmo
WINNER Best New Creative PR Manager - Global Brand Awards 2019
26. Sheridan Sm
We are more than a magazine, we are a PR agency, social media agency, video production company and media consultancy for your brand and business growth. We’re constantly evolving with you. Our advertising rates are a fraction of the cost of a regional newspaper and yet we have a much longer shelf life. Typically our readers hold onto their copy and refer to it regularly ensuring advertisers benefit from maximum exposure.
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We understand the importance of advertising and practice what we preach - we advertise Lifestyle magazine in other publications, on the sides of taxis, we publish posters to put around the city and have a high social media presence. We utilise the services of PR companies as well to ensure people remain aware of the Lifestyle brand.
Front cover advert £250 Inside front cover (usually with matching page 3 for editorial) £650 Inside full colour page £450 Inside half page £300 Inside 1/4 page £175 Inside back cover (with matching facing back) £550 Outer back cover £600 Full page advertorial £450 Half page advertorial £300 Competition value £200 per page
34. 34. Coping with Coping with Anxiety Anxiety Anxiety 34. Coping with 37. Darren Lawrenson 34. Coping with 37. Darren Lawrenson 37. Darren Lawrenson Anxiety Anxiety 2. Beauty 43. Hen Party Capital 43. Hen Party Capital 43. Print_Layout 1 27/01/2019 14:21 Page 5 37. Hen Party Capital Darren Lawrenson 37.Safari Darren Lawrenson 8. Knowsley Park 48. Craig Phillips 48. Craig Phillips 48. 43. Craig Phillips Hen Party Capital 11. Property 43. Hen Party Capital 55. Business News Business News TS 12. COVER55. 55. Business News - Giorgio Armani 48. Craig Phillips 48. Craig Phillips 56. Editor’s Last 56. Editor’s Last 16. NEW beauty columnist - Donna Oulton 56. Word 55. Editor’s Last Business News Word 55. Business News Word 24. Increased Mental Health Jack Barry 56. Editor’s Last Editor’s Last 26. Social56. Media - 7 steps to social success Word Word rful World of 28. Music - PAUL WELLER
CONTENTS
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omes to Liverpool
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AT TR AC TION
Knowsley Safari
is overwhelmed by the love from its visitors
K
nowsley Safari has welcomed 1,600 guests per day across its 500 acre site since it opened its doors post lockdown and the team is overwhelmed at the warmth and support that has flooded onto its social media pages from those who have visited in its re-opening week. Additional time slots for 4th-17th July have now been released which guests must book online at www. knowsleysafariexperience. co.uk. There is 20% off all tickets and visitors must book online and choose an allocated arrival time slot.
an incredibly cute young Yak on the Safari Drive, as well as 15 rare Père David Deer, six Blackbuck Antelope, four Eland Antelope, three Spotted Deer, two Blesbok Antelope, a Roan Antelope, and a Forest Buffalo. Rachel Scott, Head of Marketing, Knowsley Safari says: “The excitement among the team since we were able to invite the public back into the Safari has been immense. We’ve been working hard the last few weeks to create a safe and enjoyable environment for all our guests to enjoy
and seeing all the amazing social media posts shows that the team’s hard work has really paid off.” The full Safari Drive is open to guests, as well as a limited area on the Foot Safari including the Tiger Trail, home to Amur Tigers Kuzma, Sinda and Bira; giraffes Alex and Orbit and the ever curious meerkats.
Hundreds of Facebook and Twitter posts have praised the Safari this week for its friendly and knowledgeable team, its safe environment and the particularly warm welcome from the animals on both the Safari Drive and Foot Safari.
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While the Safari has been closed during lockdown, the expert team were working hard to care for the animals and have seen a raft of new births including WWW.KNOWSLEYSAFARIEXPERIENCE.CO.UK
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CALLING ALL INVESTORS IN
CYPRUS LLC is a UK based holiday letting company attracting investment from Cyprus to the UK for the purpose of sourcing, acquiring, renovating, adapting property to create self service accommodation in the UK. Why Cyprus.
Why UK.
One of the Directors is now based in Cyprus with great connections. Cyprus is geographically in Europe but strategically close to North Africa, Turkey, Syria and other Arab speaking nations and is currently attracting inward investment from China as well as the nations already mentioned.
Economically, socially and technically the world is changing rapidly and we believe investors will look to secure their futures by investing in a country that historically thrived under huge challenges, by way of example WW2, whilst at the same time supporting free markets. Though things change we believe a free market economy is a value that the British Economy will not suppress.
LLC has connections with a publication that can serve to attract inward investment to the UK. In essence we can serve, develop, attract and close deals of inward investment to the UK.
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The Pandemic could justifiably curb enthusiasm for overseas visits making holiday breaks in the UK more attractive. Call +44 151 236 503 or Email Info@lifestylelivingcyprus.com
BLACKISLE BLACK ISLE MEDIA
H E L P ING B U S I NE S S E S ACH IE VE THE R E P OTENTIA L BY CR E ATING E Y E -CATCH ING A ND M E MOR ABLE DE SI G N TH AT S PE AK S TO TH E IR CU S TOM ER S S INC E 2010.
GR A P HI C D E S I G N & P R I NT SE R V I CE S www.blackislemedia.co.uk |
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G C E LE B R ITY - DE S I
NER
A DESIGN FOR LIFE Celebrating the style and the substance by Violet Wilder of Giorgio Armani.
F
or most designers, their time in the spotlight is fleeting. There’s a spell where the echoes of something effervescent grow loud and strong, but more often than not these style stimulators sink back into a lower division of fashion finesse, always trying thereafter to perfect that look, or cut, or fold.
that, seemingly, they can do no wrong. For every Versace there is a Westwood; for every Lagerfeld there is a McQueen. And while the eccentric demands of the fashion world see so many true image shapers depart all too soon, others hold off, almost in perpetuity in order to see what comes next.
But t every now and again, there is a mainstay; a visionary so ubiquitous, long-lasting and revered
Giorgio Armani is one such heavyweight. Now 85, Italy’s most successful fashion designer may be
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one to paint longevity and prosperity (his empire is worth in excess of £7billion), but more than that, his is a story of small beginnings, genuine innovation and unparalleled ambition. “For me it has always been an addiction,” he begins. “I have always viewed fashion as a necessity, not just a pleasure.” “To crystallise how I feel about what I do, it is my aim to always achieve that unique feeling when you
try something on for the first time. It is that emotion that grips you from the inside and transports you to the place where you feel a million dollars.” “My aim is, every time, to help someone feel that way. That is something, I believe, we should all aspire to.” Starting out as a simple window-dresser in a Milan store in 1957, his ideas stimulated the Nino Cerruti brand before he made the jump to launching his own menswear label in 1974. A few years of gradual progress gave way to a rapid expansion of the designer’s reputation when he was asked to dress actor Richard Gere for the film American Gigolo, in 1980. Suddenly, with the endorsement of a major Hollywood name, as well as the global recognition his soft-shouldered suit silhouette received, the upward progression of his eponymous brand began to ascend new heights. And yet, while Armani’s style chic offered a blueprint for where fashion was destined to head throughout the Eighties and Nineties, it was as much the designer’s propensity to adopt brave, bold, unconventional marketing drives that really drove his lines forward. “The Armani brand has always been there to
convey confidence and positivity,” he says. “That isn’t to say we are arrogant, because we are not, but we take pride and pleasure in showing off a form of style and pride that resonates through everything we do.” In simple terms, that was innovative television campaigns, entire street ‘takeovers’, extensive cinematic collaborations, and the early days of what we now recognise as content marketing. “Fashion magazines have always been the most peculiar things,” he says. “They are already these strange bibles of ideas and images, but they are produced on someone else’s terms.” “We got to the point where we had enough of a voice, and certainly the confidence, to produce our own editorial.” “We knew that the more we talked about the brand, the more people would understand it and buy into it – it really was as simple as that.” Frequently holding hands with celebrity influencers, Armani has been careful to distance the brand away from negative associations or unrealistic aims. This was best epitomised when they announced they would no longer work with models who have a body mass index (BMI) of less than 18,
in the wake of model Ana Carolina Reston starving herself to death. “Sometimes you realise the industry has gone too far… that the demands of the industry have gone too far,” he admits. “It’s at that point you have to take responsibility for the part you have played, and I think we’ve always done that.” “We have to accept we are an industry of aspiration – aspiration over image, over physical size, over status. It puts tremendous pressure on people to conform and to keep fighting for the next achievement, where really we need to step back from time to time.” They are wise words that Armani, himself, has begun to follow. While the past few years have seen him slip back out of the limelight in some ways, his brand, his image and his reputation will forever leave the charming Italian as one of the world’s most present and respected moderninfluencers. “If the example I am setting is to be stylish and happy, then good. And on top of that, if it is to show people what can be achieved with dedication and desire, then how can I ever not believe I have done something important.” “I will take that,” he smiles. 13
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B EAUTY
with celebrity beauty expert Donna Oulton
“Be good to your skin, you have to wear it for the rest of your life”
A
ccording to experts, more often than not, it's good to keep your skincare stripped back, keep it simple instead of using a myriad of efficacious products AM to PM, you should choose a handful of products that don't risk confusing your skin's natural functions. In simple terms, the less you smother your skin, the better! Saying this, although true, it is kind of hard when you are a beauty editor, the simple rules are hard to abide by when you have hundreds of different products landing on your desktop to road test every week, it's easy to let your own skin fall into turmoil. 16
Instagram @elevatebfpr Snap me - Elevate-BFPR (dinks001)
my opinion rubbish! If it My own beauty routine works for you, then use it. is relatively low-key for a Instagram- @elevatebfpr beauty editor, don't get So over the coming Snap me- Elevate-BFPR (dinks001) me wrong I love nothing months I will be trial more than a full on and testing some of the pamper session, but who cheapest and some of the has the time these days! most expensive skincare We are all looking for a quick easy fix that is results driven, but the truth is my routine is always just 5 stepsCleanse - Tone - Eye Serum - Face serum Moisturizer, and twice weekly I will use an exfoliator and once a week a treatment facemask, and all the things you hear about you should use same brand across your routine is in
products (with a handful of cosmetic products thrown in) on the market, and helping you all with your complexion rescue remedies, and hopefully help you find your skincare must haves.
Next month I will be testing out my best top 10 face serums, so be sure to check them out. If you want to share with me your best buys please email me - elevatebfpr@ gmail.com
N EWS
Hampton’s inspired
CLUB HOUSE to reopen on 4th July
O
ne of Liverpool’s most popular venues, the Hampton’s inspired Club House on Chavasse Park, is to reopen on Saturday 4th July, giving a welcome nod to the venue’s American inspired theme on Independence Day. The popular restaurant and bar with one of Liverpool’s largest and finest outside terraces, located on Chavasse Park, have implemented a whole range of new safety measures along with some creative use of the indoor and outdoor furniture to ensure guests can return safely and enjoy the venue with confidence. The management team have spent the last couple of weeks ensuring that the venue is in tip top condition, making sure that the venue and the terraces are in sparkling condition to welcome guests. These measures will include:•
Mobile contactless ordering to your table
via the My New World App •
Optional single use menus
•
Increased cleaning schedule throughout the venue
•
Frequent handwashing by staff at timed intervals
•
Accessible hand sanitiser dispenser stations
•
Reduced furniture layouts to distance tables indoor and outdoor
•
Clear social distancing signage
•
Cashless payments only
Guests are encouraged to download the My New
World Loyalty App before they visit to earn 5% back on your total bill spend! Christopher Mason, General Manager said “Myself and the team have worked tirelessly preparing the Club House to welcome regular guests and new customers alike. The safety of our team and guests are of paramount importance and we have taken every measure possible to ensure that our guests can enjoy the food, the drinks and the atmosphere that The Club House are famed for. We are really looking forward to opening our doors and welcoming our guests.”
www.theclubhouse.uk.com
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TH E ARTS
New film: Tribal Get Out Alive
@Tribal Get Out Alive is A full length Feature film with world wide distribution that is 95% shot in Liverpool and Knowsley... it has been co produced by and stars Huytons own Thomas Dodd (Redcon1, Macbeth, Order of Kings)... who also runs the Karma Martial Arts club and Mosscroft Community Centre in Knowsley. The epic Action Horror which is directed by Matt Routledge stars Ross Ohennesey (Game of thrones, da vincis demons, Eastenders) and Marvel Actress Zara Phythian (Dr Strange, The Hike, Knights of The Damned) amongst others in a very talented, mostly local cast and crew! 18
Liverpool based filming locations include... The Williamson Tunnels, Bramley Moore Dock, The Titanic Hotel, Allerton Towers and the Liverpool Film Office to name but a few. The film upon completion was then represented at the Berlin Film Festival by UK distributer/ film house Evolutionary Films who manage to secure worldwide distribution! North American / Canada release is through SP Releasing ( a Sony Home Entertainment Group ) Evolutionary Films have
also sold Tribal – Get Out Alive to Japan (Trans World Associates), Pan Asia (Fox Networks, a subsidiary of Disney), Poland (Polmedia), South Korea (Laon-I) and Turkey (ASG Global).
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WE LLB E ING
SAM FOLEY - YOGA T his month’s theme is let it go and go with the flow. After summer solstice we move into the water element. As we are 84 per cent water, it’s important we flow in our daily lives. When we forget to drink water, we can become as dry as the desert on Mother Earth. So it’s wise to become mindful of drinking water and making it a habit every day. Water is also associated with emotion, where we can seem fine on the surface but emotions are bubbling away underneath. We have lived at such a fast pace before the Covid -19 arrived and changed our lives forever, that adjusting to the new rules and regulations can trigger anxiety and a longing for life before the pandemic. Well all is not lost, it’s a good idea to take time out and sit at the beach, meditate by listening to the sounds of the ocean, feeling the warm sun on your face and body and allowing yourself to open your heart and flood your
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body with affirmations of gratitude. You can start by telling your body your so grateful for your increasing health, that your you and your family are safe and well, that you are blessed to have such a wonderful beach. If old feelings of anxiety or panic should arise,be mindful of were you are and bring yourself into the here and now. You can do this by becoming aware of where you by reconnecting to the sound of the sea, feel the sand underneath you or the rock you could be sat on and say to yourself that was then, this is now. Remember to reference the past, but it is not your future and it is safe for you to release it, to learn the lessons and move forward with the knowledge you can trust yourself. Being at the beach purifies your magnetic field also known as your aura. The salt air eats away at the negative ions and replaces with positive ions to balance you.
Email: hello@samanthafoleywellbeing.com Visit: www.samanthafoleywellbeing.com
To move your body, is to go with the flow and to swim is a great way of flowing too. To lie back in the water and let mother earth hold is probably something you’ve not experienced since you were little by being held by your parents or family. Morning is the best time to do yoga on the beach before it gets too hot. Even doing 10 rounds of the salute to the sun which consists of 12 yoga poses can get you stretched, releases any tension in the muscles ,and think clear for the day. That’s a total of 120 yoga asanas (poses) to set you up for the day. So enjoy summer, let go and go with the flow but most of all stay safe x
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DIARY RADIO & TV PRESENTER. SASSY MUM & SOCIALITE.
I
never thought I would be sat here writing this column without having hosted one event in our wonderful city since March 7th. I never thought I would be spending Saturday nights in front of the TV, never dreamed I’d be doing a “normal” 9-5 job for the NHS and fulfilling a role I love at Whiston & St Helens Hospital’s. It’s been a sad month for the radio industry with Radio City Talk coming to an end which is another blow to local radio and of course the loss on air of talented presenters like Steve Hothersall, Mick Coyle and Matt Jones. Speaking of local radio, I received a call before lockdown from Andy Hilbert – Programme Director of Sandgrounder Radio in Southport, he asked me to come on board as part of the team and I’m happy to say I now have a permanent slot on Friday afternoons 2-4pm and Sundays 101pm. It feels like it’s gone full circle as the main reason I got into radio was listening to a presenter called Paul Jordan and he is on air before me on a Friday and
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after me on a Sunday. The years I used to practice in my room pretending I was on the radio with Paul (yes very sad I know!) and here I am working alongside him. You can listen to the station online at www.sandgrounderradio. co.uk, on DAB, on the Sandgrounder Radio ap or simply ask Alexa to “Play Sandgrounder Radio”. This month also saw a milestone birthday for one of my best friends – Lee Kelly who I absolutely adore. Lee has been a true and genuine friend to me, in a world of fake friendships which I’ve often thought were real – Lee has proved to be someone who has always been there for me, both professionally and in life in general and it was a shame we couldn’t celebrate his birthday as we hoped to – but we will have plenty of time for that as I will never not be in his life. So – Happy Birthday Lee Kelly – you are “one of a kind”! So – life is slowly returning to normal,
with pubs re-opening/ hairdressers etc – it’s a tough call whether I’ll be in Champs in Ainsdale with a gin and tonic – or having my roots done with Kelly Powell in Anfield first – but the best thing to come from all of this is knowing that I’ve spent such precious time with my mum, kids and my boyfriend (who amazingly hasn’t requested for lockdown rules never to be lifted so he doesn’t have to put up with me, but I’ve loved every minute I’ve been able to spend with him as I’d normally be working!) and it’s also made me realise the people I want to see and spend time with – I might just invent my own permanent bubble!
N EWS
£22M UPGRADE TO HISTORIC WATERFRONT ROAD TO BEGIN
Work is to begin next week on a radical eco-friendly redesign of one of Liverpool’s most famous roads.
T
he Strand - which runs past the historic Royal Albert Docks, Liverpool ONE and Three Graces and hosted the finale to Liverpool FC’s Champions League homecoming last June - is to undergo a £22m upgrade in a bid to reduce congestion and improve safety and air quality. A key element of the scheme is to create a permanent segregated cycle lane to connect the south of Liverpool to the north, allowing cyclists to eventually ride the full length of the Mersey from Otterspool to Southport. Plans are also being developed to ensure the city’s new 65-mile popup cycle lane network is connected. New trees and public spaces are also being installed as part of a wider strategy to attract and promote walking in the city centre. Untouched in its design layout since the 1950s the two kilometre long, four lane dual carriageway is
New look - How The Strand in Liverpool city centre will look by Spring 2021 after a £22m upgrade, which begins next week.
often at gridlock at peak times and has become a hotspot for road accidents with four fatalities in the past two years. From Monday, June 29 highways specialists Grahams - contractors for the council will start preparations for the £22m revamp. Excavation of the central reservation between Leeds St and Man Island will begin on Wednesday, 1 July. This first phase of the scheme is scheduled to complete in September, with the second phase running from Mann Island to Upper Parliament Street completing in Spring 2021. The redesign of The Strand aims to make the city’s World Heritage listed waterfront, with its docks, museums, venues and cruise terminal, more accessible for pedestrians with both the removal of a traffic lane in each direction and the closure of traffic junctions at Water Street and Mann Island with Goree.
The project is critical to the £47m Liverpool City Centre Connectivity (LCCC) scheme which has already led to changes to Victoria Street and Dale Street, the removal of the Churchill Way Flyover and will also include a revamp of Lime Street and a new coach park. To keep traffic moving along the route, it is proposed that ‘no waiting at any time’ and ‘no loading at any time’ be introduced throughout and around the junctions with adjoining roads. Based on computer modelling, it is estimated car journeys at peak times along The Strand - from the end of Leeds Street in the north to Upper Parliament Street in the south - will be reduced by more than a minute in both directions. The significant redesigning of how key junctions are used, including the banning of turns cutting across The Strand, will also ensure traffic flow is more fluid meaning less air pollution, as cars are not stopping starting so frequently. 23
TH M E NTAL H EAL
INCREASE IN MENTAL HEALTH ISSUES ACROSS THE COUNTRY, SINCE LOCKDOWN
S
24 24
ince Boris Johnson announced a national lockdown there has been a significant increase in mental health issues across the country and for many people who have experienced any negative episodes during this time this may also be a first time occurrence. Following his speech there was an immediate 220% increase on service demand for Anxiety UK, the leading charity supporting people suffering from anxiety related conditions within the U.K. The Association of Independent Multiple Pharmacies (AIMP) have also reported a 10-15% increase in prescribed medication used in treatment for anxiety and depression related mental health conditions during this time. Many pharmaceutical companies are now struggling to keep up with the increased demand according to their latest report.
Strict lockdown measures imposed by this conservative government (however necessary or delayed) have subjected people to major changes affecting everyday life during this Covid-19 pandemic. From a psychological perspective we may enter a “grieving process” due to these imposed conditions. First entering a stage of shock, disbelief and denial as we begin to process the changes. People explained feeling confused, shocked and in fear; causing episodes of anxiety which may also trigger further emotions such as anger, frustration, increased anxieties or irritation due to the increased amount of time spent indoors, restricted access to lifestyle services etc. Depression may cause those to feel overwhelmed, helpless and hostile in some cases. People
began looking for answers within scientific research and fixating on conspiracy theories and the news. (sources of inaccurate information and “fake news” could also be considered a contributing factor here). Most people struggle to find meaning or make sense of their current situation due to a lack of guidance and clarity, causing increasing amounts of people to reach out for various methods of medical and social support. The barriers we face with acceptance of these changes are mostly caused through political adversaries that have prevented us from exploring options that would normally be available. Leaving people unable to put new plans in place and move forward with personal/social developments. For more proactive mental health and wellbeing support, please contact Jake Bowness 07736790190.
PE R S ON DEVE LOPAL M E NT
DARREN LAWRENSON The Happiness of Pursuit Top performance coach and business consultancy leader. I am a business owner and director of Dasala Ltd a performance coaching and business consultancy business. I work across all sectors with a focus on leadership and senior management with a mind to always help individuals and teams to perform at their best. I speak across the UK and Europe as a keynote speaker to audiences of managers and leaders from business.
YOU DON’T NEED EYES TO SEE, YOU NEED VISION Imagine the scene, Opening night of Disney World. A journalist stands alongside Mrs Disney to witness the opening of this incredible themed park. Aghast at what he sees, he says to Walt Disney’s wife, “isn’t it a shame that Walt isn’t here”, as he had passed away before the opening. Mrs. Disney turned to the journalist and said, “ it’s because Walt saw it in his mind’s eye that you’re here to see it in person”. Walt had the vision to see things how they could be, well before they happened. He then made his vision everyone’s reality. We live in uncertain times, national lack of direction, lack of clarity, lack of certainty, global pandemic, challenges to healthcare, education, economic uncertainty and an ever changing planet we are all part of.
Every uncertainty contains the seeds of equal or greater benefit. Simply put, NOW is the perfect time to consider how YOU want your future to be Vision is the ability to bring a positive future into the present! How do you see the rest of 2020? What positive achievements would you like to realise this year? What do you see for your health, wealth, learning, personal and professional development, career, family, adventure, achievement and learning. How would you want to BE, what would you want to DO and what would you want to HAVE? These are all questions to challenge your direction for 2020.
Think about whom we spend our time with and to think what are we chasing and driving toward. Are we just getting by and paying our bills or are we creating the most magical journey and story of how we pursued our dreams and goals? So many people have missed out on the annual trip abroad to holiday and relax. Consider how much planning went into these trips. So much research, discussion, budgeting, planning and preparation. Now consider how much time have you spent planning the rest of your life? Today is the start of the rest of your life. Surely that is something to get excited about.
Email: darren@dasala.co.uk or follow me on @dasaladarren 25
S OC IAL M E DIA
7 STEPS TO
SOCIAL SUCCESS
W
e all know social media marketing is a must in today’s digital world, but perhaps your accounts haven’t quite delivered the boost in business you were looking for. In order to get the most out of the platforms available to you, quality content is top of your list.
There are currently 3.8 billion users on social media, 54% of which use social media to browse products. Social media is a tool for building relationships, raising brand awareness, reaching new customers and generating new business. All this and more can be achieved by keeping one simple goal in mind… Telling your story. 1. Look for your customers, you need to show up where they are. Instagram and Facebook are both great B2C platforms that together will help you cover a wide demographic. 2. Have a little nosy at your competitors’ content and see what their customers like to engage 26 with.
3. Familiarise yourself with analytics, specifically metrics such as reach, clicks, comments and engagement. These will help you determine which content produces the best results. 4. Think about your content, is it telling your story? Tell your potential customers about you, your products/services, your team, exciting news and special offers. Share positive feedback, user generated content and useful information. Start a conversation. If you’re not entertaining, ensure you’re informing. Demonstrate your value to the customer.
check out your new menu or offer their opinion. Use geotags, locations, hashtags and stickers where available to increase your reach. 7. Create a content plan full of your ideas to help you stick to a schedule. There’s only one real rule for post frequency… quality over quantity! Good luck telling your story, Naomi x
5. Think about types of content. You can use videos, photos and interactive posts such as polls, permanent content such as posts and time restricted content such as stories. If in doubt try a few and use your metrics to see what works for your business. 6. Ensure your content is on brand and remember to add a call to action. Direct users to visit your website,
Facebook.com/Nanamomarketing Google: https://g.page/nanamo-marketing-consultancy?gm
Email: nambrose@nanamo.co.uk Website: www.nanamo.co.uk
LOC K DOWN
LEADING AUTHOR AND PSYCHOTHERAPIST, MARK NEWEY,
BELIEVES THAT ALTHOUGH LOCKDOWN HAS BEEN TOUGH FOR ALL, THERE ARE SOME VALUABLE LESSONS TO LEARN FOR OUR MENTAL WELLBEING AS WE MOVE FORWARD.
L
ockdown has been tough; however many people have enjoyed some of the benefits a more basic lifestyle has offered, such as working from home, learning a new skill, eating homecooked meals or hopping on a bicycle. Leading author and psychotherapist, Mark Newey, believes lockdown has been the ‘reset button nobody dared press’! He’s keen for the nation to move forward and make mental wellbeing a priority. Here’s his top tips to ensure your best lockdown habits don’t become a distant memory. Slowing things down Before lockdown we lived life like it’s a constant sprint! Life is a marathon with an occasional burst of sprint. In order to get into sprint or stress mode, our body is filled with adrenalin, cortisol and noradrenaline to fire us up. When we have dealt with whatever the pressure is, we can slow down and get back into balance. But if we’re in constant sprint mode our mind and body are constantly stressed. We have
to learn to take things easy and pace ourselves! The commute can be the most stressful part of anyone’s day. Talk to your boss and see if you can continue to work from home? Cutting out the commute really helps people to slow down and enjoy the extra hours not spent stressed stuck in a traffic jam. If you enjoy working from home, you’ll be more focused and productive, and your stress levels will decrease. A Daily Routine Routines help us to create an easy, calmer and more comfortable reality. We thrive on order, certainty, habits and routines. There’s been a lot of advice about routines during lockdown, many of us have intuitively become aware of the need to create new order; what might not be so obvious is to take these new routines with us as we come out of lockdown. If you’ve enjoyed cooking, meditation or mindfulness during lockdown make time in your schedule to continue this activity. For example: simply take five minutes and sit in a chair and just ‘be’. Focus on your breathing,
self-reflect and check in on how you feel emotionally and physically. Remind yourself it’s OK to feel stressed or anxious, but consider how you can positively change your mood. Exercise Exercise has always been vital for the human condition to thrive. Exercising outdoors is best as it’ll ensure your daily fix of Vitamin D, which is vital for a good night’s sleep. Physical activity also stimulates the release of dopamine, norepinephrine, and serotonin. These brain chemicals are the body’s feel good hormones and play an important part in regulating your mood. Improvements in mood with exercise can be seen after as little as 10 minutes of aerobic activity but tend to be highest after at least 20 minutes. Sales of bicycles have soared during lockdown, so make sure this doesn’t become a ‘fad’ and incorporate exercise into your daily regime. During the summer months it’s great to get outside, explore your local neighbourhood, or get back into a sport you used to love. Gyms may be closed but outdoor fitness classes, kayaking, paddleboarding make for fun alternatives! To discover more about how to look after your own mental wellbeing visit www. headucate.me. The site also offers free online advice to help people with their mental wellbeing, to sign-up, simply visit www.headucate.me/ cv19-free-self-help-resources. 27
MU S IC
PAUL WELLER W
Interview with Neil Barston
idely regarded as one of the UK’s most successful songwriters, Paul Weller’s 15th solo album is set for release this month. Having turned 62 this year, he is very much at ease with himself, some distance from the widely perceived image of the ‘angry young man’ of his early career fronting The Jam.
himself over the course of more than 40 years. He’s managed to walk the line between classic rock, punk and new wave, through to 60s soul that inspired the Style Council, and later balladry that has equally attracted critical acclaim and resonated with long-term fans.
“I don’t really celebrate birthdays, but my daughter shares mine, so it’s very much about her,” he gestures breezily, explaining that if anything, he’s enjoying songwriting more than ever, and is in a rich vein of creativity.
His last recording two years ago, True Meanings, narrowly missed becoming Weller’s fifth number one solo album, but having consciously built it around the lilting lullaby of Gravity, he says that it placed him in a strong position considering his latest recordings.
The ‘Modfather’ belongs in that most rare of categories in being an artist who has successfully reinvented
While the unwelcome arrival of the coronavirus pandemic may have scratched out his latest
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round of UK gigs, he has been working in his beloved Surrey studio, Black Barn, to lay down new material. “I've actually been very focused being at home these past few weeks, doing a lot of writing, as well as some more recording in the studio. To be honest, these days when I am not working, I am actually home quite a lot with my wife and kids as we've been home schooling.“ “I haven't really been bothered by the lockdown, other than having to queue for food or medicine,” he offers of the present situation that has placed the music industry, as much
as the wider economy, largely on pause.
teenager on his first tour of America.
Beyond music, family is clearly a major priority, and he seems pleased at least two of his eight children including daughter Leah have shown real musical ability. He says that ‘they sometimes patronise me,” in a fashion only children can achieve with their parents.
“I was out near the Whisky A Go Go Club in LA and hadn't really walked that area of the city since I was 19. A huge amount of time has elapsed since then, so it's a reflective song about that.“
It’s a consistent theme across a record that places centre stage some of the soul motifs belying his earliest musical influences. As for the album’s title track, On Sunset, he was inspired by catching up with his eldest son in Los Angeles, which holds particularly strong memories for him as a
“I can't believe it's 25 years old, but I still think it's a great record that stands up now. It showed the progress made since that first solo album. It was just a really creative time for me and I've some really fond memories of that period.” As well as his strong attention to sartorial detail as befitting anyone from the mod revival scene, Weller has been noted for his passion for seeking out new music and offering assistance to likeminded acts.
For his own part, he’s recently completed final production work on his latest album, On Sunset, which notably stands as his 15th solo recording. Lead single Earth Beat offers a lush slice of soul pop, which is swiftly followed by Village, which neatly sums up its optimistic spirit that seems refreshingly relaxed amid these complex, challenging times.
autobiographical recording to date, in being named after the street he grew up in Woking, Surrey.
“It also became something else about being in a place in time looking for old friends and lovers and how everyone has moved on,” he says of the album’s core theme that offers a nostalgic glance over his shoulder. It’s been 25 years since Weller released Stanley Road, perhaps his most
He’s still passionate about touring, and says his regular touring band, including Ocean Colour Scene’s Steve Cradock, are ‘chomping at the bit’ to get back out on the road. However, they’re still at the mercy of conditions as to whether their autumn tour will be permitted over coronavirus.
NEW ALBUM RELEASED JULY 3RD on POLYDOR RECORDS
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MATC H MAK E R
Mentor, matchmaker and TV host PAUL CARRICK BRUNSON talks to Lifestyle magazine. The best selling author of It’s Complicated (But It Doesn’t Have to Be). A Modern Guide to Finding and Keeping Love. WHO IS PAUL CARRICK BRUNSON?? For those people who may not know you. I consider myself, first and foremost to be a Husband, a father, a brother, a cousin, an uncle and a friend to many. And I think that’s most important beyond any professional endeavours. Next I would say I’m a mentor, Following on from that WOULD BE ENTREPRENEURSHIP. HOW EASY WAS IT FOR YOU TO TRANSITION FROM OBSCURITY TO THE HUGE SUCCESS YOU ARE TODAY? I think failing is an important lesson learned and I think something that every entrepreneur or professional needs to know, is that, this whole notion of “failing fast to succeed faster!” I think it’s important to try one thing, but try that one thing in many ways. So, I’m a big
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IN AN INTERVIEW WITH AISUTIA CAPONE
advocate of the book “The One Thing”. In the book is the notion that we can tap into our greatness if we can double down and focus on one thing. YOU HAVE WORKED WITH SOME OF THE MOST INFLUENTIAL BILLIONAIRES IN THE WORLD. HOW DO YOU DEVELOP OR MAINTAIN A MINDSET THAT IS POSITIVE. OR HOW DOES SOMEONE CHANGE A NEGATIVE MINDSET TO A POSITIVE? It begins by just analysing the content you currently intake. Your daily intake. It could be the people that you speak to on a daily basis, it could be the blogs that you read, it could be the television that you listen to. It could be the music that you listen to. Whatever the content is that you intake, on a daily weekly or monthly basis. Ask yourself
simply, how much of it is inspirational, how much is aspirational and how much of it is essentially neutral and how much is negative. I believe that the most successful people, are able to make the vast majority of the content they intake aspirational and inspirational. WHAT DRIVES YOU? My motivation has changed throughout the years. You know at one point it was about money, at one point it was about status, at one point it was about self and ego. But quite honestly what drives me at this point in my life is legacy you know that’s really what its about for me. Legacy for me is not just what to my children, or what I’m leaving to my family, to my friends, to my community, to my world. That legacy category is what drives me and that’s what keeps my foot on the pedal.
J U LY 2020
Manish’s
someone you know could make your head spin.
ZODIAC PREDICTIONS
ARIES (21 MARCH–19 APRIL) You could be inspired to make a transformation for the better. Dealings with joint finances, debts, loans, or inheritances go smoother. You want to connect with other people in a deep, intimate way, shunning superficiality and desiring strong bonds. TAURUS (20 APRIL – 20 MAY) You may find your energy higher than usual, and you have more vigour and enthusiasm. You have the opportunity to smooth over troubled areas with siblings, acquaintances, and neighbours if necessary. The lines of communication open with a partner or lover. GEMINI (21 MAY – 20 JUNE) Your self esteem in higher, and you want to improve your security and increase your worth. Dealings with your finances go smoother, and you may get the opportunity to make more money through a raise, new job, or side business. CANCER (21 JUNE – 22 JULY) You’ll think more about how you can change yourself and your life, and it’s a good month for planning changes. You’ll feel most like yourself when you’re being researching, exploring taboo subjects. You won’t feel as light-hearted or enthusiastic as usual.
LEO (23 JULY – 22 AUGUST) You’re expanding your view of the world and exposing yourself to new ways of living. You would feel more romantic, charming, and graceful. You have more energy for relationships, and want to spend time with people oneon-one. Friendships might be renewed or revitalized. VIRGO (23 AUGUST – 22 SEPTEMBER) You come up with your best ideas in a group, and are more innovative with your approaches and ideas. You’ll be more engaging, have more communications, and have a lot on your mind. You’ll need both physical and mental outlets for all of this energy. LIBRA (23 SEPTEMBER – 22 OCTOBER) You could have an opportunity to forge better intimacy with loved ones. You may feel you’re more curious about other ways of living, and want to do some research on other cultures. You could settle a debt, get a loan or inheritance, or figure out your joint finances. SCORPIO (23 OCTOBER – 21 NOVEMBER) You may want to try new things and explore in a less serious, more curious way. There may be romance that comes through friendships or social contacts. A sudden realization about
SAGITTARIUS (22 NOVEMBER -21 DECEMBER) You want to broaden your world, explore, learn more about other cultures, do some traveling, or pick up something new. You would have greater vitality and strength, want to put yourself out there in the spotlight, crave attention, and feel more gregarious and warm. CAPRICORN (22 DECEMBER – 19 JANUARY) You may have less opportunities to make money, or feel more strapped financially. If you’re single, you’ll likely find that you have more opportunities for dating; if you’re attached, you’ll feel like amping up the romance. You may become more interested in other cultures and cuisines. AQUARIUS (20 JANUARY – 18 FEBRUARY) You will have a clearer idea of what you want from your life long-term, and you can make a solid, realistic plan for yourself. Your energy increases, you feel more enthusiastic and want to try more new things, though you may not stick with anything for very long. PISCES (19 FEBRUARY – 20 MARCH) This is an excellent period for research of a financial or business strategy and deserves special attention. Friendships and group connections are lively this month. You’ll likely have more zeal and drive for your hobbies and just having more of a good time.
MANISH KUMAT ARORA • EMAIL: manish@manishastrologer.com
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MU S IC
CHARLI XCX
How I’m feeling now announcement transcript
Hi
guys, it’s Charli here. I hope you’re doing whatever it is you need to do to stay positive during this time of completely unknown, unchartered territory. For me, staying positive goes hand in hand with staying creative, and so that’s why I’ve decided I’m going to use this isolation time to make a brand new album from scratch.
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The nature of this album is going to be very indicative of the times because I’m only going to be able to use the tools I have at my fingertips to create all music, all artwork, all videos… everything - in that sense, it’ll be very DIY. I’ll also be reaching out to people online to collaborate with, and I’m going to keep the entire process super open, so that anybody who wants to watch can. I’ll be posting demos, I’ll be posting acapellas, I’ll be posting text conversations with
me and any collaborators, I’ll be filming myself in the studio, I’ll be doing Zoom conferences to ask fans or anyone watching for opinions or ideas, I’m going to set up an email address so that fans or anyone can send me beats or references… the whole thing in that sense will be extremely collaborative because anybody who wants to be involved can explore their creativity alongside mine.
The album is going to come out May 15th, which is kind of soonish, I suppose, and there’s a couple of scratch ideas but I’m basically starting from nothing, so hopefully I meet the deadline! The album is called ‘how i’m feeling now’, which is a working title but I kind of like it. So yeah, that’s it! I can’t wait to start making this, and I can’t wait to share this whole process with you. That’s it - bye!”
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N EWS
Liverpool’s ‘New Normal’ Bucket List Reveals a Yearning for the Good Life
T
he research was conducted ahead of the Lotto jackpot draw on Saturday.
home by the sea would now be a top priority, while 15% say they would build a hot tub in the garden.
It revealed that 43% of people surveyed in Liverpool say they have changed their wish list since the Covid-19 outbreak and now dream of the good life, and a millionaire lifestyle much closer to home.
Commenting on the findings, Camelot’s Andy Carter, Senior Winners’ Advisor at The National Lottery said, “The nation’s ‘new normal’ bucket list has certainly changed tack following lockdown however while our movements may have been curtailed, our dreams have not and they are now firmly focused around the simple joys of life.”
Just over a quarter say they are now less interested in material possessions and are more focussed on living a healthier lifestyle, and 38% of those surveyed said their priorities now are to reduce stress and worry with travel to exotic locations, adrenalin-inducing skydives and marathon running challenges taking a backseat. Just over 13% say investing in a personal trainer would be a priority together with a focus on improving their overall well-being through Yoga and Pilates. Around a quarter of Liverpudlians say a holiday
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“Over the years we have seen our winners relish the freedom a big win gives them, allowing them to follow their dreams. What we are seeing now is that those dreams are closer to home and based around the people and experiences we value the most. The greatest happiness often comes from having more free time to spend time with family and friends, trying a new hobby or investing in a campervan and hitting the
open road. This research shows that if one person wins £15M on Saturday night, they are most likely to splash out on a country estate with its very own walled kitchen garden rather than a fleet of sports cars!” www.national-lottery.co.uk
LIVERPOOL’S NEW NORMAL BUCKET LIST TOP 10 1. Redesign the garden 2. Build a hot tub in the garden 3. Create a pub/bar in the garden 4. Volunteer for charity on a regular basis 5. Learn the piano or another musical instrument 6. Learn a new language 7. Go fresh water swimming 8. Build a home office in the garden 9. Have a drive in cinema experience 10. Get my own vegetable garden
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