top 50 facebook pages. 2009 A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges. - from TBM
Source:TBM by Willis Wee • Penn Olson
#50. the onion. Description: The satirical newspaper doesn’t do much besides posting its content on its page, but it still maintains a steady, engaged fan following. No. of fans: 542,169
Source:TBM by Willis Wee • Penn Olson
#49. calvin klein. Description: Phillips-Van Heusen’s clothing retailer, Calvin Klein regularly announces sales and posts coupons. No. of fans: 334,520
Source:TBM by Willis Wee • Penn Olson
#48. buffalo wild wings. Description: This restaurant chain has a fast-growing and devoted fan base. No. of fans: 942,629
Source:TBM by Willis Wee • Penn Olson
#47. taco bell. Description: Yum Brands’ fast food chain, Taco Bell is responsive to fans’ comments and receives strong positive feedback whenever it posts promotions. No. of fans: 673,906
Source:TBM by Willis Wee • Penn Olson
#46. zara. Description: Fans from all over the world express their love for this clothing retailer on its Facebook wall. No. of fans: 1,600,026
Source:TBM by Willis Wee • Penn Olson
#45. gatorade. Description: PepsiCo.’s Gatorade set up an app that encouraged users to vote for their favorite moment in Michael Jordan’s career. More than 8,000 votes were cast on the sports drink's page. No. of fans: 363,494
Source:TBM by Willis Wee • Penn Olson
#44. audi. Description: Automaker, Audi seeks out fans’ feedback. It hosted a campaign encouraging fans to discuss what its next car should look like, and the company recently posted a survey asking fans what they wanted from the page. No. of fans: 386,617
Source:TBM by Willis Wee • Penn Olson
#43. target. Description: Target’s page gained 97,091 new fans through its two-week “Bullseye Gives” campaign. During which, fans could vote for which charity they thought most deserved Target’s donations. (St. Jude Children's Research Hospital won the most votes.) The retailer reported that daily views of the page jumped by 4,800 percent. No. of fans: 652,345
Source:TBM by Willis Wee • Penn Olson
#42. harley davidson.
Description: A fan photo gallery includes more than 9,000 photos of fans and their Harley-Davidson bikes. No. of fans: 345,951
Source:TBM by Willis Wee • Penn Olson
#41. mtv. Description: Viacom’s MTV page has a good ratio of “likes” to comments. The music channel maintains a fastmoving page with consistent fan engagement. No. of fans: 1,146,737
Source:TBM by Willis Wee • Penn Olson
#40. six flags. Description: This summer, Six Flags hosted the “Tournament of Thrills” competition on its Facebook page where fans could vote for their favorite roller coasters. More than 85,000 votes were cast, and the amusement park's fan base more than doubled during the promotion. No. of fans: 379,419
Source:TBM by Willis Wee • Penn Olson
#39. vans.
Description: The footwear retailer does a good job incorporating YouTube videos onto its page. No. of fans: 337,550
Source:TBM by Willis Wee • Penn Olson
#38. dr pepper. Description: The soda company, owned by the Dr. Pepper Snapple Group (DPS), regularly posts fans-submitted photos to its wall. No. of fans: 913,729
Source:TBM by Willis Wee • Penn Olson
#37. apple students. Description: Apple (AAPL) started “Apple Students” as a sponsored group when the Facebook community was almost exclusively college kids. Even though Facebook has since grown, the electronics retailer's page is a good place to deliver targeted messages to this audience. No. of fans: 913,729
Source:TBM by Willis Wee • Penn Olson
#36. vogue. Description: Condé Nast’s fashion magazine gets positive feedback when it promotes its editorial content and magazine-quality images on the page. No. of fans: 330,220
Source:TBM by Willis Wee • Penn Olson
#35. pizza hut.
Description: Pizza Hut, a subsidiary of Yum Brands, created a Facebook app that facilitates pizza ordering. No. of fans: 330,220
Source:TBM by Willis Wee • Penn Olson
#34. pringles. Description: Pringles, the chip company owned by Proctor & Gamble, has an impressive fan base even though it rarely updates its page No. of fans: 2,788,810
Source:TBM by Willis Wee • Penn Olson
#33. cnn. Description: CNN.com joined forces with Facebook Connect for its coverage of Barack Obama’s inauguration. More than 2 million Facebook status updates were published through the news network's live feed during the ceremony. CNN is a division of Time Warner (TWX). No. of fans: 654,750
Source:TBM by Willis Wee • Penn Olson
#32. the art of travel by louis vuitton. Description: When fashion house Louis Vuitton streamed a live fashion show on its page in early October, it gained more than 60,000 new fans. No. of fans: 761,342
Source:TBM by Willis Wee • Penn Olson
#31. puma. Description: Coordination with retail stores keeps employees and customers of the sportswear company involved with the page. No. of fans: 1,271,064
Source:TBM by Willis Wee • Penn Olson
#30. ben & jerry’s. Description: An ice cream company would know that you can have too much of a good thing. Ben & Jerry’s doesn’t overwhelm its Facebook fans with too many posts. “We don’t have a magic rule or formula for how often is the ‘right’ amount,” a company spokesperson told TBM over e-mail. “I can tell you, we over-posted once, and fans didn’t like it.” No. of fans: 987,761
Source:TBM by Willis Wee • Penn Olson
#29. forever 21.
Description: High frequency updates and a weekly giveaway keep fans of the fashion retailer engaged. No. of fans: 451,834
Source:TBM by Willis Wee • Penn Olson
#28. kohl’s. Description: After Kohl’s (KSS) purchased a Facebook homepage ad in August, it was named the fastest growing page that week by Inside Facebook. The department store's page had fewer than 10,000 fans before the ad went up, and it gained more than 350,000. No. of fans: 726,880
Source:TBM by Willis Wee • Penn Olson
#27. dippin’ dots.
Description: The ice cream company posts contests and promotions that encourage high fans involvement. No. of fans: 898,760
Source:TBM by Willis Wee • Penn Olson
#26. reese’s.
Description: There was noticeably more activity on the fan page for Hershey's Reese's peanut butter cups around Halloween time. No. of fans: 1430,286
Source:TBM by Willis Wee • Penn Olson
top 25.
#25. gap. What’s on the page: The fans run the show. You can hardly see any updates from Gap itself. Despite that, it has gained more than 100,000 new fans since the launch of its “born to fit” fall ad campaign. What’s cool: Its “send a customized holiday cheer” app. Over 20k cheers have been sent out so far. Pretty viral. No. of fans: 486,391
Source:TBM by Willis Wee • Penn Olson
#24. h&m. What’s on the page: Fans are basically running the page with many wanting H&M to be available in their cities. What’s cool: 1580 photos uploaded by fans. It just shows how much they love H&M. No. of fans: 1,367,179
Source:TBM by Willis Wee • Penn Olson
#23. mcdonald’s. What’s on the page: McDonald’s pushing information out to its fans. The amount of feedback is crazy. What’s cool: McDonald’s Facebook fans count experienced a sudden jump after it took down all the unofficial pages. No. of fans: 1,456,095
Source:TBM by Willis Wee • Penn Olson
#22. national geographic. What’s on the page: National Geographic loves to share with you its images, knowledge and experience. Pretty awesome! What’s cool: Get 12 issues of National Geographic for $12. Only for Facebook fans! No. of fans: 589,496
Source:TBM by Willis Wee • Penn Olson
#21. pixar. What’s on the page: Gorgeous animation and regular updates to keep fans engaged. Pixar released a Toy Story remix video on YouTube with a link to its Facebook page. It helped Pixar gain more than 9,000 new fans. What’s cool: You got to check out its fan board. Looks awesome. No. of fans: 719,924
Source:TBM by Willis Wee • Penn Olson
#20. papa john’s. What’s on the page: According to TBM, Papa John’s gained 200,000 Facebook fans by offering a free medium sized pizza to anyone who signed up to its page. The promotion was so successful that Papa John’s is repeating it again this month. What’s cool: There are a total of 71 Papa John’s Facebook pages! (For different locations) No. of fans: 740,542
Source:TBM by Willis Wee • Penn Olson
#19. jcpenney. What’s on the page: Customers are complaining about its Black Friday and Cyber Monday failure. Hmm not a very good way to be on top 25. No reply from the company so far. What’s cool: Nothing is cool for a company that doesn’t reply promptly to complaints. No. of fans: 588,404
Source:TBM by Willis Wee • Penn Olson
#18. mountain dew. What’s on the page: A page that is free for fans to post their thoughts. Mountain Dew personally congratulated its 500,000th fan in September. What’s cool: Dew-mocracy allows fans to help Mountain Dew build its next ad campaign. No. of fans: 616,613
Source:TBM by Willis Wee • Penn Olson
#17. krispy kreme. What’s on the page: Krispy Kreme is highly engaging. It thank fans and humanize its brand. Less spam more warm is its key to success. What’s cool: Asking questions as a way to engage fans simply works. No. of fans: 1,160,881
Source:TBM by Willis Wee • Penn Olson
#16. kellogg’s. What’s on the page: Which flavor pastry do you like more? Questions, comments and contests flood the page. What’s cool: Its flavor tournament app helped it to gain 15,000 fans a day. No. of fans: 1,022,037
Source:TBM by Willis Wee • Penn Olson
#15. adidas. What’s on the page: Shoes, clothes and events. Adidas uses images to its advantage. What’s cool: The page looks cool with all the images but its logo could be sharper. No. of fans: 2,164,437
Source:TBM by Willis Wee • Penn Olson
#14. nba. What’s on the page: Videos and apparels updates. Basketball leagues rule Facebook. It has more fans than any other sport. What’s cool: NBA sells its apparels using credits. Find the apparels under the gift section. No. of fans: 1,722,545
Source:TBM by Willis Wee • Penn Olson
#13. best buy. What’s on the page: Isn’t the best place to buy your stuff definitely. There are more negative comments than positive ones. There seems to be a problem with its customer service. What’s cool: This fan page is dedicated for people to complain. No. of fans: 1,022,037
Source:TBM by Willis Wee • Penn Olson
#12. dunkin’ donuts. What’s on the page: The page is flooded with fans’ declaration of their favorite donuts. What’s cool: While most fan pages use corporate logos as their profile pictures, the doughnut and coffee retailer uses the space to honor its “Fan of the Week” contest winner. No. of fans: 958,388
Source:TBM by Willis Wee • Penn Olson
#11. skittles. What’s on the page: Fans flood the page with positive comments. What’s cool: Skittles is Tweep’s favorite candy too. No. of fans: 3,522,390
Source:TBM by Willis Wee • Penn Olson
#10. t.g.i friday. What’s on the page: Fans making “noises”. Its website uses the familiar dining crowd noise to remind customers the warmth of dining at its restaurant. Splendid. What’s cool: T.G.I. Friday’s ran a television ad this fall with an enticing premise: Become a fan of this guy and you get a free burger, but only if the page reaches half a million fans before October. The restaurant chain reached its goal by Sept. 13. No. of fans: 1,022,037
Source:TBM by Willis Wee • Penn Olson
#9. redbull. What’s on the page: Redbull connects with fans using sponsored athletes. The integration of its Facebook and Twitter profiles is seamless. What’s cool: Red Bull’s latest app, called Red Bull Stash, maps out a real-life scavenger hunt for fans. No. of fans: 1,632,168
Source:TBM by Willis Wee • Penn Olson
#8. chick-fil-a. What’s on the page: It is the first page I have seen so far that has its menu on Facebook. It is the simplest way to attract people to dine at your restaurant, isn’t it? What’s cool: Chick-fil-A was the first restaurant page to hit 1 million fans on Facebook. It reached this milestone in August. No. of fans: 1,224,680
Source:TBM by Willis Wee • Penn Olson
#7. youtube. What’s on the page: Hot videos and blog posts are regularly updated on the page. What’s cool: They had a public challenge to surpass stars like Lady Gaga, Vin Diesel and Megan Fox in terms of number of fans. They failed but managed to get more than 600,000 new fans. No. of fans: 3,757,302
Source:TBM by Willis Wee • Penn Olson
#6. vitaminwater. What’s on the page: 50 sound lab and flavorcreator apps look fun. What’s cool: Vitaminwater + New Moon advertisement. Interesting but not very inspiring. No. of fans: 1,087,402
Source:TBM by Willis Wee • Penn Olson
#5. itunes. What’s on the page: It introduces interesting apps (like gaining access to Victoria’s Secret backstage) and of course, music. What’s cool: Within a week of launching this page in May, Apple’s digital downloading service iTunes already hit more than 1 million fans. No. of fans: 1,087,402
Source:TBM by Willis Wee • Penn Olson
#4. victoria’s secret. What’s on the page: It introduces interesting apps (like gaining access to Victoria’s Secret backstage) and of course, music. What’s cool: Within a week of launching this page in May, Apple’s digital downloading service iTunes already hit more than 1 million fans. No. of fans: 1,087,402
Source:TBM by Willis Wee • Penn Olson
#3. disney. What’s on the page: A mixture of old school cartoons and new movie trailers. Fans shared over 3,000 photos of their Disney experience. It just makes you feel happy when you’re on this page. What’s cool: If you can’t afford to go to DisneyLand, its Facebook Page is the next best alternative. No. of fans: 2,432,350
Source:TBM by Willis Wee • Penn Olson
#2. starbucks. What’s on the page: Most people are declaring their favorite drinks and wishing they could have them now. Oh and Starbucks has this ‘Around The World’ tab that brings you to the Facebook page of your location. What’s cool: According to Charlene Li, Starbucks is top in terms of web engagement. It is the brand with the most number of Facebook fans so far. No. of fans: 5,116,222
Source:TBM by Willis Wee • Penn Olson
#1. coca cola. What’s on the page: “Coke took my teeth. No regrets!”, a fan wrote on the company’s wall. What’s cool: This page was created by a fan and his buddy. The page grew exponentially and caught Coca Cola’s attention. The soft drink giant made this page official while keeping the creators in control of the page. Like what TBM said, the result is an organic fan-centric page without a corporate feel. No. of fans: 4,007,785
Source:TBM by Willis Wee • Penn Olson
end. Penn Olson