CHANGING TIMES
AMERICAN CREW
BUILDING YOUR BUSINESS W/ COLLIN ALLINGHAM Across Melbourne, Sweeney Todd’s is one of the best known names in barbering. Since opening his first studio 25 years ago, Collin Allingham has expanded his doors to three, whilst keeping his promise of administering elite male grooming to an ever-growing client base. With his family now involved in three successful establishments, he is as passionate as he’s ever been, looking at the future with as much enthusiasm as when he first stepped on to a shop floor.
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He knows that when it comes to operating a business, each step forward can be as daunting as the last. That’s why there isn’t a better placed gentleman to impart his wisdom on how to build a successful business in this constantly evolving industry. So, whether you’re just starting out, or on the cusp of expanding, we think you’ll find some of Collin’s advice helpful.
BEING A YOUNGSTER What were the key lessons you got taught when starting out? Always be respectful. Always face your fears. Always do your best. Who were your mentors? Maurice Cohen, my teacher and boss at The Stag in Cranbourne, VIC. I started under him when I was 17 years old and worked with him for six years before exploring the industry on my own. He was a big influence in my work and life. He sadly passed away in 2019 and is missed by many. What were your biggest fears or challenges? Myself. I was a little rough around the edges and needed a new direction in life. One key piece of advice for young barbers? Develop your artistic senses, and never lose them. For me, barbering, music and Muay Thai boxing were my creative channels of awakening. Use the mirror as a tool, and ask yourself: “how can I be a better person?” A very important question for your own personal development.
OPENING THE FIRST BARBER SHOP Where did the idea for the first barber shop come from? I was born in Scotland, where I learned the legend of Sweeney Todd - The Demon Barber of Fleet Street, London. It seemed fitting to my heritage, and that was where the idea for the name came from. At the time, I felt there was very little choice for men. There was a lack of innovation, creativity and professionalism. It was a future that looked promising and allowed me to put my skills to the test and take risks.
How did you set Sweeney Todd’s apart? I wanted Sweeney Todd’s to be an environment where stylists could be dedicated to honing their expert skills. A place where we could empower men through our stylists. A place where customers could trust us for the latest hair and brand awareness. I wanted my team to be experts in the barbering field. How did you know it was the right time to do it? It was perfect timing. I had just met my wife, Minnie, and she was naturally 10 times more talented than me. We took advantage of opportunities when they were presented and we balanced each other’s skillsets. She designed our first salon and away we went. What were your biggest fears or challenges? Letting people down. That was always terrifying for me. I also feared what people thought of me, then soon realised to accept the fear and work with it.
