American Program Bureau

A pioneering force in the lecture industry, The American Program Bureau (APB), truly created the medium for people to see the most exciting and popular personalities, hear cutting-edge ideas, and experience the leaders, activists, and innovators of the day, live and in-person, unedited and unfiltered by mass media. Founding APB in 1965, Robert P. Walker reinvented the rather staid lecture by creating “infotainment,” to transmit the innovative intellectual excitement of a dynamic time in an entertaining format. From colleges to town halls and community forums and on to corporations, trade and professional associations, this “fourth medium” offered audiences what they could not get elsewhere. To this day, APB’s culture of innovation continues to define each era while always looking into the future.