O N L I N E
2 0 1 5
1 728x90 Ad Unit
Leaderboard ad units serve throughout the site evenly or can be targeted in different content categories for a premium.
2 300x250 Ad Unit
BoomBox advertisements are great for branding and run on a limited number of pages.
3 FEATURED EQUIPMENT
Featured Equipment is showcased in our Feature of the Week section. This advertisement pulls data and graphics from your existing listing on Trucker.com and is sold on a weekly or monthly basis. No additional artwork is required!
4
INTERNET INVENTORY PROGRAM
5
EXCLUSIVE CORNER PEEL
6
SITE INTRO
7
EXCLUSIVE SITE SKIN
The American Trucker Internet Inventory Program helps you reach more buyers by having your entire inventory on Trucker.com! We can now upload your inventory from an electronic file, eliminating the need to enter each piece of equipment individually!
640 x 480 510 x 425 336 x 280 or 300 x 250
Appears on opening home page. Your logo and/ or message will illustrate in a peel-back motion must on mouse-over or click.
Your ad will display to unique visitors once each day on whatever page is their first viewing of the day. Four sizes are available.
Highly impactful advertising unit that appears on all pages with mirrored creative on both the left and right sides of the screen.
See next page for rates, specs and contact information.
RATES and SPECIFICATIONS
DISPLAY ADVERTISING SALES REPRESENTATIVES:
1 728x90 Ad Unit Size 728x90
Media Format GIF, JPEG
File Size 50k max
Rates $75 CPM net
2 300x250 Ad Unit Size 300x250
Media Format GIF, JPEG
File Size 50k max
CONTACT INFORMATION
Reggie Lawrence
Managing Director, Truck Group ph: 678-957-1414 reggie.lawrence@penton.com (AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX)
Dave Haggett Rates $75 CPM net
ph: 847-934-9123 dghaggett@aol.com (IL, IN, KS, KY, IA, MN, MO, ND, NE, Southern OH, SD, WI)
William J. Doucette
3 FEATURED EQUIPMENT $200/month per listing
4 INTERNET INVENTORY PROGRAM Call for pricing
ph: 603-236-3310 wjduce@gmail.com (CT, DE, PA, MA, MD, ME, NY, NH, NJ, Northern OH, RI, VA, VT, WV, Eastern Canada)
Woody Newell
ph: 360-944-6572 swnewell44@gmail.com (AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT, WY, AK, HI, Western Canada) MARKETPLACE / DEALER SALES REPRESENTATIVES:
Richard White*
5 EXCLUSIVE CORNER PEEL $2,195 /week
Brand Manager Automotive and Trucking ph: 317-384-1032 richard.white@penton.com
Dan Elm
ph: 612-760-9633 dan.elm@penton.com (AZ, CA, CO, IA, ID, IL, IN, MI, MN, MO, MT, ND, NE, NV, OR, SD, UT, WA, WI, WY)
Ellen Rowlett
6 SITE INTRO $2,195 /week
ph: 800-827-7468 ellen.rowlett@penton.com (AL, CT, DE, FL, GA, KY, MA, MD, ME, MS, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WV)
7 EXCLUSIVE SITE SKIN $215 CPM net
CANCELLATIONS: All cancellations must be made 45 days prior to the start of date of any advertisement.
*Technical Info Contact