Dr Martens Capsule Collection FW 17

Capsule collection fw17 AMIRA HATLANI & ANDREA DI LELLO FASM310: 02 PROFESSOR LEVY 29 MAY 2017

brand a n a ly s i s

History The iconic Dr. Martens boot began in 1901 with the Griggs family. They were the heart of the English shoe industry, known for making sturdy & durable work boots in the small town of Wollaston, Northamptonshire, in the English Midlands. Then, in 1945 in post-war Munich, soldier Dr. Klaus Maertens developed a unique air-cushioned sole to help himself recover from a broken foot.

The sole was unique from the traditional hardleather sole and far more comfortable. Dr. Maertens began advertising the shoe overseas, when in 1960 the Griggs family saw an ad and wanted in. They made a few changes, added a distinct yellow welt stitch, a unique sole pattern, and branded the shoes as “Airwair.” The boots came complete with a black and yellow heel loop with the slogan “With bouncing soles.” Andand on April 1st 1960, the iconic Dr. Martens eight-holed 1460 boot had arrived.

An Icon is Born Soon, the 1460 boot became an icon of fashion and represented a time of rebellion and self-expresion. The shoe was originally worn by postmen and factory workers, but suddenly, without any intent, the boots were picked up by early multi-cultural, ska-loving skinheads who revolutionized British working class style.

Pete Townshend of The Who was the first high-profile person to wear the shoe, altering the brand’s history and transforming it from a work boot to a subculture essential. By the end of the 1970s, the boot became a symbol of sef-expression and was at the heart of British youth culture.

The boot didn’t really take off in the US until the 1980’s, where it became a style of the grunge and metal movements. In the late 90’s, the brand saw a drastic decline in sales and were nearing bankruptcy. But in 2003, fashion designers began customising the boots and putting them on the runway, bringing about a resurgence of the brand. In 2007 the original Northamptonshire factory reopened and the brand was back on its feet, introducing new styles and patterns.

Growth & Performance Worldwide sales of Dr. Martens grew strongly in the early 2010’s. Over 100 million pairs of Dr. Martens have been sold between 1960 and 2010, and in 2010 the brand offered 250 different models of shoes.

Between 2009 and 2011, they opened 14 retail stores in the UK, US, and Hong Kong. In 2011, the brand even launched a line of clothing.

In 2013, the company was acquired by European private equity group Permira for £300 million.

Following this acquisition, sales performance increased strongly. As of December 2013, global revenue was up 20% versus the prior year. UK retail sales were up 65%, and ecommerce sales were up 36%. As of March 2015, annual sales had increased 13%.

The US is the company’s largest market, making up 40% of group revenue. The company anticipates a continued growth in sales for the next year.

Our Concept Dr. Martens’ introduction of clothing in 2011 could have taken off, but the range was only lasted a year. The clothing was a range of essential chambray tunics and plaid flannel shirts, items that felt more Uniqlo than Dr. Martens. They didn’t represent the brand’s customer and spirit of rebellion. Currently, the brand sells a few t-shirts here and there, with some and essential tees and some with the brand logo.

We want to introduce a collection of shirts and hoodies to Dr. Martens for Fall 2017 that fit the customer’s lifestyle, so they can throw on a hoodie with jeans and their favorite Dr. Martens boot and feel great. Our tops will come in a variety of cuts and style, such as bomber jackets and boxy tees, and feature embroideries to give it a heritage and bespoke feel, just as how the brand’s original punk subculture customer would customize their own clothing.

The Dr. Martens customer is individualistic, rebellious, and unique. They are quality oriented and appreciate an iconic brand that reflects a certain lifestyle and heritage. The brand has a broad range of customers, varying from young trend followers to lifelong devotees. In either case, their customers are creative, stylish, and love the brand.

Many of their customers tend to be city dwellers, and like the rest of their wardrobe to be quality crafted. The Dr Martens customer is driven by quality and longevity of the product, not fast fashion trends. They buy the shoes as a staple item and run them into the ground; Dr Martens even have shoes that come with a lifetime guarantee.

To emphasize the quality of their products and the nostalgia that comes with it, the brand launched a campaign in 2011 titled “First & Forever.� The campaign focused on the memory of your first pair of Dr. Martens, and invited customers to share their stories on social media.

Their customers see their Docs as memories, and know they can rely on the brand.

the customer

the devotee Name: Julian Age: 34 Location: Shoreditch, London Occupation: Director of sales & marketing at independent record label Income: $85,000 Likes craft beer, has a pet bull dog named Rufus, plays guitar, and publishes playlists on record label’s social media Favorite pair: his first pair of black 1460’s he bought when he was 17 Favorite band: The Kinks Likes to wear: all black, skinny jeans rolled up, hoodies underneath a denim jacket.

Hides his balding spot underneath his trusty black beanie.

Julian loves Docs because: they’re reliable, no matter what his day faces.

Name: Astrid Age: 22 Location: West Village, New York Occupation: Studies culture + media & printmaking at Eugene Lang; works part time at local bookstore to pay for those Docs Income: $12,000 Likes iced matchas, shows people photos of her cat back home, prints her own tees, and likes to read Raymond Carver & Kurt Vonnegut Favorite pair: her limited edition floral 1460’s from the Liberty of London collection Favorite band: Fleetwood Mac Likes to wear: sun dresses, mom jeans with a t-shirt, an overstuffed backpack, noisecancelling headphones that she’s never seen without Astrid loves Docs because: they match with everything & handle all of New York’s weather

the convert

Graphics

Punk

Layering

Embroidery & customization

trends

Asos

UO

Adidas

To p s h o p / To p m a n

The core competition we see for this Dr Martens FW17 collection are Urban Outfitters, Adidas, ASOS, and Topshop & Topman. Each of these companies are constantly ahead of trends and also have loyal followings.

color strategy

12-2904 TPG Primrose Pink

18-1662 TCX Flame Scarlet

19-1863 TPX Scooter

12-0642 TCX Aurora

15-1157 TCX Flame Orange

16-1164 TPG Orange Pepper

19-4045 TCX Lapis Blue

18-0317 TCX Bronze Green

fabrics

Jersey knit 60% polyester, 40%cotton

tech pa c ks

line list

Crew neck tee #2213 Cost: $13.65 Retail: $39 White S-M-L-XL

V-neck tee #2214 Cost: $11.90 Retail: $34 White S-M-L-XL

Pullover #2217 Cost: $29.75 Retail: $90 White S-M-L-XL

Hoodie #2218 Cost: $22.75 Retail: $65 Grey S-M-L-XL

Long sleeve tee #2215 Cost: $15.75 Retail: $45 Black S-M-L-XL

Hoodie with zipper #2219 Cost: $27.65 Retail: $79 Black S-M-L-XL

Boxy tee #2216 Cost: $15.05 Retail: $43 White S-M-L-XL

Bomber jacket #2220 Cost: $33.25 Retail: $95 Black S-M-L-XL

Long line tee #2217 Cost: $15.75 Retail: $45 Black S-M-L-XL

Hoodie with zipper detail #2221 Cost: $31.50 Retail: $89 S-M-L-XL Grey

unit breakdown

Unit Breakdown Style #

Description

#2213 #2214 #2215 #2216 #2217 #2218 #2219 #2220 #2221 #2222

crew neck tee v neck tee long sleeve tee boxy tee long line tee sweater hoodie hoodie zip up bomber sweater hoodie side zippers

% to total Total Units 10% 7% 15% 7% 5% 15% 15% 10% 10% 6%

35000 24500 52500 24500 17500 52500 52500 35000 35000 21000

100%

350000

Average Monthly 2917 2042 4375 2042 1458 4375 4375 2917 2917 1750

Retail per unit $ 39.00 $ 34.00 $ 45.00 $ 43.00 $ 45.00 $ 85.00 $ 65.00 $ 79.00 $ 95.00 $ 90.00

Total Retail

Cost per unit

Total Cost

$ 113,750.00 $ 69,416.67 $ 196,875.00 $ 87,791.67 $ 65,625.00 $ 371,875.00 $ 284,375.00 $ 230,416.67 $ 277,083.33 $ 157,500.00

$ 13.65 $ 11.90 $ 15.75 $ 15.05 $ 15.75 $ 29.75 $ 22.75 $ 27.65 $ 33.25 $ 31.50

$ 39,813 $ 24,296 $ 68,906 $ 30,727 $ 22,969 $ 130,156 $ 99,531 $ 80,646 $ 96,979 $ 55,125

Tot Margin Markup % $ $ 73,938 65% $ 45,121 65% $ 127,969 65% $ 57,065 65% $ 42,656 65% $ 241,719 65% $ 184,844 65% $ 149,771 65% $ 180,104 65% $ 102,375 65%

$ 1,854,708.33 $ 217.00 $ 649,147.92 $ 1,205,560

65%

manufacturer & TNA Citta Enterprises

Location: Shen Zen, China

We chose this factory because it produces quality products at a low cost, and they treat their employees fairly.

Contact: Citta Enterprises Co., LTD No.39, LongFeng Rd XinSheng Village, LongGang District ShenZhen, China TEL: +86-0755-84889188 FAX: +86-0755-84885855 anita@citta.com.tw

STYLE

TIME & ACTION CALENDAR

2213

SEASON: fall/winter VENDOR: dr martens COUNTRY OF ORIGIN:

crew neck tshirt

ACCOUNT MANAGER:

Andrea Di Lello

ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT IST FIT SAMPLE COMMENTS DYE 2ND FIT SAMPLE SUBMIT 2ND FIT SAMPLE COMMENTS DUE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE IN DC (20TH OF THE MONTH)

22-Dec 22-Dec 22-Dec 17-Jan 28-Dec 9-Jan 15-Jan 25-Jan 28-Jan 15-Feb 18-Feb 20-Feb 21-Feb 20-Mar 1-May 20-Apr 10-May 13-May 18-May 15-Jun 25-Jul

china

crew neck tee ESTIMATE COST CALCULATORS

Season:

2213 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.38

Store Fee:

6%

F/C

H/C

$10.18

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.38

$13.04

6%

$13.65

$39.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2213

Description:

Season: Spring

Crew neck t shirt

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $39 Price

4$

Amount

6$

lining Interfacing Trimming

quantity

embroidery 4

price

$0.5

amount

$1.5

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$1 $0.2 $0.28 $0.3 $0.3

total cost $10.18 mark up $65 wholesale cost $39

Allowance: 1/8" Colors: white

IMU

65.0%

crew neck tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2213

BILL OF MATERIALS Item

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Crew neck tee with embroidery

Size

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Wash/Finish:

Color

Size Qty

Usage / Placement

Black

N/A

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

red & green

front right, .5" above hem

Soft finish

Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack

2

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags

1st Delivery: Proj Qty: Target Price:

July 25 35,000

Comments:

Date Created: Date Revised:

$39 Main Label Care Label Content Label UPC Ticket Other

Dr Martens printed fabric care label printed fabric content label yes N/A

crew neck tee ADVISORY SPEC Style: 2213

Description:

Crew neck tee with embroidery

Grade Chart: Spec #: Sample Size: M Comments

S

M

30"

32" 29.5" 19.75" 19.75" 20.75" 21.75" 4" 9.5"

L

XL

Grade rule

Code

Front length Center front length

27.5"

Side length

18.75"

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm

3"

Curve armhole

8.5"

Original Samples

Body fabric Jet black 19-0303 TCX

36"

2"

33.5"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

5"

10"

1"

10.5"

11.5"

1"

Date Created: Date Revised: Description:

Objective:

34" 31.5"

4/5/05

v neck tee ESTIMATE COST CALCULATORS

Season:

2214 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.38

Store Fee:

6%

F/C

H/C

$8.84

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.38

$11.37

6%

$11.90

$34.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2214

Description:

Season: Spring

V neck t shirt

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $34 Price

4$

Amount

6$

lining Interfacing Trimming

quantity

embroidery 4

price

$0.25

amount

$1.0

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$0.46 $0.2 $0.28 $0.1 $0.3

total cost $8.84 mark up %65 wholesale cost $34

Allowance: 1/8" Colors: white

IMU

65.0%

v neck tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2214

BILL OF MATERIALS Item

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Short sleeve v neck tee with embroidery

Size

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Wash/Finish:

Size Qty

Usage / Placement

white

N/A front right sleeve, .25" above hem

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Scale Reg: 2-4-4-2 = 12pc prepack

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags

Comments:

Color

misc

Soft finish

Range: s-m-l-xl

1st Delivery: Proj Qty: Target Price:

Date Created: Date Revised:

2

July 25 24,500 $34 Main Label Care Label Content Label UPC Ticket Other

Dr Martens printed fabric care label printed fabric content label yes N/A

v neck tee ADVISORY SPEC Style: 1521

Description:

Short sleeve v neck tee with embroidery

Grade Chart: Spec #: Sample Size: M S

M

30"

32" 29.5" 19.75" 19.75" 20.75" 21.75" 8" 9.5" 4"

L

XL

Grade rule

Comments Front length Center front length

27.5"

Side length

18.75"

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm Curve armhole Neck drop

Original Samples

7" 8.5" 3.5"

Description: Objective:

White FFFFFF

34"

36"

2"

31.5"

33.5"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

9"

10"

1"

10.5"

11.5"

1"

Date Created:

4.25"

4.5"

1"

Date Revised:

4/5/05

long sleeve tee ESTIMATE COST CALCULATORS

Season:

2215 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.38

Store Fee:

6%

F/C

H/C

$11.79

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.38

$15.04

6%

$15.75

$45.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2215

Description:

Season: Spring

Long sleeve t shirt

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $45 Price

4$

Amount

6$

lining Interfacing Trimming

quantity

embroidery 2

price

$1,5

amount

$3.0

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$1.41 $0.2 $0.28 $0.1 $0.3

total cost $11.79 mark up %65 wholesale cost $45

Allowance: 1/8" Colors: black

IMU

65.0%

long sleeve tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2215

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Long sleeve crew neck tee with embroidery

Wash/Finish:

Soft finish

Size

Range: s-m-l-xl

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags

1st Delivery: Proj Qty: Target Price:

July 25 52,500 $45

Color

Size Qty

Usage / Placement

Black

N/A front left sleeve .5" above hem

MISC zipper

Embroidery N/A

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Scale Reg: 2-4-4-2 = 12pc prepack

Comments:

Date Created: Date Revised:

red & green

2

Main Label Care Label

Dr Martens printed fabric care label

Content Label printed fabric content label UPC Ticket yes Other N/A

long sleeve tee

ADVISORY SPEC

Date Created: Date Revised:

Style: 1521

Description:

Long sleeve crew neck tee with embroidery

Grade Chart: Spec #: Sample Size: M S Comments

M

L

XL

Code

Front length

30"

Center front length

27.5"

Side length

18.75"

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm

20.75"

Curve armhole

8.5"

cuff length

2"

Original Samples

Body fabric Jet black 19-0303 TCX

34"

Grade ru

XXLT

54-56

58

50-52

36"

2"

31.5"

33.5"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

22.75"

23.75"

1"

10.5"

11.5"

1"

2"

2"

.5"

Date Created: Date Revised: Description:

Objective:

32" 29.5" 19.75" 19.75" 20.75" 21.75" 21.75" 9.5" 2"

Grade rule

embroidery

4/5/05

boxy tee ESTIMATE COST CALCULATORS

Season:

2216 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.38

Store Fee:

6%

F/C

H/C

$11.26

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.38

$14.37

6%

$15.05

$43.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2216

Description:

Season: Spring

boxy t shirt

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $43 Price

4$

Amount

6$

lining Interfacing Trimming

quantity

embroidery 1

price

$3

amount

$3.0

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$0.88 $0.2 $0.28 $0.1 $0.3

total cost $11.26 mark up %65 wholesale cost $43

Allowance: 1/8" Colors: white

IMU

65.0%

boxy tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

BILL OF MATERIALS

#2216

Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Boxy short sleeve crew neck tee with embroidery

Wash/Finish:

Soft finish

Size

Color

Size Qty

Usage / Placement

Black

N/A

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack

red & green

front right, .25" below collar

2

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags

1st Delivery: Proj Qty: Target Price:

July 25

Comments:

Date Created: Date Revised:

24,500

$43 Main Label Care Label

Dr Martens printed fabric care label

Content Label printed fabric content label UPC Ticket yes Other N/A

boxy tee ADVISORY SPEC Style: 1521

Description:

Boxy short sleeve crew neck tee with embroidery

Grade Chart: Spec #: Sample Size: M S

M

L

XL

Grade rule

Front length

32"

38"

2"

30"

34" 32" 19.75" 19.75" 20.75" 22" 8" 9.5"

36"

Center front length

34"

36"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

23"

24"

1"

9"

10"

1"

10.5"

11.5"

1"

Comments

Code

Side length

18.75"

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

21"

Sleeve length underarm Curve armhole

7"

Original Samples

8.5"

Description: Objective:

White FFFFFF

Date Created: Date Revised:

4/5/05

long line tee ESTIMATE COST CALCULATORS

Season:

2217 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.38

Store Fee:

6%

F/C

H/C

$11.79

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.38

$15.04

6%

$15.75

$45.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2217

Description:

Season: Spring

Long line t shirt

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $45 Price

4$

Amount

6$

lining Interfacing Trimming

quantity

embroidery 1

price

$3

amount

$3.0

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$1.41 $0.2 $0.28 $0.1 $0.3

total cost $11.79 mark up %65 wholesale cost $45

Allowance: 1/8" Colors: black

IMU

65.0%

long line tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

2217

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons

PM:

Amira Hatlani & Andrea Di Lello

Description:

long line tee with embroidery

Wash/Finish:

Soft finish

Size

Color

Size Qty

Usage / Placement

White

N/A front right, 2" below neckband and 1" from right side seam

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack

misc

2

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags

1st Delivery: Proj Qty: Target Price:

July 25 17,500 $45

Comments:

Date Created: Date Revised:

Main Label Care Label Content Label UPC Ticket Other

Dr Martens printed fabric care label printed fabric content label yes N/A

long line tee ADVISORY SPEC Style: 1521

Description:

long line tee with embroidery

Grade Chart: Spec #: Sample Size: M S

M

L

XL

Grade rule

Front length

32"

38"

2"

30"

34" 32" 19.75" 19.75" 19.5" 22" 7" 9.5"

36"

Center front length

34"

36"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

20"

20.75"

.5"

23"

24"

1"

8"

9"

1"

10.5"

11.5"

1"

Comments

Code

Side length

18.75"

Across chest

17.75"

Across shoulder

19"

Bottom opening

21"

Sleeve length underarm

6"

Original Samples

Curve armhole

8.5" Description:

Objective:

White FFFFFF

Date Created: Date Revised:

4/5/05

jumper ESTIMATE COST CALCULATORS

Season:

2218 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.63

Store Fee:

6%

F/C

H/C

$22.35

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.63

$28.41

6%

$29.75

$85.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2218

Description:

Season: Spring

pullover

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $90 Price

9$

Amount

$13.5

lining Interfacing Trimming

quantity

embroidery 1

price

$4

amount

$4.0

labels, poly bags, hangtags, hangers, size tickets

0.5$

Labor cutting sewing grading marking

$1.41 $0.7 $0.28 $0.46 $0.3

total cost $22.35 mark up %65 wholesale cost $90

Allowance: 1/8" Colors: white

IMU

65.0%

jumper DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

2218

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Pullover with embroidery

Wash/Finish:

Soft finish

Size

Range: s-m-l-xl

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags with right sleeve folded on top

Comments:

Color

Size Qty

Usage / Placement

Black

N/A

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Scale Reg: 2-4-4-2 = 12pc prepack

1st Delivery: Proj Qty: Target Price:

Date Created: Date Revised:

red & green

front right sleeve, .5" above cuffs

2

July 25 52,500 $90 Main Label

Dr Martens

Care Label

printed fabric care label

Content Label printed fabric content label UPC Ticket yes Other N/A

jumper ADVISORY SPEC

Date Created: Date Revised:

Style: 1521

Description:

Long sleeve crew neck tee with embroidery

Grade Chart: Spec #: Sample Size: M S Comments Front length

30"

Center front length

27.5"

Side length

18.75"

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm Curve armhole

M

L

XL

Code

Original Samples

cuff length

20.75" 8.5" 2"

Description: Objective:

White FFFFFF

32" 29.5" 19.75" 19.75" 20.75" 21.75" 21.75" 9.5" 2"

34"

Grade rule

Grade ru

XXLT

54-56

58

50-52

36"

2"

31.5"

33.5"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

22.75"

23.75"

1"

10.5"

11.5"

1"

2"

2"

.5"

Date Created: Date Revised:

4/5/05

hoodie ESTIMATE COST CALCULATORS

Season:

2219 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.63

Store Fee:

6%

F/C

H/C

$16.98

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.63

$21.73

6%

$22.75

$65.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2218

Description:

Season: Spring

hoodie

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $65 Price

4.25$

Amount

$8.5

lining Interfacing Trimming

quantity

embroidery 1

price

$4

amount

$4.0

labels, poly bags, hangtags, hangers, size tickets

1.33$

Labor cutting sewing grading marking

$1.41 $0.7 $0.28 $0.46 $0.3

total cost $16.98 mark up %65 wholesale cost $65

Allowance: 1/8" Colors: gray

IMU

65.0%

hoodie DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

2219

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons PM:

Amira Hatlani & Andrea Di Lello

Description:

Hoodie with embroidery

Wash/Finish:

Soft finish

Size

Range: s-m-l-xl

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags with right sleeve folded on front

1st Delivery: Proj Qty: Target Price:

July 25 52,500 $65

Color

Size Qty

Usage / Placement

grey

N/A

MISC zipper

Embroidery

collar

1x1 rib

dtn

neckband

hem

2" hem

dtm

front and back

Scale Reg: 2-4-4-2 = 12pc prepack

Comments:

Date Created: Date Revised:

red & green

front pocket center

2

Main Label Care Label Content Label UPC Ticket Other

Dr Martens printed fabric care label printed fabric content label yes N/A

hoodie ADVISORY SPEC Style: 1521

Description:

Hoodie with embroidery

Grade Chart: Spec #: Sample Size: M S

M

L

XL

Grade rule

Front length

32"

38"

2"

30"

34"

36"

2"

Side length

20"

34" 32" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"

36"

Center front length

24"

26"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

23"

24"

1"

10.5"

11.5"

1"

Comments

Across chest

Code

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm

21"

Curve armhole

8.5"

cuff length

2"

hoodie center front length

10"

hoodie back length

20"

Titanium grey 17-4014 TPX

2"

2"

.5"

14"

16"

2"

22"

23"

1"

zip-down hoodie ESTIMATE COST CALCULATORS

Season:

2220 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.63

Store Fee:

6%

F/C

H/C

$20.74

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.63

$26.41

6%

$27.65

$79.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2219

Description:

Season: Spring

Zip up hoodie

Size range: s-m-l-xl Material self

Yards

1.5

Selling price: $79 Price

4.25$

Amount

$8.5

lining Interfacing Trimming

quantity

embroidery 1

price

$4.76

amount

$4.76

labels, poly bags, hangtags, hangers, size tickets

1.33$

Labor cutting sewing grading marking

$2.41 $0.7 $1.6 $0.74 $0.7

total cost $20.74 mark up %65 wholesale cost $79

Allowance: 1/8" Colors: black

IMU

65.0%

zip-down hoodie DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

2220

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons

PM:

Amira Hatlani & Andrea Di Lello

Description:

Zip up hoodie with embroidery

Wash/Finish:

Soft finish

Size

Range: s-m-l-xl

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags, right sleeve folded over

Comments:

Color

Size Qty

Usage / Placement

black

N/A

MISC zipper

Embroidery ykk

collar

hoodie

hem

2" hem

Scale Reg: 2-4-4-2 = 12pc prepack

1st Delivery: Proj Qty: Target Price:

Date Created: Date Revised:

red & green dtm

dtm

front right, 1" to left of right side seam and 4" below collar seam

front and back 2

July 25 35,000 $79 Main Label Dr Martens Care Label printed fabric care label Content Label printed fabric content label UPC Ticket yes Other N/A

zip-down hoodie ADVISORY SPEC Style: 2220

Description:

Zip up hoodie with embroidery

Grade Chart: Spec #: Sample Size: M S

M

L

XL

Grade rule

Front length

32"

38"

2"

30"

34"

36"

2"

Side length

20"

34" 32" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"

36"

Center front length

24"

26"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

23"

24"

1"

10.5"

11.5"

1"

Comments

Code

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm

21"

Curve armhole

8.5"

cuff length

2"

hoodie center front length

10"

hoodie back length

20"

Original Samples

Body fabric Jet black 19-0303 TCX

2"

.5"

16"

2"

22"

23"

1" Date Created: Date Revised:

Description: Objective:

2" 14"

4/5/05

bomber ESTIMATE COST CALCULATORS

Season:

2221 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.63

Store Fee:

6%

F/C

H/C

$25.04

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.63

$31.75

6%

$33.25

$95.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2220

Description:

Season: Spring

bomber

Size range: s-m-l-xl Material self

2

Yards

Selling price: $95 Price

6.75$

Amount

$13.5

lining Interfacing Trimming

quantity

embroidery 1

price

$4.76

amount

$4.76

labels, poly bags, hangtags, hangers, size tickets

1.33$

Labor cutting sewing grading marking

$2.41 $0.7 $1.6 $0.74 $0.7

total cost $25.04 mark up %65 wholesale cost $95

Allowance: 1/8" Colors: black

IMU

65.0%

bomber DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

#2221

BILL OF MATERIALS Item

Description / Details

Body Fabric 92% polyester, 8% nylon Sleeves, collar, & waistband 90% polyester, 10% nylon

Season: Fall 17

Buttons

PM:

Amira Hatlani & Andrea Di Lello

Description:

Bomber jacket with embroidery

Wash/Finish:

Satin finish

Size

Range: s-m-l-xl

Packing:

1st Delivery: Proj Qty: Target Price: Comments:

Color

Size Qty

Usage / Placement

Black Black & white stripe

N/A on front pockets left: 2" to left of front zipper right: 2" to right of front zipper

MISC

Embroidery

zipper

ykk

dtm

collar

rib knit

dtm

neckband

hem

rib knit waistband

dtm

front and back

Scale Reg: 2-4-4-2 = 12pc prepack

Fold Size:

Date Created: Date Revised:

bifold

bifold packed individually in plastic bags, right sleeve placed on top

July 25 35,000 $95 Main Label Care Label Content Label UPC Ticket Other

Dr Martens printed fabric care label printed fabric content label yes N/A

red & green

bomber ADVISORY SPEC

Date Created: Date Revised:

Style: 2221

Description:

Bomber jacket with embroidery

Grade Chart: Spec #: Sample Size: M S Comments

M

L

XL

Code

CB body length

26""

Collar height

2"

across shoulder

17.5"

across front

15"

across back

16.5"

waist- 6" from underarm

20"

bottom opening

19'

armhole

9"

sleeve length

25.5"

cuff height

2"

Original Samples

Body fabric Jet black 19-0303 TCX

3X 58

30"

32"

2"

2"

2"

.5"

19.5"

20.5"

1"

17"

18"

1"

18.5"

19.5"

1"

22"

23"

1"

19.5"

19.75"

.25"

10"

10.5"

.5"

27.5"

28.5"

1"

2"

2"

.5"

Date Created: Date Revised: Description:

Objective:

28" 2" 18.5" 16" 17.5" 21" 19.25" 9.5" 26.5" 2"

2X 54-56

4/5/05

hoodie with zipper detail ESTIMATE COST CALCULATORS

Season:

2222 China Fall/Winter

Duty %:

23.50%

Style: Country:

IFF:

$0.63

Store Fee:

6%

F/C

H/C

$23.70

0.73%

+

$0.01

Duty

IFF

ELC

Fee

GLC

Retail

23.5%

$0.63

$30.08

6%

$31.50

$90.00

310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29

Style#: 2221

Description:

Season: Spring

Hoodie with zippers

Size range: s-m-l-xl Material self

2

Yards

Selling price: $89 Price

6.75$

Amount

$13.5

lining Interfacing Trimming

quantity

embroidery 1 zippers 2

price

$4.76 1

amount

$4.76 $2

labels, poly bags, hangtags, hangers, size tickets

1.33$

Labor cutting sewing grading marking

$1.41 $0.2 $0.6 $0.4 $0.2

total cost $23.70 mark up %65 wholesale cost $89

Allowance: 1/8" gray

IMU

65.0%

hoodie with zipper detail DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:

2220

BILL OF MATERIALS Item

Description / Details

Body Fabric 60% cotton, 40% polyester

Season: Fall 17

Buttons

PM:

Amira Hatlani & Andrea Di Lello

Description:

Zip up hoodie with embroidery

Wash/Finish:

Soft finish

Size

Range: s-m-l-xl

Fold Size:

bifold

Packing:

bifold packed individually in plastic bags, right sleeve folded over

Comments:

Color

Size Qty

Usage / Placement

black

N/A

MISC zipper

Embroidery ykk

collar

hoodie

hem

2" hem

Scale Reg: 2-4-4-2 = 12pc prepack

1st Delivery: Proj Qty: Target Price:

Date Created: Date Revised:

red & green dtm

dtm

front right, 1" to left of right side seam and 4" below collar seam

front and back 2

July 25 35,000 $79 Main Label Dr Martens Care Label printed fabric care label Content Label printed fabric content label UPC Ticket yes Other N/A

hoodie with zipper detail ADVISORY SPEC Style: 2222

Description:

long sleeve hoodie with side zippers

Grade Chart: Spec #: Sample Size: M S

M

L

XL

Grade rule

Front length

28"

34"

2"

26"

30"

32"

2"

Side length

20"

30" 28" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"

32"

Center front length

24"

26"

2"

21.75"

23.75"

2"

21.75"

23.75"

2"

22.75"

24.75"

1"

23"

24"

1"

10.5"

11.5"

1"

Comments

Code

Across chest

17.75"

Across shoulder

18.75"

Bottom opening

19.75"

Sleeve length underarm

21"

Curve armhole

8.5"

cuff length

2"

hoodie center front length

10"

hoodie back length

20"

Titanium grey 17-4014 TPX

2"

2"

.5"

14"

16"

2"

22"

23"

1"

embroidery

branding + advertising

web landing page

window display

print ad

social media

launch event Location: Dr Martens New York 148 Spring St, 10012

Who’s invited: loyal customers & press

Free pair of laces with each purchase; bounce back for 20% off your next clothing purchase Budget: $10,000

t h at's i t!