Capsule collection fw17 AMIRA HATLANI & ANDREA DI LELLO FASM310: 02 PROFESSOR LEVY 29 MAY 2017
brand a n a ly s i s
History The iconic Dr. Martens boot began in 1901 with the Griggs family. They were the heart of the English shoe industry, known for making sturdy & durable work boots in the small town of Wollaston, Northamptonshire, in the English Midlands. Then, in 1945 in post-war Munich, soldier Dr. Klaus Maertens developed a unique air-cushioned sole to help himself recover from a broken foot. The sole was unique from the traditional hardleather sole and far more comfortable. Dr. Maertens began advertising the shoe overseas, when in 1960 the Griggs family saw an ad and wanted in. They made a few changes, added a distinct yellow welt stitch, a unique sole pattern, and branded the shoes as “Airwair.” The boots came complete with a black and yellow heel loop with the slogan “With bouncing soles.” Andand on April 1st 1960, the iconic Dr. Martens eight-holed 1460 boot had arrived.
An Icon is Born Soon, the 1460 boot became an icon of fashion and represented a time of rebellion and self-expresion. The shoe was originally worn by postmen and factory workers, but suddenly, without any intent, the boots were picked up by early multi-cultural, ska-loving skinheads who revolutionized British working class style.
Pete Townshend of The Who was the first high-profile person to wear the shoe, altering the brand’s history and transforming it from a work boot to a subculture essential. By the end of the 1970s, the boot became a symbol of sef-expression and was at the heart of British youth culture.
The boot didn’t really take off in the US until the 1980’s, where it became a style of the grunge and metal movements. In the late 90’s, the brand saw a drastic decline in sales and were nearing bankruptcy. But in 2003, fashion designers began customising the boots and putting them on the runway, bringing about a resurgence of the brand. In 2007 the original Northamptonshire factory reopened and the brand was back on its feet, introducing new styles and patterns.
Growth & Performance Worldwide sales of Dr. Martens grew strongly in the early 2010’s. Over 100 million pairs of Dr. Martens have been sold between 1960 and 2010, and in 2010 the brand offered 250 different models of shoes. Between 2009 and 2011, they opened 14 retail stores in the UK, US, and Hong Kong. In 2011, the brand even launched a line of clothing. In 2013, the company was acquired by European private equity group Permira for £300 million. Following this acquisition, sales performance increased strongly. As of December 2013, global revenue was up 20% versus the prior year. UK retail sales were up 65%, and ecommerce sales were up 36%. As of March 2015, annual sales had increased 13%. The US is the company’s largest market, making up 40% of group revenue. The company anticipates a continued growth in sales for the next year.
Our Concept Dr. Martens’ introduction of clothing in 2011 could have taken off, but the range was only lasted a year. The clothing was a range of essential chambray tunics and plaid flannel shirts, items that felt more Uniqlo than Dr. Martens. They didn’t represent the brand’s customer and spirit of rebellion. Currently, the brand sells a few t-shirts here and there, with some and essential tees and some with the brand logo.
We want to introduce a collection of shirts and hoodies to Dr. Martens for Fall 2017 that fit the customer’s lifestyle, so they can throw on a hoodie with jeans and their favorite Dr. Martens boot and feel great. Our tops will come in a variety of cuts and style, such as bomber jackets and boxy tees, and feature embroideries to give it a heritage and bespoke feel, just as how the brand’s original punk subculture customer would customize their own clothing.
The Dr. Martens customer is individualistic, rebellious, and unique. They are quality oriented and appreciate an iconic brand that reflects a certain lifestyle and heritage. The brand has a broad range of customers, varying from young trend followers to lifelong devotees. In either case, their customers are creative, stylish, and love the brand.
Many of their customers tend to be city dwellers, and like the rest of their wardrobe to be quality crafted. The Dr Martens customer is driven by quality and longevity of the product, not fast fashion trends. They buy the shoes as a staple item and run them into the ground; Dr Martens even have shoes that come with a lifetime guarantee. To emphasize the quality of their products and the nostalgia that comes with it, the brand launched a campaign in 2011 titled “First & Forever.� The campaign focused on the memory of your first pair of Dr. Martens, and invited customers to share their stories on social media. Their customers see their Docs as memories, and know they can rely on the brand.
the customer
the devotee Name: Julian Age: 34 Location: Shoreditch, London Occupation: Director of sales & marketing at independent record label Income: $85,000 Likes craft beer, has a pet bull dog named Rufus, plays guitar, and publishes playlists on record label’s social media Favorite pair: his first pair of black 1460’s he bought when he was 17 Favorite band: The Kinks Likes to wear: all black, skinny jeans rolled up, hoodies underneath a denim jacket. Hides his balding spot underneath his trusty black beanie. Julian loves Docs because: they’re reliable, no matter what his day faces.
Name: Astrid Age: 22 Location: West Village, New York Occupation: Studies culture + media & printmaking at Eugene Lang; works part time at local bookstore to pay for those Docs Income: $12,000 Likes iced matchas, shows people photos of her cat back home, prints her own tees, and likes to read Raymond Carver & Kurt Vonnegut Favorite pair: her limited edition floral 1460’s from the Liberty of London collection Favorite band: Fleetwood Mac Likes to wear: sun dresses, mom jeans with a t-shirt, an overstuffed backpack, noisecancelling headphones that she’s never seen without Astrid loves Docs because: they match with everything & handle all of New York’s weather
the convert
Graphics
Punk
Layering
Embroidery & customization
trends
Asos
UO
Adidas
To p s h o p / To p m a n
The core competition we see for this Dr Martens FW17 collection are Urban Outfitters, Adidas, ASOS, and Topshop & Topman. Each of these companies are constantly ahead of trends and also have loyal followings.
color strategy
12-2904 TPG Primrose Pink
18-1662 TCX Flame Scarlet
19-1863 TPX Scooter
12-0642 TCX Aurora
15-1157 TCX Flame Orange
16-1164 TPG Orange Pepper
19-4045 TCX Lapis Blue
18-0317 TCX Bronze Green
fabrics
Jersey knit 60% polyester, 40%cotton
tech pa c ks
line list
Crew neck tee #2213 Cost: $13.65 Retail: $39 White S-M-L-XL
V-neck tee #2214 Cost: $11.90 Retail: $34 White S-M-L-XL
Pullover #2217 Cost: $29.75 Retail: $90 White S-M-L-XL
Hoodie #2218 Cost: $22.75 Retail: $65 Grey S-M-L-XL
Long sleeve tee #2215 Cost: $15.75 Retail: $45 Black S-M-L-XL
Hoodie with zipper #2219 Cost: $27.65 Retail: $79 Black S-M-L-XL
Boxy tee #2216 Cost: $15.05 Retail: $43 White S-M-L-XL
Bomber jacket #2220 Cost: $33.25 Retail: $95 Black S-M-L-XL
Long line tee #2217 Cost: $15.75 Retail: $45 Black S-M-L-XL
Hoodie with zipper detail #2221 Cost: $31.50 Retail: $89 S-M-L-XL Grey
unit breakdown
Unit Breakdown Style #
Description
#2213 #2214 #2215 #2216 #2217 #2218 #2219 #2220 #2221 #2222
crew neck tee v neck tee long sleeve tee boxy tee long line tee sweater hoodie hoodie zip up bomber sweater hoodie side zippers
% to total Total Units 10% 7% 15% 7% 5% 15% 15% 10% 10% 6%
35000 24500 52500 24500 17500 52500 52500 35000 35000 21000
100%
350000
Average Monthly 2917 2042 4375 2042 1458 4375 4375 2917 2917 1750
Retail per unit $ 39.00 $ 34.00 $ 45.00 $ 43.00 $ 45.00 $ 85.00 $ 65.00 $ 79.00 $ 95.00 $ 90.00
Total Retail
Cost per unit
Total Cost
$ 113,750.00 $ 69,416.67 $ 196,875.00 $ 87,791.67 $ 65,625.00 $ 371,875.00 $ 284,375.00 $ 230,416.67 $ 277,083.33 $ 157,500.00
$ 13.65 $ 11.90 $ 15.75 $ 15.05 $ 15.75 $ 29.75 $ 22.75 $ 27.65 $ 33.25 $ 31.50
$ 39,813 $ 24,296 $ 68,906 $ 30,727 $ 22,969 $ 130,156 $ 99,531 $ 80,646 $ 96,979 $ 55,125
Tot Margin Markup % $ $ 73,938 65% $ 45,121 65% $ 127,969 65% $ 57,065 65% $ 42,656 65% $ 241,719 65% $ 184,844 65% $ 149,771 65% $ 180,104 65% $ 102,375 65%
$ 1,854,708.33 $ 217.00 $ 649,147.92 $ 1,205,560
65%
manufacturer & TNA Citta Enterprises
Location: Shen Zen, China
We chose this factory because it produces quality products at a low cost, and they treat their employees fairly.
Contact: Citta Enterprises Co., LTD No.39, LongFeng Rd XinSheng Village, LongGang District ShenZhen, China TEL: +86-0755-84889188 FAX: +86-0755-84885855 anita@citta.com.tw
STYLE
TIME & ACTION CALENDAR
2213
SEASON: fall/winter VENDOR: dr martens COUNTRY OF ORIGIN:
crew neck tshirt
ACCOUNT MANAGER:
Andrea Di Lello
ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT IST FIT SAMPLE COMMENTS DYE 2ND FIT SAMPLE SUBMIT 2ND FIT SAMPLE COMMENTS DUE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE IN DC (20TH OF THE MONTH)
22-Dec 22-Dec 22-Dec 17-Jan 28-Dec 9-Jan 15-Jan 25-Jan 28-Jan 15-Feb 18-Feb 20-Feb 21-Feb 20-Mar 1-May 20-Apr 10-May 13-May 18-May 15-Jun 25-Jul
china
crew neck tee ESTIMATE COST CALCULATORS
Season:
2213 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.38
Store Fee:
6%
F/C
H/C
$10.18
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.38
$13.04
6%
$13.65
$39.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2213
Description:
Season: Spring
Crew neck t shirt
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $39 Price
4$
Amount
6$
lining Interfacing Trimming
quantity
embroidery 4
price
$0.5
amount
$1.5
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$1 $0.2 $0.28 $0.3 $0.3
total cost $10.18 mark up $65 wholesale cost $39
Allowance: 1/8" Colors: white
IMU
65.0%
crew neck tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2213
BILL OF MATERIALS Item
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Crew neck tee with embroidery
Size
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Wash/Finish:
Color
Size Qty
Usage / Placement
Black
N/A
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
red & green
front right, .5" above hem
Soft finish
Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack
2
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags
1st Delivery: Proj Qty: Target Price:
July 25 35,000
Comments:
Date Created: Date Revised:
$39 Main Label Care Label Content Label UPC Ticket Other
Dr Martens printed fabric care label printed fabric content label yes N/A
crew neck tee ADVISORY SPEC Style: 2213
Description:
Crew neck tee with embroidery
Grade Chart: Spec #: Sample Size: M Comments
S
M
30"
32" 29.5" 19.75" 19.75" 20.75" 21.75" 4" 9.5"
L
XL
Grade rule
Code
Front length Center front length
27.5"
Side length
18.75"
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm
3"
Curve armhole
8.5"
Original Samples
Body fabric Jet black 19-0303 TCX
36"
2"
33.5"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
5"
10"
1"
10.5"
11.5"
1"
Date Created: Date Revised: Description:
Objective:
34" 31.5"
4/5/05
v neck tee ESTIMATE COST CALCULATORS
Season:
2214 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.38
Store Fee:
6%
F/C
H/C
$8.84
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.38
$11.37
6%
$11.90
$34.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2214
Description:
Season: Spring
V neck t shirt
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $34 Price
4$
Amount
6$
lining Interfacing Trimming
quantity
embroidery 4
price
$0.25
amount
$1.0
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$0.46 $0.2 $0.28 $0.1 $0.3
total cost $8.84 mark up %65 wholesale cost $34
Allowance: 1/8" Colors: white
IMU
65.0%
v neck tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2214
BILL OF MATERIALS Item
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Short sleeve v neck tee with embroidery
Size
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Wash/Finish:
Size Qty
Usage / Placement
white
N/A front right sleeve, .25" above hem
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Scale Reg: 2-4-4-2 = 12pc prepack
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags
Comments:
Color
misc
Soft finish
Range: s-m-l-xl
1st Delivery: Proj Qty: Target Price:
Date Created: Date Revised:
2
July 25 24,500 $34 Main Label Care Label Content Label UPC Ticket Other
Dr Martens printed fabric care label printed fabric content label yes N/A
v neck tee ADVISORY SPEC Style: 1521
Description:
Short sleeve v neck tee with embroidery
Grade Chart: Spec #: Sample Size: M S
M
30"
32" 29.5" 19.75" 19.75" 20.75" 21.75" 8" 9.5" 4"
L
XL
Grade rule
Comments Front length Center front length
27.5"
Side length
18.75"
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm Curve armhole Neck drop
Original Samples
7" 8.5" 3.5"
Description: Objective:
White FFFFFF
34"
36"
2"
31.5"
33.5"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
9"
10"
1"
10.5"
11.5"
1"
Date Created:
4.25"
4.5"
1"
Date Revised:
4/5/05
long sleeve tee ESTIMATE COST CALCULATORS
Season:
2215 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.38
Store Fee:
6%
F/C
H/C
$11.79
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.38
$15.04
6%
$15.75
$45.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2215
Description:
Season: Spring
Long sleeve t shirt
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $45 Price
4$
Amount
6$
lining Interfacing Trimming
quantity
embroidery 2
price
$1,5
amount
$3.0
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$1.41 $0.2 $0.28 $0.1 $0.3
total cost $11.79 mark up %65 wholesale cost $45
Allowance: 1/8" Colors: black
IMU
65.0%
long sleeve tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style: #2215
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Long sleeve crew neck tee with embroidery
Wash/Finish:
Soft finish
Size
Range: s-m-l-xl
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags
1st Delivery: Proj Qty: Target Price:
July 25 52,500 $45
Color
Size Qty
Usage / Placement
Black
N/A front left sleeve .5" above hem
MISC zipper
Embroidery N/A
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Scale Reg: 2-4-4-2 = 12pc prepack
Comments:
Date Created: Date Revised:
red & green
2
Main Label Care Label
Dr Martens printed fabric care label
Content Label printed fabric content label UPC Ticket yes Other N/A
long sleeve tee
ADVISORY SPEC
Date Created: Date Revised:
Style: 1521
Description:
Long sleeve crew neck tee with embroidery
Grade Chart: Spec #: Sample Size: M S Comments
M
L
XL
Code
Front length
30"
Center front length
27.5"
Side length
18.75"
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm
20.75"
Curve armhole
8.5"
cuff length
2"
Original Samples
Body fabric Jet black 19-0303 TCX
34"
Grade ru
XXLT
54-56
58
50-52
36"
2"
31.5"
33.5"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
22.75"
23.75"
1"
10.5"
11.5"
1"
2"
2"
.5"
Date Created: Date Revised: Description:
Objective:
32" 29.5" 19.75" 19.75" 20.75" 21.75" 21.75" 9.5" 2"
Grade rule
embroidery
4/5/05
boxy tee ESTIMATE COST CALCULATORS
Season:
2216 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.38
Store Fee:
6%
F/C
H/C
$11.26
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.38
$14.37
6%
$15.05
$43.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2216
Description:
Season: Spring
boxy t shirt
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $43 Price
4$
Amount
6$
lining Interfacing Trimming
quantity
embroidery 1
price
$3
amount
$3.0
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$0.88 $0.2 $0.28 $0.1 $0.3
total cost $11.26 mark up %65 wholesale cost $43
Allowance: 1/8" Colors: white
IMU
65.0%
boxy tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
BILL OF MATERIALS
#2216
Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Boxy short sleeve crew neck tee with embroidery
Wash/Finish:
Soft finish
Size
Color
Size Qty
Usage / Placement
Black
N/A
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack
red & green
front right, .25" below collar
2
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags
1st Delivery: Proj Qty: Target Price:
July 25
Comments:
Date Created: Date Revised:
24,500
$43 Main Label Care Label
Dr Martens printed fabric care label
Content Label printed fabric content label UPC Ticket yes Other N/A
boxy tee ADVISORY SPEC Style: 1521
Description:
Boxy short sleeve crew neck tee with embroidery
Grade Chart: Spec #: Sample Size: M S
M
L
XL
Grade rule
Front length
32"
38"
2"
30"
34" 32" 19.75" 19.75" 20.75" 22" 8" 9.5"
36"
Center front length
34"
36"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
23"
24"
1"
9"
10"
1"
10.5"
11.5"
1"
Comments
Code
Side length
18.75"
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
21"
Sleeve length underarm Curve armhole
7"
Original Samples
8.5"
Description: Objective:
White FFFFFF
Date Created: Date Revised:
4/5/05
long line tee ESTIMATE COST CALCULATORS
Season:
2217 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.38
Store Fee:
6%
F/C
H/C
$11.79
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.38
$15.04
6%
$15.75
$45.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2217
Description:
Season: Spring
Long line t shirt
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $45 Price
4$
Amount
6$
lining Interfacing Trimming
quantity
embroidery 1
price
$3
amount
$3.0
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$1.41 $0.2 $0.28 $0.1 $0.3
total cost $11.79 mark up %65 wholesale cost $45
Allowance: 1/8" Colors: black
IMU
65.0%
long line tee DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
2217
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons
PM:
Amira Hatlani & Andrea Di Lello
Description:
long line tee with embroidery
Wash/Finish:
Soft finish
Size
Color
Size Qty
Usage / Placement
White
N/A front right, 2" below neckband and 1" from right side seam
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Range: s-m-l-xl Scale Reg: 2-4-4-2 = 12pc prepack
misc
2
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags
1st Delivery: Proj Qty: Target Price:
July 25 17,500 $45
Comments:
Date Created: Date Revised:
Main Label Care Label Content Label UPC Ticket Other
Dr Martens printed fabric care label printed fabric content label yes N/A
long line tee ADVISORY SPEC Style: 1521
Description:
long line tee with embroidery
Grade Chart: Spec #: Sample Size: M S
M
L
XL
Grade rule
Front length
32"
38"
2"
30"
34" 32" 19.75" 19.75" 19.5" 22" 7" 9.5"
36"
Center front length
34"
36"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
20"
20.75"
.5"
23"
24"
1"
8"
9"
1"
10.5"
11.5"
1"
Comments
Code
Side length
18.75"
Across chest
17.75"
Across shoulder
19"
Bottom opening
21"
Sleeve length underarm
6"
Original Samples
Curve armhole
8.5" Description:
Objective:
White FFFFFF
Date Created: Date Revised:
4/5/05
jumper ESTIMATE COST CALCULATORS
Season:
2218 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.63
Store Fee:
6%
F/C
H/C
$22.35
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.63
$28.41
6%
$29.75
$85.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2218
Description:
Season: Spring
pullover
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $90 Price
9$
Amount
$13.5
lining Interfacing Trimming
quantity
embroidery 1
price
$4
amount
$4.0
labels, poly bags, hangtags, hangers, size tickets
0.5$
Labor cutting sewing grading marking
$1.41 $0.7 $0.28 $0.46 $0.3
total cost $22.35 mark up %65 wholesale cost $90
Allowance: 1/8" Colors: white
IMU
65.0%
jumper DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
2218
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Pullover with embroidery
Wash/Finish:
Soft finish
Size
Range: s-m-l-xl
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags with right sleeve folded on top
Comments:
Color
Size Qty
Usage / Placement
Black
N/A
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Scale Reg: 2-4-4-2 = 12pc prepack
1st Delivery: Proj Qty: Target Price:
Date Created: Date Revised:
red & green
front right sleeve, .5" above cuffs
2
July 25 52,500 $90 Main Label
Dr Martens
Care Label
printed fabric care label
Content Label printed fabric content label UPC Ticket yes Other N/A
jumper ADVISORY SPEC
Date Created: Date Revised:
Style: 1521
Description:
Long sleeve crew neck tee with embroidery
Grade Chart: Spec #: Sample Size: M S Comments Front length
30"
Center front length
27.5"
Side length
18.75"
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm Curve armhole
M
L
XL
Code
Original Samples
cuff length
20.75" 8.5" 2"
Description: Objective:
White FFFFFF
32" 29.5" 19.75" 19.75" 20.75" 21.75" 21.75" 9.5" 2"
34"
Grade rule
Grade ru
XXLT
54-56
58
50-52
36"
2"
31.5"
33.5"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
22.75"
23.75"
1"
10.5"
11.5"
1"
2"
2"
.5"
Date Created: Date Revised:
4/5/05
hoodie ESTIMATE COST CALCULATORS
Season:
2219 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.63
Store Fee:
6%
F/C
H/C
$16.98
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.63
$21.73
6%
$22.75
$65.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2218
Description:
Season: Spring
hoodie
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $65 Price
4.25$
Amount
$8.5
lining Interfacing Trimming
quantity
embroidery 1
price
$4
amount
$4.0
labels, poly bags, hangtags, hangers, size tickets
1.33$
Labor cutting sewing grading marking
$1.41 $0.7 $0.28 $0.46 $0.3
total cost $16.98 mark up %65 wholesale cost $65
Allowance: 1/8" Colors: gray
IMU
65.0%
hoodie DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
2219
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons PM:
Amira Hatlani & Andrea Di Lello
Description:
Hoodie with embroidery
Wash/Finish:
Soft finish
Size
Range: s-m-l-xl
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags with right sleeve folded on front
1st Delivery: Proj Qty: Target Price:
July 25 52,500 $65
Color
Size Qty
Usage / Placement
grey
N/A
MISC zipper
Embroidery
collar
1x1 rib
dtn
neckband
hem
2" hem
dtm
front and back
Scale Reg: 2-4-4-2 = 12pc prepack
Comments:
Date Created: Date Revised:
red & green
front pocket center
2
Main Label Care Label Content Label UPC Ticket Other
Dr Martens printed fabric care label printed fabric content label yes N/A
hoodie ADVISORY SPEC Style: 1521
Description:
Hoodie with embroidery
Grade Chart: Spec #: Sample Size: M S
M
L
XL
Grade rule
Front length
32"
38"
2"
30"
34"
36"
2"
Side length
20"
34" 32" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"
36"
Center front length
24"
26"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
23"
24"
1"
10.5"
11.5"
1"
Comments
Across chest
Code
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm
21"
Curve armhole
8.5"
cuff length
2"
hoodie center front length
10"
hoodie back length
20"
Titanium grey 17-4014 TPX
2"
2"
.5"
14"
16"
2"
22"
23"
1"
zip-down hoodie ESTIMATE COST CALCULATORS
Season:
2220 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.63
Store Fee:
6%
F/C
H/C
$20.74
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.63
$26.41
6%
$27.65
$79.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2219
Description:
Season: Spring
Zip up hoodie
Size range: s-m-l-xl Material self
Yards
1.5
Selling price: $79 Price
4.25$
Amount
$8.5
lining Interfacing Trimming
quantity
embroidery 1
price
$4.76
amount
$4.76
labels, poly bags, hangtags, hangers, size tickets
1.33$
Labor cutting sewing grading marking
$2.41 $0.7 $1.6 $0.74 $0.7
total cost $20.74 mark up %65 wholesale cost $79
Allowance: 1/8" Colors: black
IMU
65.0%
zip-down hoodie DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
2220
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons
PM:
Amira Hatlani & Andrea Di Lello
Description:
Zip up hoodie with embroidery
Wash/Finish:
Soft finish
Size
Range: s-m-l-xl
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags, right sleeve folded over
Comments:
Color
Size Qty
Usage / Placement
black
N/A
MISC zipper
Embroidery ykk
collar
hoodie
hem
2" hem
Scale Reg: 2-4-4-2 = 12pc prepack
1st Delivery: Proj Qty: Target Price:
Date Created: Date Revised:
red & green dtm
dtm
front right, 1" to left of right side seam and 4" below collar seam
front and back 2
July 25 35,000 $79 Main Label Dr Martens Care Label printed fabric care label Content Label printed fabric content label UPC Ticket yes Other N/A
zip-down hoodie ADVISORY SPEC Style: 2220
Description:
Zip up hoodie with embroidery
Grade Chart: Spec #: Sample Size: M S
M
L
XL
Grade rule
Front length
32"
38"
2"
30"
34"
36"
2"
Side length
20"
34" 32" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"
36"
Center front length
24"
26"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
23"
24"
1"
10.5"
11.5"
1"
Comments
Code
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm
21"
Curve armhole
8.5"
cuff length
2"
hoodie center front length
10"
hoodie back length
20"
Original Samples
Body fabric Jet black 19-0303 TCX
2"
.5"
16"
2"
22"
23"
1" Date Created: Date Revised:
Description: Objective:
2" 14"
4/5/05
bomber ESTIMATE COST CALCULATORS
Season:
2221 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.63
Store Fee:
6%
F/C
H/C
$25.04
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.63
$31.75
6%
$33.25
$95.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2220
Description:
Season: Spring
bomber
Size range: s-m-l-xl Material self
2
Yards
Selling price: $95 Price
6.75$
Amount
$13.5
lining Interfacing Trimming
quantity
embroidery 1
price
$4.76
amount
$4.76
labels, poly bags, hangtags, hangers, size tickets
1.33$
Labor cutting sewing grading marking
$2.41 $0.7 $1.6 $0.74 $0.7
total cost $25.04 mark up %65 wholesale cost $95
Allowance: 1/8" Colors: black
IMU
65.0%
bomber DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
#2221
BILL OF MATERIALS Item
Description / Details
Body Fabric 92% polyester, 8% nylon Sleeves, collar, & waistband 90% polyester, 10% nylon
Season: Fall 17
Buttons
PM:
Amira Hatlani & Andrea Di Lello
Description:
Bomber jacket with embroidery
Wash/Finish:
Satin finish
Size
Range: s-m-l-xl
Packing:
1st Delivery: Proj Qty: Target Price: Comments:
Color
Size Qty
Usage / Placement
Black Black & white stripe
N/A on front pockets left: 2" to left of front zipper right: 2" to right of front zipper
MISC
Embroidery
zipper
ykk
dtm
collar
rib knit
dtm
neckband
hem
rib knit waistband
dtm
front and back
Scale Reg: 2-4-4-2 = 12pc prepack
Fold Size:
Date Created: Date Revised:
bifold
bifold packed individually in plastic bags, right sleeve placed on top
July 25 35,000 $95 Main Label Care Label Content Label UPC Ticket Other
Dr Martens printed fabric care label printed fabric content label yes N/A
red & green
bomber ADVISORY SPEC
Date Created: Date Revised:
Style: 2221
Description:
Bomber jacket with embroidery
Grade Chart: Spec #: Sample Size: M S Comments
M
L
XL
Code
CB body length
26""
Collar height
2"
across shoulder
17.5"
across front
15"
across back
16.5"
waist- 6" from underarm
20"
bottom opening
19'
armhole
9"
sleeve length
25.5"
cuff height
2"
Original Samples
Body fabric Jet black 19-0303 TCX
3X 58
30"
32"
2"
2"
2"
.5"
19.5"
20.5"
1"
17"
18"
1"
18.5"
19.5"
1"
22"
23"
1"
19.5"
19.75"
.25"
10"
10.5"
.5"
27.5"
28.5"
1"
2"
2"
.5"
Date Created: Date Revised: Description:
Objective:
28" 2" 18.5" 16" 17.5" 21" 19.25" 9.5" 26.5" 2"
2X 54-56
4/5/05
hoodie with zipper detail ESTIMATE COST CALCULATORS
Season:
2222 China Fall/Winter
Duty %:
23.50%
Style: Country:
IFF:
$0.63
Store Fee:
6%
F/C
H/C
$23.70
0.73%
+
$0.01
Duty
IFF
ELC
Fee
GLC
Retail
23.5%
$0.63
$30.08
6%
$31.50
$90.00
310 BASIC APPAREL .SAMPLE COST SHEET Date: may 29
Style#: 2221
Description:
Season: Spring
Hoodie with zippers
Size range: s-m-l-xl Material self
2
Yards
Selling price: $89 Price
6.75$
Amount
$13.5
lining Interfacing Trimming
quantity
embroidery 1 zippers 2
price
$4.76 1
amount
$4.76 $2
labels, poly bags, hangtags, hangers, size tickets
1.33$
Labor cutting sewing grading marking
$1.41 $0.2 $0.6 $0.4 $0.2
total cost $23.70 mark up %65 wholesale cost $89
Allowance: 1/8" gray
IMU
65.0%
hoodie with zipper detail DR. MARTENS F/W 2017 PRODUCT SPECIFICATIONS Style:
2220
BILL OF MATERIALS Item
Description / Details
Body Fabric 60% cotton, 40% polyester
Season: Fall 17
Buttons
PM:
Amira Hatlani & Andrea Di Lello
Description:
Zip up hoodie with embroidery
Wash/Finish:
Soft finish
Size
Range: s-m-l-xl
Fold Size:
bifold
Packing:
bifold packed individually in plastic bags, right sleeve folded over
Comments:
Color
Size Qty
Usage / Placement
black
N/A
MISC zipper
Embroidery ykk
collar
hoodie
hem
2" hem
Scale Reg: 2-4-4-2 = 12pc prepack
1st Delivery: Proj Qty: Target Price:
Date Created: Date Revised:
red & green dtm
dtm
front right, 1" to left of right side seam and 4" below collar seam
front and back 2
July 25 35,000 $79 Main Label Dr Martens Care Label printed fabric care label Content Label printed fabric content label UPC Ticket yes Other N/A
hoodie with zipper detail ADVISORY SPEC Style: 2222
Description:
long sleeve hoodie with side zippers
Grade Chart: Spec #: Sample Size: M S
M
L
XL
Grade rule
Front length
28"
34"
2"
26"
30"
32"
2"
Side length
20"
30" 28" 22" 19.75" 20.75" 21.75" 22" 9.5" 2" 12" 21"
32"
Center front length
24"
26"
2"
21.75"
23.75"
2"
21.75"
23.75"
2"
22.75"
24.75"
1"
23"
24"
1"
10.5"
11.5"
1"
Comments
Code
Across chest
17.75"
Across shoulder
18.75"
Bottom opening
19.75"
Sleeve length underarm
21"
Curve armhole
8.5"
cuff length
2"
hoodie center front length
10"
hoodie back length
20"
Titanium grey 17-4014 TPX
2"
2"
.5"
14"
16"
2"
22"
23"
1"
embroidery
branding + advertising
web landing page
window display
print ad
social media
launch event Location: Dr Martens New York 148 Spring St, 10012
Who’s invited: loyal customers & press
Free pair of laces with each purchase; bounce back for 20% off your next clothing purchase Budget: $10,000
t h at's i t!