Strategy and value creation
STRATEGY The strategy for the period from 2019 to 2022 was formulated in 2018. The strategy has six pillars and aims to strengthen the core business and create an optimal balance between social benefits and costs. It identifies issues and goals for each calendar year up to and including 2022.
OUR BRAND The RAI Roadmap gives direction to our brand and the implementation of the strategy.
Mission ambition: inspiring people
We aim to contribute to the sustainable development of people, markets and the local neighbourhood. We implement this mission by:
Organising and facilitating high-quality events which bring together, connect and inspire people and communities. Being an ideal, attractive meeting place for everyone. Conducting business in a socially responsible manner and creating both economic and social value.
Strategy strengthening core business
The strategic objectives help us attain our ambition. Until 2022 we will:
& social balance
Strengthen our core business by helping events and communities grow. We will become more future-proof by anticipating changing client needs and investing in even greater flexibility and cost control. In doing so we will create an optimal balance of social costs and benefits in the framework of our business activities, increasing our social value. We will continue to integrate corporate socially responsibility (CSR) within our operations, stay in constant contact with our stakeholders, remain valuable and indispensable for the city of Amsterdam, and make a substantial contribution (relative to our size) to the UN’s Sustainable Development Goals.
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