GUIDELINE
INTRODUCTION OVERVIEW
The purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.
INTRODUCTION Meaning + Conceptual background
YOUR NEW “IDENTITY” Your corporate identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Your identity is the total effect of your logos, products, brand names, trademarks, advertising, brochures, and presentations— everything that represents you. Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent your company cohesively to the outside world.
INSPIRATION
THE CONCEPTUAL BACKGROUND Alltime Group - is young, but very ambitious logistics company, that organizes transportation according to the high European standards. The brand has a dream and has a team, even more than a team - family, that honestly shares the same dreams & the same passion. You are together on the way to your dream. These are the values that make you all to stand out, that make you all different. These are the things that matter.
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BRANDMARK The company brandmark is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.
BRANDMARK. Part 1 Sign
STRUCTURE Sign is build from the double Helvetica letter “A” and limited by the circle. All diagonal parallel lines are equal.
BRANDSIGN CLEARSPACE Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction. A clearspace to the value of 2x is to be allowed around the brandsign.
2x
2x
2x
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BRANDMARK. Part 2 Wordmark
STRUCTURE Wordmark is build by linking together the brandsign and letters in Helvetica Bold. The brandsign has to be allighned above the baseline. The distance between the brandsign and letters has the value of 1/3x.
WORDMARK CLEARSPACE A clearspace to the value of 2x is to be allowed around the wordmark. 1/3x 2x
Cap hight 2x Baseline
2x
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BRANDMARK. Part 3 Positioning statement + Wordmark
STRUCTURE
OPTION (1)
Brandmark is build by linking together the wordmark and statement.
BRANDMARK CLEARSPACE A clearspace to the value of 2x is to be allowed around the brandmark.
PLACEMENT OF POSITIONING STATEMENT IN RELATION TO WORDMARK
2x
OPTION (1) - Positioning statement to sit after the wordmark. - Positioning statement should alighn to baseline of the wordmark.
Cap hight 2x
The distance separating them should be to the value of 2/3x
Baseline
around the vertical line.
2x 1/3x
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2/3x
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BRANDMARK. Part 4 Short version of brandmark OPTION (2) STRUCTURE Short version of brandmark is build by linking together the brandsign and statement.
BRANDMARK CLEARSPACE A clearspace to the value of 2x is to be allowed around the brandmark.
PLACEMENT OF POSITIONING STATEMENT IN RELATION TO BRANDSIGN
2x
OPTION (2) - Positioning statement to sit after the wordmark. - Positioning statement should alighn to baseline of the brandsign. 2x
The distance separating them should be to the value of 2/3x around
Baseline
the vertical line.
2x 2/3x
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ADDITIONAL BRANDELEMENT Structure
STRUCTURE Sign is build from diagonal lines, that form the brandsign.
BRANDELEMENT CLEARSPACE Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction. A clearspace to the value of 2x is to be allowed around the brandelement.
2x
2x
2x
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COLOUR SCHEME Accurate reproduction of the brand colour scheme is essential in communicating a clear and consistent message about the company image. The Pantone colours should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process. Black and white are acceptable as accent colours, in addition to the colours within the assigned scheme.
COLOUR SHEME Positioning statement + Wordmark
PANTONE 3549C C: M: Y: K:
5% 3% 91% 0%
R: 252% G: 230% B: 9%
PANTONE COOL GREY 11C C: M: Y: K:
63% 54% 50% 50%
R: 74% G: 73% B: 74%
PANTONE 3549C PANTONE WHITE C: M: Y: K:
0% 0% 0% 0%
R: 255% G: 255% B: 255%
PANTONE COOL GREY 11C
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TYPOGRAPHY The primary typeface is Helvetica. These have been carefully selected to best represent the brand image, and must be used to retain consistency - especially within the logo. Replacing fonts with alternatives should not be done under any circumstances.
TYPOGRAPHY Usage
USAGE To highlight information use Helvetica Bold, for the body text use Helvetica Regular or Light.
Helvetica Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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STATIONERY
STATIONERY Business card 90 / 50 mm
PRODUCTION DETAILS
PAPER STOCK SUGGESTION _____________
18 мм
MEASURMENTS 90 mm / 50 mm
14 мм
14 мм
PRINTING Letterpress, colouring edges 18 мм
COLOR 1 color - Pantone 3549C 2 color - Pantone white
18 мм
ELEMENTS BRANDMARK - Place the brandmark in the middle of the business card PERSONAL INFO
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8 мм
8 мм
10 мм
Name - Helvetica - Bold 13 pt, 15,6 leading Position - Helvetica - Regular 8 pt, 9,6 leading Contacts - Helvetica - Regular 8 pt, 9,6 leading - Helvetica - Regular 7 pt, 9,6 leading, 100 tracking
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STATIONERY Corporate letter 24 мм 65 мм
PRODUCTION DETAILS MEASURMENTS Standart A4 210 mm / 297 mm
THE ADCE AWARDS Best of European Design and Advertising
ADRESS
PAPER STOCK SUGGESTION _________________ PRINTING Offset COLOR 1 color - Pantone 3549C 2 color - Pantone Cool Grey 11C
JSC «All Time Group» J. Kubiliaus g. 18, LT - 09108 Vilnius, Lithuania
The Art Directors Club of Europe (ADCE) is a non-for-profit association headquartered in Barcelona comprising professional clubs and associations of graphic design and advertising from 20 European countries. Founded in 1990, the ADCE strives to foster excellence in graphic design and advertising creativity at a European scale. Through its international network, the association represents 4.682 professionals from the field and internationally spotlights the best works at a local scale organizing the ADCE Awards - Best of European Design and Advertising.
CONTACTS Tel: Fax: E-mail: Web:
+370 5 2773812 +370 5 2053303 info@all-time.lt www.all-time.lt
PAYMENTS Bank: AB SEB Bankas Bank Code: 70440 BIC (SWIFT): CBVILT2X Legal entityʼs code: 302480145 Company VAT code: LT 100005170018 Bank account: LT40 7044 0600 0741 0760
The ADCE Awards is the only awards scheme in the world to bring European award-winning works together to sit side by side and be judged by a panel of prestigious international top creatives. The event unites, excites and inspires European creativity and acts as a gateway to its respective communities. The ADCE's challenge is to compare year-by-year national Gold, Silver and other awarded works, (included in local clubs' annuals) to set the benchmark for excellence in creativity across Europe. From all registered entries, the ADCE Awards' international jury grants a Grand Prix, and for each category: Gold, Silver and Nominations. ADCE member clubs responsible for their respective country's premier awards are eligible. Gold Award winners from each national competition are eligible to participate for free in the Art Directors Club of Europe Awards. Silver and Bronze Award winners, as well as other awarded works published in the national annual of an ADCE member club, may enter for a small fee. This is a unique opportunity to submit your creations and have them judged by a top European jury.
ELEMENTS STRUCTURE - Layout grid has 3 main columns with equal left and right margins
Since 2005 the Art Directors Club of Europe has opened its Awards to non-member European countries, allowing their national winners to compete in the Best of the Best of European Advertising & Design Awards. Therefore, Gold, Silver, Bronze and other awarded work published in the national annual from non-member countries are eligible for entry into the Art Directors Club of Europe Awards.
BRANDSIGN - Alighn the brandsign to the edge of the left column.
The ADCE Awards is the only awards scheme in the world to bring European award-winning works together to sit side by side and be judged by a panel of prestigious international top creatives. The event unites, excites and inspires European creativity and acts as a gateway to its respective communities. The ADCE's challenge is to compare year-by-year national Gold, Silver and other awarded works, (included in local clubs' annuas) to set the benchmark for excellence in creativity across Europe. From all registered entries, the ADCE Awards' international jury grants a Grand Prix, and for each category: Gold, Silver and Nominations.
COMPANY DETAILS Titles - Helvetica - Bold 7 pt, 8 leading Text - Helvetica - Regular 7 pt, 8 leading
15 мм
15 мм
12 мм
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35 мм
Titles - Helvetica - Bold 9 pt, 10 leading Text - Helvetica - Regular 9 pt, 10 leading
58 мм
MAIN BODY
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STATIONERY Corporate invoice 12 мм
PRODUCTION DETAILS MEASURMENTS Standart A4 210 mm / 297 mm PAPER STOCK SUGGESTION ______________ PRINTING Offset COLOR 1 color - Pantone 3549C 2 color - Pantone Cool Grey 11C
ELEMENTS STRUCTURE - Layout grid has 4 main columns with equal left and right margins BRANDMARK - Alighn the brandmark to the edge of the left column. CONTACTS Titles - Helvetica - Bold 7 pt, 8 leading Text - Helvetica - Regular 7 pt, 8 leading
JSC «All Time Group» us g. 18, LT - 09108 09 J. Kubiliaus u Vilnius, Lithuania
Tel: +370 5 2773812 Fax: +370 0 5 2053303 E-mail: info@all-time.lt no Web: www.all-time.lt w
Bank: AB SEB Bankas de 70440 Bank Code: T CBVILT2X X BIC (SWIFT):
Legal entityʼs code: 302480145 y VAT V code: LT L 100005170018 1000051700 Company c u 0 0600 0741 0760 Bank account: LT40 7044
35 мм
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53 мм
15 мм
15 мм
17
STATIONERY Corporate invoice with recycled stamp 12 мм
PRODUCTION DETAILS MEASURMENTS Standart A4 210 mm / 297 mm PAPER STOCK SUGGESTION ______________ PRINTING Offset COLOR 1 color - Pantone 3549C 2 color - Pantone Cool Grey 11C
ELEMENTS STRUCTURE - Layout grid has 4 main columns with equal left and right margins BRANDMARK - Alighn the brandmark to the edge of the left column. CONTACTS Titles - Helvetica - Bold 7 pt, 8 leading Text - Helvetica - Regular 7 pt, 8 leading
JSC «All Time Group» us g. 18, LT - 09108 09 J. Kubiliaus u Vilnius, Lithuania
Tel: +370 5 2773812 Fax: +370 0 5 2053303 E-mail: info@all-time.lt no Web: www.all-time.lt w
Bank: AB SEB Bankas de 70440 Bank Code: T CBVILT2X X BIC (SWIFT):
Legal entityʼs code: 302480145 y VAT V code: LT L 100005170018 1000051700 Company c u 0 0600 0741 0760 Bank account: LT40 7044
53 мм
35 мм
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15 мм
10 мм
15 мм
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25 мм
STATIONERY Backside of corporate letter
75 мм
PRODUCTION DETAILS MEASURMENTS Standart A4 210 mm / 297 mm PAPER STOCK SUGGESTION _________________ PRINTING Offset COLOR 1 color - Pantone 3549C 2 color - Pantone Cool Grey 11C
ELEMENTS STRUCTURE - Layout grid has 3 main columns with equal left and right margins BRANDSIGN - Alighn the statement to the edge of the left column. - Alighn brandelement to the center of the middle column.
87 мм
Page 1 from 15 5
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15 мм
12 мм
15 мм
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POST ENVELOP Measurements, positioning 10 мм
PRODUCTION DETAILS
BACK SIDE
25 мм
MEASURMENTS Standart DLE 228 mm / 115 mm PAPER STOCK SUGGESTION _________________ PRINTING Offset COLOR 1 color - Pantone Cool Grey 11C
15 мм
ELEMENTS FRONTSIDE
35 мм
FRONT SIDE - Alighn brandsign to the left margin BACK SIDE - Alighn brandsign to the middle of the back flap.
15 мм
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OCCASIONAL ENVELOP Measurements, positioning
PRODUCTION DETAILS MEASURMENTS Standart DLE 228 mm / 115 mm
BACK SIDE
PAPER STOCK SUGGESTION _________________ PRINTING Offset
10 мм
COLOR 1 color - Pantone Cool Grey 11C WHITE STICKER 1 color - Pantone Cool Grey 11C
ELEMENTS FRONT SIDE - Alighn brandsign to the left margin BACK SIDE - Black wax stamp with bransign in the middle of the back flap
FRONTSIDE ADRESS i JSC «All Time Group» 9 0 J. Kubiliauss g. 18, LT - 09108 ua Vilnius, Lithuania CONTACTS S 0 5 2773812 Tel: +370 0 5 2053303 Fax: +370 n E-mail: info@all-time.lt w w Web: www.all-time.lt
30 мм
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15 мм
10 мм
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ADDITIONAL BRANDING
ADDITIONAL BRANDING Track branding
PRODUCTION DETAILS MEASURMENTS ________________ PAPER STOCK SUGGESTION Vinil PRINTING Offset COLOR 1 color - Pantone Cool Grey 11C 2 color - Pantone 3549C
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ADDITIONAL BRANDING T-shirt branding
JANKELAITIS
PRODUCTION DETAILS
Everyone matters.
MEASURMENTS ________________ MATERIAL STOCK SUGGESTION Grey / Yellow Silk
JANKELAITIS
PRINTING Silkscreen
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Everyone matters.
FEMALE COLOR PRINTING 1 color - Pantone Cool Grey 11C FEMALE COLOR PRINTING 1 color - Pantone 3549C 2 color - Pantone white
ELEMENTS BACK SIDE INFO Name - Helvetica - Bold 17 pt Statement - Helvetica - Bold 8,74 pt Number - Helvetica - Bold 87,23 pt Logo size 4,7 mm
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FRONT SIDE INFO Logo size 15,263 / 5,326 mm
BALINSKA
20 Everyone matters.
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ADDITIONAL BRANDING Cup branding
PRODUCTION DETAILS MEASURMENTS Cup hight - 100 mm MATERIAL STOCK SUGGESTION Grey ceramic PRINTING Silkscreen COLOR PRINTING 1 color - Pantone 3549C 100 мм
Brandelement size
65 мм
ELEMENTS
65 / 38 mm
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