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Litzky Public Relations Announces Grant to Support Small Businesses Litzky Public Relations, a New Jersey-based agency that specializes in family-friendly consumer brands, announced a new grant program to assist companies with a mission to better the lives of children and families.
LOVE, Litzky — an acronym — for Lifting Outstanding Voices and Endeavors — found its inaugural recipient in PunkinFutz, a designer and manufacturer of sensory products that make play accessible to all children. Developed to support small businesses and entrepreneurs, the grant will spotlight a specific and timely issue each year. PunkinFutz is an inclusive play company and adaptive employer that designs and develops play products and accessories for children with a broad range of physical, sensory, developmental, and emotional needs. This year, the company teamed up with nonprofit Sesame Workshop to incorporate the characters from Sesame Street into a recently launched collection of items for children of all ages and abilities. Litzky selected the company as the 2021 grant recipient for its commitment to ensuring that all kids can enjoy the developmental advantages of inclusion, imagination, and child-led play. LOVE, Litzky will provide PunkinFutz with a PR campaign strategy to launch its Sesame Street collection and $25,000 in professional fees to execute it. The strategic communications plan targets trade and consumer media and social influencers across a variety of platforms. A dedicated account team will execute the plan over a three-month period.
Licensing International Appoints New Board Members Seven licensing industry executives joined the Licensing International Board of Directors for three year terms last month. The licensing industry trade organization elected new board members Dean Allen, chief merchandising officer of Mad Engine Apparel; Veronica Hart, EVP of global franchise planning for ViacomCBS Consumer Products; Steven Heller, trademark and licensing attorney and founder of The Brand Liaison; Holly Rawlinson, GM of business development for Spirit Hallowen and Spencer Gifts; Milin Shah, senior vice president and general counsel for Isaac Morris and CultureFly; Malaika Underwood, senior vice president of licensing at OneTeam Partners; and Maarten Weck, EVP and managing director of WildBrain CPLG.
The outgoing members of the board are Liza Abrams, Naz Amarchi-Cuevas, Sam Ferguson, Bill Patterson, and Jason Sutton.
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