Mattel Reports First Quarter 2022 Financial Results Ynon Kreiz, Chairman and CEO of Mattel, said: “Mattel achieved its highest first quarter results we have on record for net sales, operating income, and EBITDA. Our strong performance continued, with growth across regions, categories, and our three power brands. These results are in line with our strategy to grow Mattel’s IP-driven toy business. Having completed our turnaround in 2021, we are firmly in growth mode and operating as an IP-driven, high-performing toy company.” “Mattel’s supply chain is playing a key role in our success. All of our factories are fully operational, and we are working with our retail partners to ensure product is available on shelves to meet consumer demand. The full-year outlook is strong, we expect to grow market share, and we are reiterating our 2022 guidance and 2023 goals.” TOMY International Makes Early Play Sweeter with the Re-launch of the Lamaze Brand Introduced in 1993 as the first of its kind early childhood development toys with contrasting patterns, crinkly fabrics, and engaging faces, TOMY reveals a new look and campaign for their Lamaze brand of toys. “Parents today continue to associate the name Lamaze with wholesomeness and science-backed play,” said Julie Gwaltney, Senior Director of Toys for TOMY International. “It was time to refresh our product line and redefine the message for a new generation of parents. The new toys are designed to appeal to parents’ modern tastes, while keeping the core of developmental play that has made Lamaze a trusted brand for nearly 30 years,” said Gwaltney. Toei Animation’s Dragon Ball Hits Record High in Franchise Licensing Deals Over the last 14 months, Toei Animation and Crunchyroll executed a record high total of 37 licensing agreements – consisting of 18 new licenses and 19 license renewals. The 18 new agreements will result in an exciting variety of merchandise for fans of Dragon Ball, Dragon Ball Z and Dragon Ball Super series as well as, for the first time ever, Dragon Ball Super: Super Hero, the new feature film scheduled for release this summer. New branded goods include apparel from Bioworld, Hypland and NTD, statues and games from Oniri Creations and Mattel, plushies from Youtooz, housewares from Just Funky, stationery from Trends International and Insight Editions, and gifts and novelties from Monogram International and Hallmark.
Greentop Gifts and Signables Named the First Playmakers in NFLPA ‘Driven’ Program
Greentop Gifts and Signables are the first two companies to participate in the NFL Players Association’s (NFLPA) Driven program, which accelerates diverse-led, early-stage consumer product businesses through a robust two-year group licensing and marketing curriculum. Driven is designed to facilitate opportunity and growth for diverse business entrepreneurs (or “Playmakers,” as the NFLPA recognizes them) by creating access to conversations, education, mentorship, and resources that would level the playing field and position them for long-term success. At the root of the diversity gap in licensing is what the NFLPA defines as “sideline culture” – the systemic and inequitable reality experienced daily by business leaders who are people of color, women and/or individuals from other underrepresented groups. Launched in October 2021, Driven is committed to breaking down institutional barriers and supporting diverse entrepreneurs through unique access to NFL players for branded products and marketing power.
8 tfe May/June 2022
