MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title:
Module Leader/Tutors: Amber Smith,
Femfresh
Andy Lodge, Simon Harrison, Phil M
(Collaboration with Alex Goddard, Creative Advertising) Module Credits: 60 Weighting of Brief within Module: 100%
Context (from YCN brief) Femfresh offers a range of everyday intimate care products, designed especially for women, to help them stay clean and fresh in their personal areas from am to pm. It has a unique pH-balanced formula developed by experts to care for and look after intimate skin.
Brief or Tasks Convince young women to try Femfresh. Create a campaign that will encourage more young women to use the brand. The campaign can be displayed in any format or medium that you feel is relevant and will need to have the potential to work across different channels.
Preparation/Research suggestions Consider how to communicate to the target audience or 18-24 year old women who spend time looking after themselves Consider the brand personality - sassy, confident, clever, credible
Evidence – for this project students should submit A campaign in any medium appropriate
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014