MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title:
Module Leader/Tutors: Amber Smith,
Lydia Marie Fashion
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Lydia Marie is a third year BA Fashion Design & Realisation student at LCA who specialises in tailoring and menswear. She is producing her final graduate collection between January and May and needs a brand for herself that relates to her collection. She uses bold shapes and bright colours within her work and would like a brand identity for herself which compliments this.
Brief or Tasks Produce a brand identity for Lydia Marie which can be applied across the necessary relevant products that are needed for her collection. Produce also a look book of her collection once it is complete.
Preparation/Research suggestions Consider what products and applications are necessary for Lydia during her final collection and how the brand can be applied across other platforms such as her space at the end of year exhibition and in the form of a look book.
Evidence – for this project students should submit A brand identity for Lydia Marie as shown through the personal stationery that she requests (such as business cards, letterheads, coat hangers, etc) A branded look book for Lydia Marie’s graduate collection
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014