MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title:
Module Leader/Tutors: Amber Smith,
KEEN York
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context (written by client) The society is quite new, we're in our 6th year I think. We have always used student volunteers from the university of York and have always attracted young disabled children from the York area. Most of the children we have coming to us have various degrees of downs syndrome and autism. We often have children who come for many years until they out grow our age criteria. We encourage siblings to come along who are not disabled to both help the child and have a good time themselves. We normally work with about 15 volunteers per year and normally about 5 children. We rely on student volunteers to step up and run the volunteering program usually after some prior experience with us. We are largely funded by the York university student union (YUSU) and are recognised and aided by the local council. We adhere to the DBS/CRB checks to ensure none of our volunteers have any history of child abuse or other criminal records. All volunteers are also required to complete a safeguarding children course. For any more information check out our website www.keenyork.org. We are looking for a logo to step up our promotional ventures as we do not have our own logo, we mainly use the university's volunteering one. So we would like a professional logo designed to be used on our website, on clothing (t-shirts black and orange, black polo shirts and black hoodies at the moment), we would use it on promotional posters but we often make these specifically for events. Also, we would like a banner designing and some prints for t-shirts. Brief or Tasks Produce a new logo and identity for the volunteering society.
Preparation/Research suggestions Consider the restrictions of producing designs for a not for profit client, such as printing costs. Consider how to tie the existing charity logo with the existing society logo to present the society.
Evidence – for this project students should submit A logo design and brand identity as shown through a set of brand guidelines. Various t-shirt and banner designs.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014