What Is Good? Artambition

Andrea Hannah Cooper / OUGD505 / Design Practice 2

What Is Good? / Artambition

Concept - Logo Design & Custom Typeface Artambition is a nationwide children’s art charity programme which would be run through different primary schools around the country. It is aimed at children aged 7 to 11 who have expressed an interest in art, and would teach them new skills through lessons and workshops, which they can then apply to art work which would stand the chance of being exhibited

in the artambition gallery and online. The name signifies the way the programme aims to instill a sense of ambition within the children in terms of art and design. The branding for the programme involves a colourful logo when being directed towards the children, and a single colour logo for all other uses. The branding also uses a custom typeface which has

been designed to be child friendly. There are 4 sets of main designs which fulfill the needs of the programme; the children’s membership kit, school related materials, information for the parents and a website. The designs have each had to be catered to the different sets of products to maximise suitability.

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Andrea Hannah Cooper / OUGD505 / Design Practice 2

What Is Good? / Artambition

Children’s Membership Art Kit The first point of contact the children would have with the programme would be through the welcome/membership art kit their parents would buy when registering them with the group at the child’s primary school. The art kit contains both branded products, such as the t-shirts, and also products such as the art materials. This shows how the set of brand guidelines can

be applied across a range of different products. The full colour logo is used on all printed material for the children to attract them to the programme and to represent the experimentation the programme encourages. This full colour logo will not affect print costs dramatically as the large majority of professional printers who print products on a low budget will do discounts

of large runs of cheap full colour prints (particularly in terms of the t-shirts which are transfers as opposed to screen prints) for charities and school clubs. The other products are membership cards and a welcome booklet to give the children a sense of belonging and to inform them of the rules of the programme.

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Andrea Hannah Cooper / OUGD505 / Design Practice 2

What Is Good? / Artambition

How Schools Would Run the Programme Along with the designs for the children, another important part of the branding for the programme is with the adults who will be running it and teaching the children. In the same way as there are membership t-shirts and identity cards for the children, there are also adult versions. This makes the children feel more on the same level as the adults, allowing

them to express more maturity. As there is a competetive element to the programme which makes it stand out from other art clubs, it is the teacher’s responsibilities to give awards to the students whose work is chosen to be displayed and also for participation in the workshops. One way of creating consistency between the programmes run at different

schools nationwide, is to provide the school with an information booklet containing brand guidelines as to how they can promote the programme in the same way as other clubs around the country, and which explains how the lessons and workshops will work.

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Andrea Hannah Cooper / OUGD505 / Design Practice 2

What Is Good? / Artambition

How Parents Would Be Involved in the Programme One of the most important parts of designing for a children’s programme is that it also has to appeal to the parents as they are the ones who will choose to send their children there. There are brightly coloured fliers which the child may bring home from school or which the parents could pick up from the school office which instantly draw attention to the programme.

In a similar way to how there is an information booklet for both the students and the school, there is also one given out to parents when they sign their children up so parents are informed of what their child will be doing in the lessons. As the programme works with children aged 7 to 11, the leaders would need a parental consent form before being allowed to be in

charge of the children so the parents must also fill out the form which has a section where the parents agree to make sure their child is fully prepared for every lesson with all necessary equipment (apart from aprons which are provided by the school - pictured above), so the design also needs to appeal to them.

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Andrea Hannah Cooper / OUGD505 / Design Practice 2

What Is Good? / Artambition

Activities Page

Showcase Page

Home Page

What’s On Page

Contact Us Page

Website - Primary Point of Concact for the Programme The website may not be the primary point of contact for parents as they would probably hear about it through the school first, but it will be where parents go to for the initial information about the programme. It contains information on how the programme functions, contact details, a calendar of workshop events and the showcase galery of featured children’s artwork.

These pages should convince a parent as to whether or not they will let their child attend the artambition lessons, so the design and content is clean and minimal to aid navigation. In terms of the brand identity, the website shows that not only can it be applied to printed ephemera, such as booklets, and promotional supporting materials, such as t-shirts and

packaging, but also a web element. The designs are aimed at three different audiences, while also taking into consideration the fact that it is conceptually a charity and would rely on sponsorship so the design also appeals to potential benefactors.

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