Ougd603 brief 15

EXTENDED PRACTICE MODULE BRIEF COVER SHEET

LEEDS COLLEGE OF ART

Module Code: Module Title:

Student Name:

OUGD603

Andrea Hannah Cooper

Extended Practice Studio Brief Title: Brief 15 - D&AD Purdey’s Synopsis:

A packaging design for Purdey’s Rejuvenate and Natural Energy drinks

List of deliverables Evidence (boards, resolutions, apps,etc)

Boards

(Series of business cards, posters, website etc)

Design boards exploring the concept, research, design development and final packaging designs

Evaluation: The D&AD Purdey’s brief was a quick, fun brief which I experimented with and within the production of it I learnt new skills. One thing I learnt through this brief was how to mock up 3D shapes within Illustrator which made the design process far easier as I was able to visualise the structure of the packaging properly rather than just attempting to mock it up roughly. This addition to the design process is something I have experimented with for other packaging in more recent briefs as it taught me to stop and try to see products how they will look in the finals before just rushing through a design.

One of the difficulties with this brief was the unlimited number of ways in which I could have interpreted the packaging or the different routes I could have taken it down. I think that because I completed this brief in such a quick turn around, I got stuck into one idea and did not properly explore any other interpretations or possible solutions. However, I think the packaging solutions I produced fit the brief and are not only bright and striking but also the added tactile element adds more of an engaging feature to the product.

If I were to do this brief over again, I would have decided to start and complete the brief further in advance of the deadline and would have explored many other options for the packaging before simply going with the one that I liked the most. Although, for a quick turn around project I am happy with how much I learnt and how much I managed to produce in a short space of time.