COP3 Proposal Presentation

Graphic Design in East Africa Context of Practice 3 Proposal

Aims and objectives of proposed COP3 project

- Consumer interaction with graphic design in advertising within East Africa - What influence does graphic design of the Western World (developed countries) have in East Africa?

- What is the cultural perception of graphic design in East Africa?

- How does the cultural perception of graphic design in East Africa affect its uses and value?

Graphic Design In East Africa

countries of interest: East African Community

Graphic Design In East Africa

appearance of graphic design in east africa

Graphic Design In East Africa

examples found so far:

Graphic Design In East Africa

examples found so far: commercial graphic design Killa Designs Kampala, Uganda

Graphic Design In East Africa

examples found so far: high end graphic design Amjeet Bharij Nairobi, Kenya

Graphic Design In East Africa

examples found so far: historical context The Two Fishes Hotel Mombasa, Kenya, 1963

Graphic Design In East Africa

cultural perception of design: design as art & decoration Township shack decorated with advertisements East London, South Africa

Graphic Design In East Africa

research methods Primary Research

Secondary Research

Observations and photography in Uganda (Jinja, rural villages around Jinja, Kampala, tourist resorts)

Sources concerning the evolution of graphic design in developing countries

Participant observations of responses to graphic design in Uganda

Comparisons with graphic design in the same categories within developed countries

Interviews with different locals in different locations in Uganda

Theory of how people should interact with graphic design

Experimentation with traditional East African arts and crafts techniques

Graphic Design In East Africa