Contents 7
Introduction
13
Colour
27
Format
37
Stock
49
Processes
67
Preparations
81
Proofing
89
Finishes
101 Tips & Tricks
Introducing the World of Commercial Print
8
Introduction to Designing for Print
9
Breakdown of the Print Process
10
11
Colour For Print
14
Introducing Colour For Print
15
CMYK vs. RGB Colour Models
16
17
Colour Separations
18
19
Spot Colours
20
Pantone
21
Pantone
22
Hexachrome
23
Image Manipulations for Print
24
25
Formats For Print
28
Paper - A Brief History
29
ISO Paper Sizes
30
A Sizes
31
B Sizes
32
C Sizes
33
Newspaper Sizes and Formats
34
Envelope Sizes and Formats
Book Sizes and Formats
35
Stock For Print
38
Introduction to Stock
39
Weights of Stock
40
41
Finishes of Stock
42
43
Stocks for Different Dimensions
44
45
Paper vs. Non Paper Based Stocks
46
47
Print Processes
50
Introduction to Print Processes
51
Screen Printing and Traditional Methods of Printing
52
53
Offset Lithographic Printing
54
Flexographic Printing
55
Rotogravure Printing
56
Six Colour Printing
57
Pad Printing
58
Digital Printing
59
Embossing and Debossing
60
61
Letterpress
62
63
Preparations - Setting Work Up For Print
66
Introduction to the Important Processes Behind Preparing Work for Commercial Printing
67
Adobe Photoshop
68
69
Adobe Illustrator
70
71
Adobe InDesign
72
73
File Saving
74
75
Setting Up A Document
Layouts and Grids
76
Bleeds and Printers Marks
77
Magic Numbers
78
Pagination
79
Before Printing Proofing
82
The Importance of Proofing Work Before Sending to Printers
83
Proofing Work and Pre-Flight Checks
84
85
Check Lists
86
87
88
Finishings
Paper Folding Techniques
90
91
Book Binding Techniques
92
93
Foil Blocking
94
Die Cutting
95
Other Finishes
96
97
Tips and Tricks For Graphic Designers
100
How to make life easier for yourself as a graphic designer...
101
Costing and Quotes
102
Contacting Printers
103
Collecting Stock and Printing Samples
104
105
‘10 Things Clients Wish Designers Would Do...’
106
107
Notes
108
Notes
109
110