Publication Presentation

A guide to critical analysis of images Context of Practice - From Theory into Practice

Andrea Hannah Cooper

Monday, 21 May 2012

Statement of Intent Creating a publication which explains the principles and uses of the theories of semiotics - in particular Barthes’ explanation of denotation and connotation - to art & design students

Monday, 21 May 2012

Identifying a problem Creating a tool or aid for art & design students to help with critical analysis of imagery Taking existing material and simplifying it to make it more accessible to students

Monday, 21 May 2012

Content Theories

Roland Barthes’ theories of denotation, connotation & myth Pierre Bourdieu’s theory of cultural capital General theories of semiotics

Monday, 21 May 2012

Content Definitions

Denotation:- what can be seen in an image Connotation:- the meanings and associations of what can be seen in the image

Monday, 21 May 2012

Content Definitions

Cultural capital:- the forms of knowledge, skills, education, advantages that a person has which give them a higher status in society

Monday, 21 May 2012

Content Example Panzani advertisement

Monday, 21 May 2012

Developing a publication A book which acts as a guide to critical analysis of imagery aimed at art & design students, containing: - diagrams explaining how to apply the theories to images - examples of the theories applied to images - the theory explained - sources for further reading Monday, 21 May 2012