MARKETING PORTFOLIO II Unit Yessenia Ogaldez 5th Bilingual
INDEX ADVERTISING BANKING VENTURE CAPITAL
Yessenia Ogaldez 5th Bilingual
Chanel (2003) $33 MILLION
Guinness (2007) $16 MILLION
AVIVA (2008) $13 MILLION
Chrysler (2011) $12 MILLION
Source http://www.businessi nsider.com/mostexpensivecommercials-20116#chanel-33-million2004-8
Pepsi (2002) $8.1 MILLION
• http://www.youtube.com/watch?v=H xVc2PrScjo
Source http://www.p uromarketing .com/44/127 40/vitalimportanciahumorpublicidad.ht ml
• http://www.youtube.com/watch?v=FGCtNm pxQcw • http://www.youtube.com/watch?v=lqium3fRmQ
Source
http://www.abc.es/e conomia/20130210/a bci-claves-exitococacola201302050842.html
• http://www.youtube.com/watch?v=3 UlDcEcFBIY
Source http://elcomercio.pe/tec nologia/actualidad/funda dor-open-englishconsiguio-us40-millonessolo-mes-noticia1568912
Publicity and celebrities Colgate, Nike, Gatorade, Bimbo, Pepsi
Source http://www.wharton. universia.net/index.cf m?fa=viewArticle&ID =1803
They help to keep attention
They can increase the prices
• http://www.youtube.com/watch?v= WvNjxb6SORs
• This is the most effective way of publicity
Source http://www.youtube. com/watch?v=WvNj xb6SORs
WORD
DEFINITION
SENTENCE
Advertising agencies
Companies that design advertising for clients.
I will need an advertising agency for my publicity.
Advertising campaign
The advertising of a particular product/service during a particular period of time.
Some advertising campaigns are really successful.
Target customers
A defined set of customers whose needs a company plans to satisfy.
My target customers would include just teenagers.
Media plan
The choice of where to advertise in order to reach the right people.
The company’s media plan is well sustained.
Free samples
Word-of-mouth
Viral
A small amount of a product given to customers to encourage them to try it. Free advertising, when satisfied customers recommend products to their friends. Trying to get consumers to forward an online marketing message to other people.
The majority of people try the free samples.
I would like my product to have word-of-mouth publicity.
Some products become viral because of the excessive publicity.
PICTURE
WORD
DEFINITION
SENTENCE
Commercial Banks
These receive deposits from, and make loans, to, individuals and small companies.
I can receive a loan from a commercial bank.
Investment Banks
These work with big companies, giving financial advice, raising capital and so on.
An investment bank issues shares and bonds with managers.
Private Banks
These provide the individuals banking and investment services.
Private banks are good for ones who are thinking of creating a business.
Hedge Funds
Private investment funds that use strategies to achieve higher returns.
You've been enormously successful with your own hedge fund.
Stockbrokers
An agent that charges a fee or commission for executing buy and sell orders submitted by an investor.
The stockbrokers can make great money in a short time.
Islamic Banks
These are the ones that offer interests free.
The Islamic bank invest in companies with their depositors.
Non-bank Financial Intermediaries
These offer loans, credit cards, etc. but are not banks.
Guateprenda is a non-bank financial intermediary.
PICTURE
Non-Bank Financial Intermediates • Non-bank financial intermediary is a collection of institutions, which range from leasing, factoring and venture companies as well as those who conduct contractual savings and institutional investors. They compete with banks and force them to be more efficient in delivery of services. They are also actively involved in the securities markets and allocation of longterm financial resources.
Leasing, factoring and venture companies
They compete with the banks
NON-BANK FINANCIAL INTERMEDIARY
Long- term financial resources
Contractual savings and institutional investors
Insurance firms, pawn shops, cashier's check issuers, and microloan
organizations
WORD
DEFINITION
SENTENCE
Deposits
Money placed in a bank.
She made a deposit in BI and she is accumulating a lot of money.
Loan
A sum of money borrowed from a bank.
Loans help people to open their own businesses.
Capital
The money invested in a business.
My capital ascends to $349,999.99
Stocks/Shares
Certificates representing partownership of a company.
Everyone would like to own Coca Cola stocks.
Bond
Certificates of debt issued by governments or companies to raise money.
It is important to sign the bonds to make a commitment.
Merger
When one company combines with another one.
The companies merger to make more money.
Take-over bid
When one company offers to buy or acquire another one.
Take-over bids occur when a company wants better businesses.
PICTURE
WORD
DEFINITION
SENTENCE
Stockbroking
Buying and selling stocks or shares for clients.
Stockbroking is good for potential clients.
Portfolio
All the investments owned by an individual or organization.
Some successful companies have a big portfolio.
Return
The profits made on investments.
Intelligent investors obtain a nice return.
Bankrupt
Unable to pay debts or continue to do business.
It is sad that some companies get to bankrupt after so many effort.
Deregulation
The ending or relaxing of legal restrictions.
Deregulation is for those who do not want to be with the law.
Conglomeration
A group of companies, operating in different fields, which have joined to gether.
Conglomerations join to create a big market.
Interest
The price paid for borrowing money, paid to the lenders.
There are nice interest rates in some banks.
PICTURE
WORD
DEFINITION
SENTENCE
Credit rating
Estimates of people’s It is extremely ability to fulfill their important to have a financial good credit rating. commitments.
Default
Failure to repay a loan.
It is important to check our finances in order to do not have a default.
Collateralized
With property or another asset used as a guarantee of payment.
My loan us collateralized with my house.
Cash flow
The money generated by an investment.
Good investments bring a big cash flow.
Write off
Cancel a bad debt or a worthless asset from an account.
Write off your account if the bank is not giving you your money.
PICTURE
WORD
DEFINITION
SENTENCE
Competitive advantage
What an organization can do better than its competitors.
Your company can have a higher competitive advantage if you work harder.
Sustainable
Able to continue over a period of time.
We are sustainable for this month.
Sales forecast
The sales businesses expect to achieve in a particular period of time.
We are planning on increasing our sales forecast.
Break-even point
Where total costs equal total income from sales and the company makes neither a profit nor a loss.
The break-even point gives an important decision.
Revenue
The total income received by a business before any expenses are paid.
I am receiving a big revenue for this success.
Founders
The people who establish a company or other organization.
The founders of any company not necessarily receive money.
Staff or Personnel
The people who are employed in an organization
It is important to have honored personnel in the company.
PICTURE
Bamboo Bakery Yessenia Ogaldez Ximena Letona
We offer: • • • • •
Cakes Cupcakes Chocolates Gifts Nice desserts
Home Delivery Take out service
Market Opportunity Successful business
In Guatemala people are lovely
Characteristics and Traits • Thematic Designs
• Different sizes and shapes • Wholesale and retail
Market Leader
Target Market • All public
Promotional & Advertising Tools • Billboards • Hand bill
Cakes Find us Cupcakes in Chocolates Gifts and more…
Tel: 2255-9084 •Oakland Mall •Miraflores •Pradera Z.10 •Pradera Concepción •Gourmet Plaza
Location • In malls