The Method
“Passion is the ultimate tool, to build any kind of adventure�
The Method
AndrĂŠs Beregovich - Expedition Photographer and Industrial Designer
Prologue For most of my years in the outdoor world, as a
sacred moment of personal sanctity. Always thinking
climber, expedition photographer and designer, my
on where I would escape next, to experience that -very
primary interest was always to go to remote places.
needed- adrenalin shot.
Exploration then, became something one can only
A few weeks ago I was with Michael Steinle, a young
perform at the furthest corners, where isolation and
and outstandingly talented climber from Russia, on my
exposure to natural hazards were the must-have
way to Austria, to Gasteiner-tal to climb Mordor: a WI5
ingredients to call it an adventure.
– 317 meters tall frozen waterfall, which is considered
During my professional career, I have kayaked
one of the most demanding climbs in that country.
Antarctica, paraglide Venezuela, tracked wild pumas
While in the middle of the climb, a team -some 50
in Patagonia and climbed through glaciers to find that
meters above us- was constantly dropping pieces
of ice that would pass right next to us, like speeding
So I started thinking that; for what I can tell, most
bullets.
people don’t go want to climbing outdoors for a bunch of reasons:
After avoiding some of those flying “ice-fists”, one of them touched an edge of the wall and changed its
- It is far and expensive to go climbing outdoor
trajectory, hitting me right under my right eye. In pain,
- I don’t have time for that.
with difficulties to see and unable to continue, we had
- It’s wet, dirty and fairly dangerous
to abandon our goal and apply the “art of losing” to our
- I don’t consider my self an outdoor person
little project…
- I like a controlled environment (a gym) - I’m not a hippie, I’m an urban kind of person
The ice that closed my eye, opened my mind
- I do it for the fitness, not the adventure - Buying expensive things I can only use a bit.
With my eye still looking like a balloon and bit bored because I couldn’t practice any sports, I began to think
Now, these can be some, of many other reasons, one
about this whole situation, analyzing the risks involved
could start digging out from people’s mentality, but
in my activities and how my addiction to adventure
above all; they can be valid arguments not to go out
has put me back in the game, after some -even more-
and have adventures.
serious accidents in the past. The fact that so many people don’t understand why we
But people do want to have adventures, and that made
-me and many others-, seek the exposure that we call
me think of a simple thing:
adventure to feel alive, made me wonder of two things: how can I translate that experience to other people?
“We are so busy thinking of faraway places to build
and more important: how can I recreate the sense of
our adventures, we forget to look to what it’s right
adventure without that much risk?
in front of us: The city playground”.
We want to feel like kids. When we could climb on everything.
The Method
This project aims to tell a different story about the
can run a mountain in 2 hours or withstand freezing
climbing culture. It aims to be that renegade subject
temperatures, risking the lost of fingers in the process.
that the industry and the consumers have moved away
I want to show the market, the consumer, the athletes
from their plans, because they are too busy trying to
and the non-athletes-yet, that there is adventure
exploit a segment that lost the freshness.
right here at your very own backyard, and that you
Mountains are beautiful -don’t get me wrong- and
can exploit the urban premises like never before by
I adore mountains. I will always be attracted to big
planning your most daring and thrilling moments,
climbs and remote adventures, but there is a huge
avoiding some of the things that are keeping you from
world of possibilities right outside our doors, when (if)
pushing your limits.
we put a little bit of imagination and creativity and we
There is beauty in the marriage of an outdoor sport
reach for that first instinct we had when we were kids;
with the urban culture, the art and lifestyle. This is an
we wanted to climb absolutely everything!
adventure that needs to be shown!
I want to tell a different story, a vision that climbing is not reserved for high performance athletes who
The Project The Urban Method is an art-sport related project,
The storytelling
based in Munich, seeking to: This is a visual story, which will not involve huge - Find a series of locations, hidden within the city, to
amounts of text, but powerful images. In order to
portrait different styles of climbing on those places.
achieve this; the book will have stories on 20 different locations around the city, where we will show different
- Develop high quality imagery related to the urban-
styles of climbing (Bouldering, Aided Climbing,
climbing scene, the brands can use. Showcasing the
Drytooling, Water Soloing, etc).
use of their products.
Each one of these locations (chapters) will be structured the following way:
- The production of a 200 pages, A4 size, landscape hard cover book.
10 Pages per location
- The production of a 200 pages, A4 size, e-book for
o
Intro to the location (why we chose it)
free distribution.
o
Intro to the style of climbing used at it
o
Review of the material used to perform the climb
o
Images of the climb
- A social media feed to tell the story about this process. - An urban climbing, fine art exhibition with large format pieces.
“There is an unexplored world, right outside our doors”
The Method
The Support This project is oriented to create a strong trend among
The Hiker
climbers, so they can learn touse their gear all year round, instead of just seasonally. We want to show
You like comfortable environments; you feel attracted
them how to make the best use of their products
to this world but still haven’t decided if you’re capable
and how to create micro-adventures within the
of trying. You walk next to the guys practicing these
urban environment. Plus, we want to give your brand
activities and dream of making the jump.
something useful in return, depending on the level of
You’re on the right track.
commitment you want to acquire. You choose to give us The benefits to your brand will go from being present as a logo and on the images, to full marketing
o A full package of Brand’s Products for 2 people
packages with astonishing material your brand can use and distribute.
What you get in return: As a supporter, our deepest admiration for committing to the cause, but since we
As a brand, you can support us in many ways. The
know thanks is not enough, you also get:
ones you will find next, are just the common frames for it, but we are open to discuss and find the best
o Your brand logo on the sponsor’s page of the book.
possible way for your brand to participate in this unique
o Your Products being used in our images.
adventure.
o Mentions, social images and tags on our feed o Technical reviews of your products
On the other hand, if you just feel comfortable with one
o Your logo on the Micro-site of the project
of the following types of support, then, we can only
o Link to the e-book, to distribute as much as you want
say: welcome onboard!
The Gym Climber
The Rock climber:
This is the first time you try this kind of thing and you’re
You already trained your skills at the gym and you
not very sure if you will like it or not. Your capacity of
feel more confident about trying new things. You want
taking risk is still small and you still want to play safe.
a taste of real adventure and you’re ready to take a bigger cup of adrenalin.
You choose to give us You choose to give us o 500 eu o A full package of Brand’s Products for 2 people
o 1.000 eu o A full package of Brand’s Products for 2 people
You get in return: Hands up from us, for committing to this quest and a nice marketing care-package:
You get in return: Our deepest love towards your brand for joining the cause. But you’re into playing
o Your brand logo on the sponsor’s page of the book.
hard, so we will respond accordingly.
o 2 Marketing images (full quality and rights) o Your Products being used in our images.
o Your brand logo on the sponsor’s page of the book.
o Mentions, social images and tags on our feed
o 4 marketing images (full quality and rights)
o Technical reviews of your products
o Your Products being used in our images.
o Your logo on the Micro-site of the project
o 1 marketing customized image for a product of your
o Link to the e-book to distribute as much as you want
choice (full quality and rights)
o A copy of the printed book
o Mentions, social images and tags on our feed o Technical reviews of your products o Your logo on the Micro-Site of the project o Link to the e-book to distribute as much as you want o 2 copies of the printed book
The Traditional climber
o Your brand logo on the sponsor’s page of the book, as prime sponsor (means bigger than the rest).
Few things make you feel afraid. Your level of
o 6 Marketing images (full quality and rights)
confidence on your skills is solid and you know how to
o Your Products being used in our images.
assess risk and how to push hard for your objectives.
o 2 marketing customized images for products of your
Safety is a lady you don’t want to dance with anymore
choice (full quality and rights)
and you’re in for the thrill of the true adventure.
o Mentions, social images and tags on our feed
Your need for adrenalin has taken you far and, if you’re
o Technical reviews of your products
alive, is because you know very well what you’re doing.
o A chapter and your logo goes at its first page
Respect!
o Logo on the Micro-Site as prime sponsor o Link to the e-book to distribute as much as you want
You choose to give us
o 4 copies of the printed book o 1 customized and signed copy of the printed book
o 2.000 eu o A full package of Brand’s Products for 2 people You get in return: We think you’re a beast; we drool about the idea of being a part of your team and go to this adventure together. We will demonstrate our passion to your brand by devoting a complete location (chapter) just to it. You deserve it!
The Method
The Method
The Ice climber
o Your brand logo at the beginning of the book as partner sponsor.
This is your game and you know it. Not only you’re a
o 8 Marketing images (full quality and rights)
monster on the wall but you also chose to add blades
o Your Products being used in our images.
to the game. Fear is not an option and risk is just part
o 4 marketing customized images for products of your
of what you like.
choice (full quality and rights)
A true hero!
o Mentions, social images and tags on our feed o Technical reviews of your products
You choose to give us
o A chapter and your logo goes at its first page o Logo on the Micro-Site as partner sponsor
o 5.000 eu
o Link to the e-book to distribute as much as you want
o A full package of Brand’s Products for 2 people
o 6 copies of the printed book o 3 customized and signed copy of the printed book
You get in return: Like we said, our admiration for committing to the cause is something we have for anyone willing to join us, but you’re in a different level and we know exactly what you demand.
The Free Soloist
o Your brand logo as THE SPONSOR at the beginning of the book.
There is little we can say about you. You’re the ultimate
o Access to all the material developed for the project
adventurer. Your abilities and experience are simply
and to select all the images you want from it (full quality
beyond our comprehension. We can only look humble
and rights)
upon your presence and your cooperation with our
o If you have all the gear we need, we will only use that.
project is just the biggest honor.
o 10 marketing customized images for products of your choice (full quality and rights)
You choose to give us
o Mentions and tags on our social feed as THE SPONSOR.
o 50.000 eu
o Technical reviews of your products
o A full package of Brand’s Products for 2 people
o Your logo on the Micro-Site of the project as THE SPONSOR.
You get in return: In the presence of someone like you,
o Link to the e-book to distribute as much as you want
we can only say: You own this game, and we will do
o 10 copies of the printed book
everything in our power to make this project represent
o 5 customized and signed copy of the printed book
your values and level of commitment.
o 1 Large format printed image signed (150 cm x 70 cm on acrylic support) Getting the extra pitch If your brand wants to print more books, to distribute on their own, we can make personalized copies for a price of 50eu per unit. You just need to say the word!
The Method
When you do things out of passion, success is just a consecuence. To finish this presentation, I want to thank you beforehand for listening to this idea and devoting your time to know a little bit more about it. I have the sincere feeling, this industry needs a different vision and together, we can make that happen. In the final page –and because I know that is important to see more examples- you will find images of some of my previous work and the things that I have done for this industry. AndrÊs B.
featured image along
Nikon Pro Magazine - 2014
Leo Dickinson at BANFF
Selected as one of the best 10
International Film festival
Winter images of the year.
2011
Dark Dog Campaing “energy to
Sony Action Cam campaign for
go anywhere� - Concept Design
Chile - 2011 Shot in Antarctica
and production.
Summit at Neko Bay in
Venezuela by Paraglider for
continental Antarctica - 2012
the Ministry of tourism of the
and Campaign for tourism in
Venezuelan government.
Antarctica
National Geographic 125 years
Campaign for Marmot Chile -
anniversary - Published at
Shot over a floating Iceberg 2011
Yourshot by Cory Richards and
at Patagonia
Sadie Quarrier 2014
For more examples, please visit
www.ekkoimages.com
The Method