Lean UX Design #3 metaphors 路 maps
Andrius Butkus 2013
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Conceptual Design
http://www.youtube.com/watch?v=Jo2SG4JhohQ
Metaphors Take advantage of people’s knowledge of the world by using metaphors to convey concepts and features of your app. Metaphors are the building blocks in the user’s mental model of a task. Use metaphors that represent concrete, familiar ideas, and make the metaphors obvious, so that users can apply a set of expectations to the computer environment.
Creating and meeting expectations Experiences from the real-world and other software Metaphor’s suggested use and software’s ability to extend it Playlist, album, stack, ... Objects = Nouns Actions = Verbs Trigger emotions
Mental Model Familiarity Simplicity Availability Discoverability
🔎 I⏱ ⏲ ⌂ 👥 🔒 🔋 📥 ✉ ⋆ 📎 🔗 👍 🌄 ♫ 📝 ▶ 🔀 🔁 💻 📱
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desktop search tab menu instructions bookmarks history game map
 The future of mobile maps is not about the maps themselves, but about everything you can build on top of them.
 as a user i want something so that value.
where I am? where are other things?
http://www.youtube.com/watch?v=dFs9WO2B8uI
define real
Simulacra and Simulation Simulacra and Simulation is a 1981 philosophical treatise by Jean Baudrillard seeking to interrogate the relationship among reality, symbols, and society.
Which one is a map?
London
Paris
Barcelona
 as a user i want something so that value.
where I am? where are other things? where are my friends now? where I need to go? how I can get there now? what’s around me now?
♼ [ thanks ]
www.andriusbutkus.com