Lean UX Design #7 Minimum Viable Product
Andrius Butkus 2013
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vision
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as a user i want something, so that value what’s the smallest thing you can do?
Minimum Viable Product
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start small
learn
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Minimum Viable Product basic value proposition 1. Can you make it simpler? 2. What is the assumption(s) you are out to prove? 3. How quickly can you get it out? 1. Make a list of the core functionalities your product will have 2. Map that to your list of assumptions. 3. As you prove each assumption, you can add another layer.
Minimum Viable Product gets the job done 1. What core functionality does your MVP have? 2. What numeric criteria determine success or failure? 3. What will you learn from the performance of this MVP?
Minimum Viable Product data gathering, value proposition delivering, assumption proving machine.
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Minimum Viable Product biggest risk: making something no one wants not launching = painful, but not learning = fatal put something in users hands (doesnt have to be code) and get real feedback ASAP know where your target audience hangs out & speak to them in an authentic way
Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions. Its goal is to test fundamental business hypotheses.
At Startup Lessons Learned 2010, Drew summed up his experience with this single slide:
examples
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“It drove hundreds of thousands of people to the website. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It totally blew us away.�
http://answers.oreilly.com/topic/1372-marketing-lessons-from-dropbox-a-qa-with-ceo-drew-houston/
explainer video landing page wizard of Oz concierge raise funds
explainer video landing page wizard of Oz concierge raise funds
explainer video landing page wizard of Oz concierge raise funds
explainer video landing page wizard of Oz concierge raise funds
explainer video landing page wizard of Oz concierge raise funds
for more technical tips check it out http://techcrunch.com/2012/07/13/how-to-create-a-minimum-viable-product/
success stories ✓
Ash Maurya’s book started out as a series of PDFs emailed to his loyal readers and turned into a best selling book.
starting as a Minimum Viable Product
“All we did was we took a WordPress Blog and we skimmed it to say Groupon and then every day we would do a new post with the points embedded. It was totally ghetto. We would sell t-shirts on the first version of Groupon. We’d say in the write up, ‘This t-shirt will come in the color red, size large. If you want a different color or size, email that to us.’ We didn’t have a form to add that stuff. We were just, it was so cobbled together. It was enough to prove the concept and show that it was something that people really liked. The actual coupon generation that we were doing was all FileMaker. We would run a script that would email the coupon PDF to people. It got to the point where we’d sell 500 sushi coupons in a day and we’d send 500 PDFs to people with Apple Mail at the same time. Really the first, until July of the first year was just a scrambling to grab the tiger by the tail. It was trying to catch up and reasonable piece together a product.” Andrew Mason
growing into a Most Valuable Product
starting as a Minimum Viable Product
http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it
growing into a Most Valuable Product
starting as a Minimum Viable Product
growing into a Most Valuable Product
starting as a Minimum Viable Product
growing into a Most Valuable Product
design your MVP for the app you’re working on now
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your turn
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1. Make a list of the core functionalities your product will have 2. Map that to your list of assumptions. 3. As you prove each assumption, you can add another layer.
1. What core functionality does your MVP have? 2. What numeric criteria determine success or failure? 3. What will you learn from the performance of this MVP?
1. 2. 3. 4. 5.
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♼ [ thanks ]
www.andriusbutkus.com