Lean UX Design: #8 Visual Design

Lean UX Design #8 The Right Amount of Visual Design

Andrius Butkus 2013

I

How important is visual design in user experience? ! !

How much time you should spend on visual design early in design process?

Incredibly important. ! ! !

Not much.

đ&#x;’˛ function over form audience product expectations

“you’re running a business, not a museum�

!

Laura Klein

"

!

interaction

visual

information architecture home screen menu navigation

layout color icons fonts

Helvetica Neue Helvetica Neue Helvetica Neue

Helvetica Neue Helvetica Neue Helvetica Neue 1983

iOS 7

http://flatuicolors.com

60%

30%

10%

Lean UX Design

Lean UX Design

Lean UX Design

Lean UX Design

#1 idea validation

#2 structural design patterns

#3 metaphors 路 maps

#4 features/intentions 路 KPI 路 metroApp 路 search/explore

Andrius Butkus 2013

Andrius Butkus 2013

Andrius Butkus 2013

Andrius Butkus 2013

I

I

I

I

Lean UX Design

Lean UX Design

Lean UX Design

Lean UX Design

#5 displaying data on mobile devices

#6 using social data

#7 Minimum Viable Product

#8 The Right Amount of Visual Design

Andrius Butkus 2013

Andrius Butkus 2013

Andrius Butkus 2013

Andrius Butkus 2013

I

I

I

I

flat design

a good logo is easily recognisable as shape alone

! " # $ % & ' ( ) * + , - . / 0 1 2 3 2  5 6 7

as a user i want something, so that value as a student i want to learn, so that i get a good grade as a student i want to learn, so that i get a good job

đ&#x;“– #

Lean UX Design course 2013

� � & ♼

8 lectures 323 slides 62 hours of preparation 7 hours of lecturing 256 km traveled 43 friends made

♼ [ thanks ]

!" www.andriusbutkus.com