Lean UX Design #6 using social data
Andrius Butkus 2013
I
as a user i want something, so that value
there’s an app for that 1/2
half of entire USA uses smartphone
✋ ✉
we touch our phones 50 times a day 43% of emails are opened on mobile
50,000,000,000 apps downloaded on App Store
đ&#x;“ąđ&#x;“ąđ&#x;“ąđ&#x;“ąđ&#x;“ą
22% of downloaded apps are used more than once
top free apps
top paid apps
1. Facebook
1. Angry Birds
2. Pandora Radio
2. Fruit Ninja
3. Instagram
3. Doodle Jump
4. YouTube
4. Cut the Rope
5. Skype
5. Angry Birds Seasons
6. Words With Friends Free
6. WhatsApp Messenger
7. The Weather Channel
7. Camera+
8. Twitter
8. Words with Friends
9. Temple Run
9. Tiny Wings
10. Google Search
10. Angry Birds Space
social is the new black
not all apps need to be social
đ&#x;“ą
1. 2. 3. 4.
It must have something valuable to share. It must make it easy for users to share and for friends to join. It must reward users for sharing and offer them incentives to come back. The more people use the app, the more value must be created for them.
engage
get your users to invite their friends in the
shortest amount of time possible.
đ&#x;‘¤ login
user name
password
✓
simple login
profile picture
motiv
vate
show top actions
enable to share
its all connected, but what does it mean?
đ&#x;ŒŽ
semantic web
I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.
– Tim Berners-Lee, 1999
subject predicate object
RDF
subject predicate object contact me
#firstName
Andrius
ď˜?
Open Graph
user
action
object
Andrius
likes
Lamborghini
The Facebook Open Graph allows your app to have more verbs or actions. A user could 'read' an article on your website, 'cook' a recipe or 'vote' for something. Read, cook and vote are Open Graph actions you can setup.
you share your
đ&#x;‘¤
đ&#x;‘Ľ
âš‘
identity
friends
interests
Action types
Objects
fitness.walks fitness.runs
Achievement Album Application Checkin Comment Domain Errors Event FriendList Group Insights Link Message Note Offer Order Page Payment Photo Pictures Post Question QuestionOption Review Status message Thread User Video
music.listens music.playlists news.publishes news.reads video.wants_to_watch video.rates video.watches books.quotes books.rates books.wants_to_read books.reads places.saves og.likes og.follows
{ "about": "Issuu is the world's leading digital publishing platform. For support, please go to http://help.issuu.com or write to support\u0040issuu.com", "category": "Product/service", "company_overview": "Issuu is the leading digital publishing platform delivering exceptional reading experiences for magazines, catalogs, and newspapers. Millions of people have uploaded their best publications to create beautiful digital editions. When will we see yours?\n", "description": "If you need help using Issuu, please go to http://help.issuu.com. Have specific support questions? Write to our fabulous support team at support\u0040issuu.com\n\nYou publish! \n", "founded": "2007", "is_published": true, "location": { "street": "Gasv\u00e6rksvej 16", "city": "Copenhagen", "state": "", "country": "Denmark", "zip": "1656" }, "talking_about_count": 3548, "username": "issuu", "website": "www.issuu.com blog.issuu.com", "were_here_count": 0, "id": "5720169626", "name": "Issuu", "link": "http://www.facebook.com/issuu", "likes": 162995, "cover": { "cover_id": "10151846178554627", "source": "http://scontent-a.xx.fbcdn.net/hphotos-ash3/1378850_10151846178554627_1892884635_n.png", "oset_y": 0, "oset_x": 100 } }
{ "id": "862620233", "name": "Andrius Butkus", "first_name": "Andrius", "last_name": "Butkus", "username": "andrius.bk", "gender": "male", "locale": "en_US" }
I +
=
?
I user
action
object
?
?
?
I user
action
object
reader publisher advertiser curator group ...
read liked stacked wants to read followed published ...
publication stack
there are others...
evaluate your app
đ&#x;‘¤ your turn
1. 2. 3. 4.
It must have something valuable to share. It must make it easy for users to share and for friends to join. It must reward users for sharing and offer them incentives to come back. The more people use the app, the more value must be created for them.
1. 2. 3. 4. 5.
Simple login Profile picture Motivate Show top actions Enable to share
add ď˜? Open Graph 1. 2. 3.
User Action Object
performance 1. 2.
What are you trying to achieve? What KPI will capture that?
♼ [ thanks ]
www.andriusbutkus.com