DynAdmic Brand Identity Manual 2017
Logo
1.1 Logo Construction
Space between pictogram and wordmark = 1/2 of letter “n�.
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Wordmark and play button vertical align center.
Pictogram
Bottom of pictogram aligns with baseline of tagline.
Wordmark
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Tagline
1.2 Logo Size Scale: 100% Text : size = 144 pt, font= Futura Medium, color HEX = 434243
Scale: 50% Text : size = 72 pt
Scale: 25% Text : size = 36 pt
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1.3 Standard Logo Positive Standard logo Scale = 100%, text size = 144 pt Green color HEX = 98C93C Grey color HEX = 434243
Standard logo greyscale Black color HEX = 000000 Grey color HEX = BABABA This version of the logo is to be used only on black and white documents such fax sheets, or black and white press ads.
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Standard logo greyscale Black color HEX = 000000 This version of the logo is to be used only on black and white documents such fax sheets, or black and white press ads.
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1.4 Standard Logo Negative Standard logo Scale = 100%, text size = 144 pt Green color HEX = 98C93C White = paper color
Standard logo greyscale White = paper color Grey color HEX = BABABA This version of the logo is to be used only on black and white documents.
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Standard logo greyscale White = paper color This version of the logo is to be used only on black and white documents.
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1.5 Pictogram Positive Pictogram Scale = 100% Green color HEX = 98C93C Grey color HEX = 434243
Pictogram greyscale Black color HEX = 000000 Grey color HEX = BABABA This version of the logo is to be used only on black and white documents such fax sheets, or black and white press ads.
Pictogram greyscale Black color HEX = 000000 This version of the logo is to be used only on black and white documents such fax sheets, or black and white press ads.
1.6 Pictogram Negative Pictogram Scale = 100% Green color HEX = 98C93C White = paper color
Pictogram greyscale White = paper color Grey color HEX = BABABA This version of the logo is to be used only on black and white documents.
Pictogram greyscale White = paper color This version of the logo is to be used only on black and white documents.
1.7 Logo Freezone Logo freezone equals half of the height of the pictogram.
Pictogram freezone equals half of the height of the pictogram.
1.8 Logo with Taglines
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Listen. Target. Reach.
Your Brand’s Wingman
Audio Targeted Video Advertising
1.9 Logo with Tagline Freezone
Logo with tagline freezone equals half of the height of the pictogram.
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1.10 Standard Logo Position DynAdmic
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Avoid positioning the logo in the center of a format unless it is small or contained in a rectangle or circle.
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The edge of the logo freezone should at least touch the border of a format.
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Turn logo so that it reads from bottom to top.
1.11 Pictogram Position
Avoid positioning the logo in the center of a format unless it is small or contained in a square or circle.
Do not change the orientation of the pictogram.
The edge of the pictogram freezone should at least touch the border of a format.
1.12 Pictogram in Square or Circle The size of the containing square should be equal to or larger than the surface of the pictogram and its freezone area.
x = 1/4 the height of the pictogram
The circumference of the containing circle should at least pass this point.
1.13 Logo Don'ts
DynAdmic Do not use the freezone as a box or frame. It is meant to help positioning the logo but should not be colored.
DynAdmic Do not reposition logo elements.
DynAdmic Do not put logo on any background that impedes its legibility.
DynAdmic Do not change the color of pictogram.
Do not outline the logo.
DynAdmic Do not swap the colors between the pictogram and wordmark.
Colors
Primary Color: Green color HEX = 98C93C
Secondary Colors: Dark grey color HEX = 434243
Orange color HEX = F15833
Yellow color HEX = F7C842 Relative proportion of primary color to secondary colors Navy color HEX = 324375
Light blue color HEX = C3E9F8
Typography
3.1 Logo Wordmark Style Futura Medium Tracking = -10 pt 100% = 144 pt Grey color HEX =434243
3.2 Logo Tagline Style
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Avenir Medium Tracking = 0 pt 100% = 40 pt Grey color HEX =434243
3.3 Header Style
DynAdmic • www.dynadmic.com.br • sales-sa@dynadmic.com • 4883-1004 Avenir Medium Tracking = 0 pt Size = 8 pt Grey color HEX =434243 Opacity = 50%
3.4 Title & Subtitle Style Montserrat SemiBold Tracking = 0 pt Size = 24 pt Grey color HEX =434243
Montserrat Light Tracking = 0 pt Size = 14 pt Grey color HEX =434243
CLICK TO ADD TITLE Click to add subtitle
3.5 Body Text Avenir Black Size = 22 pt Leading = 24 point Tracking = 0 point Grey color HEX: 434243
Avenir Black Size = 16 pt Leading = 24 point Tracking = 0 point Grey color HEX: 434243
Headline 2
Headline 1
This is a sample text set in Avenir Roman 10 point on 14 point leading with 0 point tracking in and 4.5 point in grey (HEX: 434243).
Avenir Black Size = 22 pt Leading = 24 point Tracking = 0 point Grey color HEX: 434243
Avenir Black Size = 12 pt Leading = 24 point Tracking = 0 point Grey color HEX: 434243
Headline 3
Headline 1
3.6 Powerpoint Text
CLICK TO ADD TITLE Tahoma Bold Upper Case Size = 40 pt Greeen color HEX = 98C93C
Tahoma Regular Size = 30 pt Grey color HEX = 434243
Avenir Black Upper Case Size = 18 pt
Avenir Medium Size = 16 pt Leading = 1.25 pt
Click to add subtitle
CLICK TO ADD HEADLINE
Click to add headline
Examples of Powerpoint slides:
Templates
E-signature Template PRINT FULL NAME Job Position
Tel: Personal Phone Number | Direct Phone Number Skype ID: abc123 | Email: abc123@dynadmic.com
DynAdmic New York - Miami - Mexico - Sao Paulo - Cannes Address: 27 W. 20th St, #800, New York, NY 10011 Tel: +1 (646) 722-2618 | Website: www.dynadmic.com https://www.youtube.com/watch?v=9phmNXx2FlM
The banner is optional.
Cannes - New York - São Paulo - México
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and now