Footlooze An OTT media platform, its all about youth, love, music, lust, passion, dreams, travel, junoon, inspiration, health, emotions, commitment to self, zindagi, entertainment. The want of today. A whole new world of entertainment.
Concept The concept revolves around the medium of media consumption, which is typically a landscape screen, be it device of any scale, the screen ratio mostly is similar. The logo represents F & L, the initials arranged in the screen ratio with the play button between signifying moving images and filling up for the missing part of the letter F.
FL Landscape screen- A typical medium for media consumption
Play button which signifies moving Images
F & L- Initials from footlooze arranges to fit the screen ratio
Colours As a media company the content needs to shine while keeping other information minimal and crisp. The golden colour signifies bling, youth, emotions, entertainment and dreams, while everything else is monochrome, its the media that needs to shine as if watching something in a theater. The black and white are used to convey informative aspects of the brand
Hex: #FEC262
Hex: #FFFFFF
Hex: #292B29
RGB: 254,194,98
RGB: 255,255,255
RGB: 41,43,41
CMYK: 0,26,71,0
CMYK: 0,0,0,0
CMYK: 71,63,65,66
Typography Primary text
Josefin Slab Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Secondary text
Raleway Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Vertical Layout
Logo Scaling
Logo Scaling
100%
70%
40%
25%
Logo Variations