Personas for Pidilite Experience Center

Page 1

Name

Ram Singh

Age

42

Domicile

Gorakhpur

Current City

Chandigarh

Occupation

Carpenter

Education

10+2

Work Experience

15 years of experience

Media Consumed

Television

Other Income Sources

Masonry

Transport

2nd hand motorcycle

Avg Income

20,00-month


Name

Laxmi

Age

24

Domicile

Bilaspur

Current City

Delhi

Occupation

Construction Labour

Education

8th pass

Work Experience

6 yrs in construction

Media Consumed

work

Other Income Sources

T.V.

Transport

Nil

Avg Income

Public transport 15,000-month


Name

Shyam Narayan

Age

40

Domicile

Dhanbad

Current City

Rohtak

Occupation

Construction Contractor

Education

10+2, B.A.

Work Experience

11 yrs

Media Consumed

T.V., Smartphone, Newspaper

Other Income Sources

Nil

Transport

Motorcycle

Avg Income

40,000-month


Name

Kartik Shankar

Age

33

Domicile

Lucknow

Current City

Lucknow

Occupation

Works in a construction

Education

firm

Work Experience

10+2, Civil Engineering

Media Consumed

5yrs as procurement officer

Other Income Sources

T.V., Smartphone,

Transport

Cinema, Newspaper

Avg Income

Personal Civil Projects Car, Motorcycle 60,000-month


Name

Rashmi Desai

Age

28

Domicile

Mumbai

Current City

Ahmedabad

Occupation

Interior Designer

Education

10+2, Fine Arts, M.Des(Interior)

Work Experience

3 yrs in a design firm

Media Consumed

Theatre, Cinema, Magazines, T.V, Smartphone, Social

Other Income Sources

Media

Transport

Personal Projects

Avg Income

Car 60,000-month


Name

Prateek Amritraj

Age

53

Domicile

Delhi

Current City

Mumbai

Occupation

Builder

Education

10+2, B.Comm.

Work Experience

20 yrs in business

Media Consumed

T.V., Smartphone,

Other Income Sources

Cinema

Transport

Nil

Avg Income

Car 10,00,000-month


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