de.nîmes company profile

Ann Stoker Andrea Penalba Amanda Ceide

de.nîmes

Nina Molina

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COMPANY V de.nîmes is a public outer wear company of fering E a new alternative for the use R of exclusive waterproof denim. From the denim fabric V “Serge de Nîmes”originated I in France, de.nîmes develops a durable and high quality E outer wear product reinforced W with water-resistant features; positioning our product into t h e h e a v y - o u t e r w e a r i n d u s t r y.




NINA MOLINA

Style & Public Relations Director

ORGANIZATION CHART

ANDREA PENALBA Design & Creative Director

AMANDA CEIDE Buying & Product Development Director

ANN STOKER Marketing & Production Director

DESING & CREATIVE DIRECTOR • Defining design guidelines and strategies.

• In c harge of all t he creative and concept process of the brand.

• Gat hering toget her ever ybody involved in t he project validate t he collection • Following t he sales indicators and consumer satisfaction • Ta k i n g f i n a l d e c i s i o n s a n d i n c harge of managing, developing and leading the team of directors.

ANDREA

STYLE & PUBLIC RELATIONS DIRECTOR

• Styling of the new collections for photoshoots.

• Holding/participating in talks to the representatives and salespeople at t he Point of sale (POS).

• Holding launc h events.

• Following t he sales indicators and consumer satisfactions.

• Go to the POS to study the target costumer in contact with the product.

NINA

BUYING & PRODUCT DEVELOPMENT DIRECTOR

• Planning the offers • Market researc h for product development.

• Produce detailed tech packs.

• Following complete development of product from initial drawings to final sample.

• Manage all designated sales.

• Maximize the company’s profits by making sure t hat t he products on store shelves appeal to consumers.

AMANDA

MARKETING & PRODUCTION DIRECTOR

• Retrieving information on monitoring the market of the previous collection.

• I d e n t i f y i n g Tre n d s a n d ra w materials.

• Analyzing the competition and their adver tising.

• Manage the critical production cycle from concept t hrough d e l i v e r y.

• Placing production orders and keeping factories updated on sales.

ANN

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S T VALUE T Ensure our customer's E loyalty t hrough M transparency and E integrity by of fering an N innovated high-quality T product.

MISSION T To p r o v i d e h i g h - q u a l i t y A outer wear products by T adopting innovative E waterproof fabrics through M exclusive designs. Delivering E modern sophistication N t o w a r d s o u r c o n s u m e r.

T

D I FUTURE E C T I O N

To e x p a n d d e . n î m e s globally and continue improving and obtaining c u s t o m e r l o y a l t y. B r o a d e n our range of products, as well as our customer ser vice process.

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VISION T To l e a d w i t h i n t h e A industr y of high-quality T waterproof fabrics so E that we can of fer our M customers an exclusive E and distinctive N experience.

T

Grad Student Instagram Blogger Income: 80k-90k Fashion forward Enjoys writing, drinks with friends and casual dating.

de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes

de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes

Lives in Brooklyn,NY

M TARGET R K E T

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de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes de.nîmes

24 ye a r s o l d

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Lily Rhodes

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Zan Smith 28 years old Lives in Toronto Fashion Photographer I n c o m e : 10 0 k - 13 0 k First one to discover up and coming brands.

Enjoys hiking and cr af t beer.

P R OFFERING D U - Classic denim jacket C - Utilitarian Vest T - Trench Coat - Abstract Blazer - Army mid-Jacket

FUTURE: JEANS & BAGS


Our products are geared towards providing function and protection from the elements while s t i l l r e m a i n i n g t r e n d y.

UNIQUE SELLING PROPOSITION de.nîmes aims to combine innovation and edge with our core product of fering.

Each piece will be handcraf ted with waterproof denim for a functional, statement piece fit for the trendy c o n s u m e r.

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OUTERWEAR COLLECTION

M A R K U P : 7 5 % $ 19 5

$200

$187

$ 17 5

$ 15 0

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THANK YOU

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