FASHION ADVERTISMENT CAMPAIGN Professor Oscar Betancur
Ann Stoker
Process Book
ZARA is a very clean and minimalistic brand. Monochromatic and solid, keeping an efortless yet professional look. We aspired to create a new style for the classic Zara campaigns by combining a new darker look to replace their lighter ones.
INSPIRATION
Fall Weather 17
#new STYLE
#newstyle
FPO’s
PHOTOSHOOT
Model - Rachel Murray Photographer - Ana Gabriela Goldoni Make Up & Hair - Isabella Goldoni Location - Frogtown Scheduled - October 13th 2017
SHOT LIST OUTFIT 1 - blazer, top, pants - full body legs crossed hands inside pocket - sitting down on stool legs on stool hands folded - legs up and crossed
OUTFIT 2 - puff sleeved top, pants - on the floor legs extended looking sideways arms crossed - legs up and distanced hands cupping face CLOSE UPS
FINAL ADVERTISMENTS