Zara Advertisement

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FASHION ADVERTISMENT CAMPAIGN Professor Oscar Betancur

Ann Stoker


Process Book




ZARA is a very clean and minimalistic brand. Monochromatic and solid, keeping an efortless yet professional look. We aspired to create a new style for the classic Zara campaigns by combining a new darker look to replace their lighter ones.


INSPIRATION




Fall Weather 17

#new STYLE

#newstyle

FPO’s


PHOTOSHOOT


Model - Rachel Murray Photographer - Ana Gabriela Goldoni Make Up & Hair - Isabella Goldoni Location - Frogtown Scheduled - October 13th 2017


SHOT LIST OUTFIT 1 - blazer, top, pants - full body legs crossed hands inside pocket - sitting down on stool legs on stool hands folded - legs up and crossed

OUTFIT 2 - puff sleeved top, pants - on the floor legs extended looking sideways arms crossed - legs up and distanced hands cupping face CLOSE UPS



FINAL ADVERTISMENTS







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