#TELFEEZY 1

They maintain accounts on all popular social media to achieve a full (32.15%) (Similarweb, 2021), due to them being most active on the app. Facebook isn’t used by Gen Z, which is why they aren’t active, however TikTok is. Despite not being active on TikTok, (Doyle, 2021), they have nicknamed Telfar ‘Telfeezy’ by their consumers, with the name harbouring 15.5M views, the second most viewed Telfar related hashtag after ‘#Telfar’ with 55.7M views (Source: Tiktok: Online). Telfar’s a pop up event (owned media) on Fire Island for their new swimwear collection in 2016 attempted to reach gay consumers to welcome them to the Telfar community (Anderson, 2016).