1 minute read
CONTENT MAPPING
Engagement
• Telfar engage frequently with instagram, as does the consumer with a 4.69% engagement rate (Socialblade, 2021).
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• On instagram they are frequently posting, doing ‘lives’ to have live panels, giving consumers a glimpse at upcoming colours of bags and reposting consumer’s photos (Telfarglobal: instagram, 2021).
• Telfar social media content is personal and engaging and shows consumers depth to the company, making them feel as if they are part of a community.
• There is similar content on their twitter as their instagram posts e.g. upcoming drops, but not as frequent.
• Telfar have their own TV channel where they do live panels and drops and re-upload consumer content.
