EVALUATION

• Telfar’s website a showcase of every years previous collection and a ‘news’ section which is a direct link Telfar, 2021).

• They also feature descriptions of the products on their website e.g. size, survival kit” (Telfar, 2021) from Telfar buy because of what the brand represents and because they want to be part of the community, rather than due to the materials/ quality of the bag (Blacksher, 2021).

• The website also features info on shipping including International and details on how to set-up Klarna prior to live Shopping Bag drops so you won’t be at a disadvantage due to how quickly they sell out (Telfar, 2021).

• No permanent physical store for consumers to feel material/ quality prior to purchase.

• Website average visit duration of 3 minutes 4 seconds, 8.56 pages per visit and bounce rate of 24.54% (Similarweb, 2021).