1 minute read
CONTENT MAPPING
4
Advertisement
Purchase
• Consumers have the ability to purchase though the website, where they can use the instalment plan Klarna to break up the purchase into 4 payments and make it more affordable for those with lower incomes (Telfar, 2021).
• This increases purchases as “73% of Gen Z and millennial shoppers would consider bringing fashion purchases forward if paying in instalments is possible” (Rohloff, 2021).
• On Telfar.TV the broadcast will occasionally show a QR code on screen which will send bag which has been well sought over and is only available through Telfar.TV (Escalante, 2021).
• Although Telfar do many things to ensure consumers are able to buy, many complain that they are unable to get a shopping bag due to how quick they sell out and want Telfar to make it more accessible (TelfarGlobal: Instagram, 2021).
• Telfar have a bag security program which allows costumers to purchase any colour of bag for 48 hours, they then produce them made to order (Pauly, 2021).
of someone who is of lower income (Blacksher, 2021). Thisserves nice things regardless of race or gender” (Olu, 2020).
