CONTENT MAPPING 5 POST PURCHASE

• Customer service on website regarding returns, how to contact them and how to care for your shopping bag (Telfar, 2021).

• Consumers can sign up for bag security programs when they are happening to receive reminders, as well as subscribe to their mailing list for new drops.

• Telfar will also email saying thank you for purchase and provide you an order number and later tracking info as well as updates on your shipment.

• Consumers have the ability to send images and videos of them with their purchases to Telfar via social media or through a QR code on TelfarTV, creating a community, which will then later be chosen to be reposted.

• Telfar do not however offer returns on shopping bags (Telfar, 2021).

The main post purchase incentive for consumers would be the community that they become a part of. It is incredibly important to many consumers especially marginalised people who feel as if they do not belong within the community of a luxury brand, critics argue that this is the main reason for the popularity and recent growth of Telfar, (Fernandez and Cordero, 2020).