Let’s talk about you
why KW?
Technology
Culture
Productivity
KW is built by agents for agents, focused on bettering the lives of our people.
Production drives proďŹ t, drives our culture, and creates abundance for our people.
KW is redeďŹ ning the use of technology in real estate, ensuring the agent remains at the center of each transaction.
Leverage
Profit Share
Coaching
KW provides Career Visioning, the KPA, 30-60-90 plans, and more to enable associate growth.
MCs share roughly half of their proďŹ ts with the agents who helped grow the MC.
Our coaching mission is to transform lives and business.
Events
Business Accelerator
KW hosts premier education and networking events, including the largest RE events in the US!
Keller Mortgage can offset buyer costs, passing value to your client and giving your business value.
Education Our award winning training opportunities support agents & their business at every level.
Our value propositions
global reach
We are the largest brokerage in the world. Period. KW is a global network of 185,000 associates working in 1,040 ofďŹ ces. We are the #1 real estate brand by Units Sold and Sales Volume. Outside the US and Canada, we have 9,945 associates working in 226 market centers.
Our global reach
in the local market
The Company We Keep Our agents come from all sorts of different backgrounds, but they share a common thread: KW. With our models and systems, they have created successful businesses.
Our unique position in the local market
#1 Dominating Market Share Year to date, our agents rank #1 in both volume and units in Oakland, Alameda, and Castro Valley.
Our unique position in the local market
agent-centric
Meet our Agent Leadership Council The ALC is considered the board of directors for our market center. Members help our real estate office run more profitably and efficiently. They also conduct training and make themselves available to help fellow agents.
We’re focused on you
GOAL Business Planning Your success is our success. That’s why we take
PRIORITIES
STRATEGIES
We’re focused on you
time to help you plan and build your business.
our resources
KWU Keller Williams University courses are designed to teach you the systems and models of successful real estate agents. Some describe KWU as a never-ending supply of information that is constantly updated with valuable insights from leaders within the industry.
The resources you need to help you meet your goals
In-office Trainings We offer a robust variety of classes and trainings for every agent and their business.
The resources you need to help you meet your goals
Coaching and Mentors Our Productivity Coaching and Mentorship Programs are designed to accelerate your business!
The resources you need to help you meet your goals
Meet Our Leadership Team At KW, we don’t have staff. Our employees serve as leaders, providing guidance and assistance to our agents, executed at the highest level.
The resources you need to help you meet your goals
culture
KW Events KW Events like Family Reunion and MEGA Camp are excellent chances to immerse yourself in KW’s culture, network with your peers, shift your mindset, and grow your business.
Culture is the foundation our company is built on
RED Day RED (Renew, Energize, and Donate) Day is an annual opportunity for KW agents to give back to the communities where they live. Every year in May, KW associates donate 100,000+ hours of community service!
Culture is the foundation our company is built on
KW Cares KW Cares is a public charity supported by all our associates across North America. It’s designed to help fellow KW associates in times of need, and is truly the heart of the Keller Williams culture in action. Thanks to KW Cares’ disaster relief model, agents are quickly
180K
$48M+
4245+
able to jump into action and help the victims
Associates Supported
Grants Awarded
Families Helped
of a disaster of almost any scale.
Culture is the foundation our company is built on
KW Wellness Program Keller Williams is one of the few brokerages that offers an insurance marketplace for their associates. KW Wellness encourages associates to live balanced and healthy lifestyles by ensuring that their physical and emotional well-being are supported. Our program is administered through Wellness Ambassadors, who drive initiatives in their market centers.
Culture is the foundation our company is built on
One of America’s Best Employers for Diversity
Headline & Awards We continue to reach new heights through
Most Innovative Franchises in Real Estate
innovation, disruption, and an uncompromising agent-first mindset. And, the world is taking notice.
One of America’s Best Employers for Women
Command delivers on KW’s commitment to tech
Culture is the foundation our company is built on
marketing
Welcome to KW Once you join KW, we will want to schedule time to meet for onboarding for items like Announcements, Email Signature, Business cards, Signage, Presentations, & Command Setup.
Marketing support as it should be
Our Approach to Branding At KW, your brand can be more than just another white sign or black sign. Whatever your branding goals, we’re here to support your vision.
Marketing support as it should be
Business Development We’re here to support your business development goals, from lead generation strategies to presentation support that helps you win the listing.
Marketing support as it should be
Marketing Support Simple marketing materials are available at the touch of a button, created for you so you can focus on what you do best.
Marketing support as it should be
Concierge Support We have an array of programs available for agents to help increase their business. We have partnered with RPM Mortgage to bring three loan options to your clients. Enhancement Loan, Bridge Loan, and Approved qualify for you next home before selling.
Marketing support as it should be
technology
Take Command Command is a centralized environment that covers everything a Keller Williams agent needs to optimize, manage, and run your real estate business with unprecedented simplicity and insight.
We are a technology company
Ask Kelle Kelle can be compared to Siri or Alexa. Ask Kelle to pull neighborhood market reports, check progress against career goals, and manage agent-to-agent referrals and networks.
We are a technology company
The all-new KW app The last piece in our technology ecosystem connects consumers to the agent. The app offers on-demand transactional information personalized to your unique process for buyer and sellers, plus a wealth of tools to delight our consumers.
We are a technology company
divisions
Luxury
Commercial
Young Professionals
Global Property Specialists
Luxury Membership gains you access to exclusive tools, resources, and networking opportunities, a perfect supplement to the KW Luxury International beneďŹ ts
Our commercial team consists of the most knowledgeable, results-driven brokers backed by the most innovative and scalable technology the commercial real estate industry has to offer.
The Keller Williams Young Professionals Division prepares the future leaders of Keller Williams to carry forth our company mission while preserving and strengthening our unique culture.
An exclusive group of KW agents who recognize the importance of their international clientele. Members have access to a bundle of international marketing tools to give international visibility to their US listings.
Our divisions
financial model
We invented the capping system A “Cap” is the point at which you have paid the royalty and CO$ in your anniversary year. Example; If your anniversary is July 1st and you reach your “cap” in January of the same fiscal year, you will be at 100% commission from the time you “cap” to June 30th and so on).
Our financial model
profit share
Profit Share and Growth Share
How Profit Share is Calculated
fees & costs
Our business fees include: ● Access to best-in-class technology with KW Command (CRM, Transaction Management, DocuSign, etc.), your AI powered assistant Kelle, and your personally branded KW Consumer App ●
Thousands of hours of online training videos and course with KW Connect ● ●
Extensive in-house trainings
E&O (Errors & Omissions) Coverage Marketing & Technology Support
● ●
Unlimited copies and printing ●
IT Support
$2880/year or $285/mo
KW Business Fees
Let’s get started!