THE GUNDERMAN GROUP
About Keller Williams
A company culture that nurtures excellence
It’s not the brokerage that helps you to find your ideal home, it’s the agent. Keller Williams has consciously created a company culture that attracts, trains, and nurtures the best real estate agents in the world so they will be able to better serve you. Our company culture has been studied in depth by Stanford University and they found that: “Keller Williams is…a company with a unique economic and cultural model, embracing organizational concepts such as profit sharing, shared decision making, open books, and extensive employee training.” In 2015, Training Magazine named Keller Williams the world’s #1 training organization across all industries. Keller Williams is proud to be a client-focused organization that fosters integrity and teamwork, rewards innovation and works to create win-win outcomes. We are thrilled you are considering Keller Williams as your choice to help you with your biggest, and most important asset, your home.
The Power of Keller Williams
Keller Williams
• The largest independent real estate franchise
• A network of over 146,000 real estate consultants with a projected growth of 300,000 • 800+ offices in the United States and Canada (50) major markets • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Named “Most Innovative Real Estate Company” by Inman News
Honors and Awards
• Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. Magazine for commitment to financial and physical wellness • Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system • Inc. Magazine 5000 Made list of fastest-growing private companies— for the fifth year in a row • Franchise 500 Made Entrepreneur magazine’s list of top franchises—for the fifth year in a row • National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on NAHREP’s list of top-producing Latino agents • REAL Trends/Wall Street Journal “The Thousand” Keller Williams had 147 associates and teams on the list of top real estate professionals in America • REAL Trends Canada’s Best Real Estate Agents Keller Williams is home to #1 agent by transactions (Marvin Alexander) • Inman News Innovator of the Year Keller Williams is home to the real estate industry’s top innovator (Ben Kinney)
• Best Companies to Work for in Texas Austin American Statesman • Inman 100 Most Influential Real Estate Leaders Report 6 Keller Williams representatives • SwanepoelPower 200 Most Powerful People in Residential Real Estate Report 10 Keller Williams representatives • The #1 Training Organization in the World across ALL industries - Training Magazine • REALTOR Magazine 30 Under 30 7 Keller Williams finalists and 4 winners, including the Web Choice winner • REAL Trends 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise • REALTOR Magazine Volunteering Works Keller Williams associate Miriam Hernandez Ramirez, one of five award recipients • National Association of REALTORS Distinguished Service Award Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates
332,399,099,047 IN SALES VOLUME
1 , 0 9 5 , 8 7 4 UNITS SOLD INDUCTED INTO TRAINING
TOP 10 HALL OF FAME - Training Magazine 2018
1 decision
156,149
170,494,939
AGENTS
IN PROFIT SHARE
827 OFFICES
57
STATES AND PROVIDENCES
31 REGIONS - All data based on figures for 2018
“Extraordinary results are directly determined by how narrow you can make your focus.” – Gary Keller
ABOUT THE GUNDERMAN GROUP Andrew and David’s real estate journey began in 2000. Together they have become the most successful real estate agents and team in the Alameda/Berkeley/Oakland/Piedmont market, consistently ranked in the Wall Street Journal as among the top 100 Realtors in the country. They are the only Alameda County Realtors to be included in the rankings. They both received broker status in 2010. Andrew and David are supporters of Impact Justice, Berkeley Repertory Theater, Cal Performances, Alameda Library Foundation, ACLU, Greenpeace, Planned Parenthood, The Sierra Club, and Family House, among other causes. David served on the Board of Trustees at Redwood Day School in Oakland and Andrew serves on the Board of Trustees at East Bay School for Boys in Berkeley and is a member of San Francisco Zen Center.
ANDREW RASKOPF GUNDERMAN 510.205.3575 | Andrew@TheGundermanGroup.com www.TheGundermanGroup.com | DRE#01394348 DAVID GUNDERMAN 510.205.4369 | David@TheGundermanGroup.com www.TheGundermanGroup.com | DRE#01313613
What our clients have to say Stories and testimonials from past clients.
Experience . Commitment . Results If we could give more than 5 stars to Andrew, David and their dream team, we would!! In fact, we are officially awarding them 10 stars! From start to finish, while representing us in the process of selling our home and purchasing a new one, they have been overtly keyed into understanding our interests and needs, providing sound expert advise relevant to the market, and providing exceptional customer service 100% of the time. On top of these qualities, they are extraordinarily creative and effective negotiators who know how to get things done expediently. As if that isn’t enough, they are genuinely great people with strong integrity who obviously care about the people they serve. Not only have they delivered in getting offers on our home well above asking and closing a sweet deal on the home of our dreams,
David and Andrew sold our house without a hitch. They are fantastic. If you’re a client, and you have a problem, the response is “Ok let’s fix it!” Music to my ears and the best thing you could hear from your agent. These guys, Suzanne, Rachel, Ivy, and the whole team, know their business and the market, and are smart as whips, super responsive, down to earth and practical, and pretty damn nice taboot! They make the real estate process smooth and not stressful. We are so lucky to have found them and recommend them without hesitation. Joan P.
they have been lots of fun to work with and share our enthusiasm for the experience along the way. To say they are excellent is an understatement. Working with them has been an uplifting experience we will cherish as a life
If you are looking for a realtor in the East Bay, look no more! David and
memory and will refer to others every chance we get.
Andrew are simply the best… As first time home-buyers, my husband and
Shevette S.
fashion and made sure that we were always informed about everything
I had tons of questions, but David guided us through everything in expert before making any decisions. He was also the ultimate professional in negotiating items on our behalf. Last, on a personal note, David and Andrew
…I don’t say these words lightly. I have generally had poor experiences with real estate agents, and think there should be a high bar for this role – the transactions are infrequent and expensive, and agents come in all types. Yet all three of them – David, Andrew, and Ali – were consistently impressive. I can’t say enough good things about them, but I can say that if I can avoid it,
are just really kind and wonderful people. We would not have been able to close on our dream house without them. We will definitely recommend David and Andrew to all of our friends and colleagues. Faye P.
I’ll never work with another real estate agent again. Moti S.
Andrew and David have been a pleasure to work with. After a failed sale by another agent, they came to our rescue and put every effort behind getting our house back on the market quickly and we had a successful sale after the
We purchased a house with the help of David and Andrew and truly believe that without them it would not have happened. They were kind, patient, and
second open house. We closed today and I am extremely grateful for their honesty, strategic thinking, and professionalism. I can recommend them
efficient. We highly recommend this team!! So very happy we found them.
unhesitatingly.
Tom. A.
Kim B.
Meet the team Together everyone achieves more
Team Members SUZANNE JOHANSEN Project Director
MEGHAN LASLOCKY Marketing Director
IVY WISNER Project Manager
Suzanne is a Bay Area native born in Berkeley. She has an MA in Art History from UC Berkeley.
Meghan is a native of Vermont, where she grew up on a farm. She has a B.A. in English Literature
Ivy is an experienced social media and PR professional originally from Southern California.
Her early working years were spent as a theatre costumer for Bay Area Shakespeare festivals and 9 years in the textile industry working for a local textile manufacturer. She moved to KQED where her love of project management began. She organized the first “green” pledge drive in the nation and helped KQED down a carbon neutral path. Following her interest in climate change awareness and social responsibility, Suzanne became a Project Manger for Celery Design Collaborative and Free Range Studios, local creative agencies specializing in social justice, corporate responsibility and animal rights. Over the last six years she had led many sustainability, branding/marketing campaigns and web development projects for clients from nonprofits to Fortune 500 companies. She is certified as a PMP (Project Management Professional) and a SCM (Certified Scrum Master).
from Middlebury College and a Master’s in Journalism from UC Berkeley. Prior to joining The Gunderman Group, Meghan worked in content marketing in tech and as a web producer and project manager in public broadcasting. Earlier in her career, she worked in fundraising for nonprofits and as a grant writer for cities and counties around the country. She began her career at the National Endowment for the Humanities, where she shepherded proposals in art history, archaeology, anthropology, and literature through the grant-making process. She’s also the author of The Little Book of Heartbreak: Love Gone Wrong Through the Ages, a book of nonfiction that was hailed by critics and readers as quirky, informative, and funny; her work has been published by Salon. com, The San Francisco Chronicle, and Greater Good. She takes pride in her dry wit and roast chicken.
She has developed successful social media campaigns for broadcast media, software, clean tech, networking, and events organizations. Ivy brings deep knowledge of social media, promotions, and community engagement across a wide range of platforms. She graduated from the University of California, Santa Cruz with a B.A. in media studies, and studied economics at the Institute for Humane Studies, Cato University, and the Foundation for Economic Education. In addition to social media marketing, Ivy is experienced in managing PR for several different companies. She spearheaded the PR campaign for a solar desalination company as they launched a $10 million investment crowdfunding campaign. Ivy has helped clients secure press with National Geographic, the San Francisco Chronicle, Bloomberg, and more.
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.� --Andrew Carnegie
Team Members DEDE CUNNINGHAM Project Manager Dede brings decades of experience as a Realtor, accomplished real estate investor, and seasoned executive. She has worked as Realtor since 2003 and has renovated three of her own properties, making her deeply familiar with the strategy and attention to detail required for preparing homes for market. Earlier in her career, she worked in retail while living in Scotland; in that capacity she honed her organizational, listening, and customer service skills. Dede is a native of San Francisco and has lived in Alameda since 1996. In Alameda, she has been deeply involved in the community, particularly through the school system, where she has served on the boards of her children’s schools. She’s also volunteers and supports the Alameda Association of Realtors, Alameda’s Architectural Preservation Society, Alameda Family Service, the Boy’s and Girl’s Club, Alameda Food Bank and Alameda Midway Shelter.
CASEY BRADLEY Realtor Partner
JAN ERION Realtor Partner
Casey is a Bay Area native, born in Oakland and raised in Oakland, Berkeley and Alameda.
Jan was raised in Seattle, and when she tired of the rain eight years ago, she moved to the sunny East Bay.
He has a B.A. degree in Architectural Studies from Connecticut College, and while attending a summer architecture and planning program at the Harvard Graduate School of Design, his career path shifted from architecture to urban planning. From there, he spent 15 years with the City of Oakland Planning & Building Department. Casey has been renovating and building new construction projects for 16+ years and buying and selling real estate for 13 years, with an eye for obtaining ways of gaining instant equity within a property. Casey has incredible knowledge of Oakland, Berkeley and Alameda neighborhoods and future development projects in the area. With his unique combination of experience in architecture, urban planning, and real estate, Casey brings particular expertise to The Gunderman Group.
Jan attended the University of Washington, earning separate degrees in English Literature, Painting, and Surface Design. She made a successful career as a full-time studio artist for 25 years, working with galleries worldwide, being represented by the Seattle Art Museum Sales and Rental Gallery, and doing many private commissions and public works projects. As a byproduct of her art degrees and passion for design, Jan built four homes from start to finish in Seattle and on Camano Island. She is energized by the process: acquisition, financing, planning, design, and of course the “art part”. These experiences have given her a deep understanding of buying and selling and of how to succeed as a creative investor. Her goal is to impart her knowledge and expertise to her clients and to make every transaction as smooth and fun an experience as possible!
Meet the team Together everyone achieves more
Team Members JOHANNA HALL Realtor Partner
ALISON LUCE Realtor Partner
RACHEL SAUNDERS Realtor Partner
Johanna is a Bay Area native, having lived here most of her life (currently in Alameda and previously in
Alison has always been driven by a fascination in people. The process and challenge of connecting people
Though Rachel spent her childhood in New York’s beautiful Hudson River Valley, she now considers
Oakland, Tiburon and San Francisco). Her vast knowledge of neighborhoods, schools, recreation, transportation, entertainment and cultural events helps her clients zero in on just what they’re looking for, and her command of the ever-changing real estate market conditions is an asset to The Gunderman Group on both the buy and listing sides.
Outside of real estate, Johanna’s passions run the gamut, from hunting for vintage relics to snowshoeing. She also has a keen interest in history, home renovation, environmental protection, and viticulture.
with homes energizes her. She feels honored to be helping people at such large, transitional moments in their lives. Since getting her Real Estate license in 2015, Ali has closed over $60 million in transactions with The Gunderman Group. She brings patience, tenacity, strategy and humor to the process, and loves the everchanging landscape of the East Bay market. A graduate of Carnegie Mellon University, Ali followed her passions to theater in New York City, fronting a big band in Austin, Texas, and writing a screenplay. She fused her creativity and business savvy on the development side in advertising, both at J Walter Thompson in New York, and BBDO West in San Francisco. Alison lives teenagers in her dog, Mr. will beat you
with her husband and three Albany. She enjoys hiking with Magoo, yoga, loves to read, and at Scrabble any day of the week.
herself a bonafide Californian, having lived here since 1999. At the age of 20, armed with a college degree and having no idea what to do next, she headed west to San Francisco. In 2008, following several years of research, Rachel founded her artisan jam company, Blue Chair Fruit, an exhilarating and lifechanging endeavor that challenged her in every conceivable way. She was incredibly lucky to fulfill a lifelong dream in 2010 when the first of her three books, The Blue Chair Jam Cookbook, was published and nominated for a James Beard Award. After spending the first year and a half of her real-estate career as our team’s marketing manager, she achieved her dream of being an agent on our team. She could not be more thrilled to be working with her dear friends Andrew and David and with her phenomenal colleagues.
Meet the team Together everyone achieves more
Team Members HANS STRUZYNA Realtor Partner
MARGARET THOMAS Realtor Partner
Hans grew up in the Seattle area and is one of the nation’s most accomplished rowers.
Born and raised in Minnesota, Margaret has spent much of her adult life on the East Coast.
He’s the very definition of a team player: He competed as a Team USA athlete at the 2016 Olympic Games in Rio de Janeiro, Brazil, earned a spot on the national USRowing team (representing it at the 2013 and 2015 World Championships), and was a two-time collegiate National Champion with the University of Washington. There he earned a BA in Business and focused on entrepreneurship. Through rowing, he has traveled extensively in Europe and Asia, although now he makes his home in Alameda. These days he’s known for his commitment to CrossFit and ultimate frisbee, and for making a mean risotto.
In 2007, Margaret sold or stored most of what she owned, bought a car, a tent, and a National Parks pass, and spent the next five months sleeping under the stars. Her travels took her south to Mexico for six months and then to Central and South America for over a year. It was on this trip she met her now-husband. Once married, they settled in Colorado until work brought them to the Bay Area in 2013. Margaret is a passionate advocate for gender equality and has devoted much time, resources, and energy to protecting and advancing women’s rights over the past 25 years. She has also volunteered at animal shelters and been involved in dog rescue for the last 15 years. Besides laughing and dancing with her 4 year-old daughter, Margaret’s favorite things include downhill skiing, scuba diving, hiking, game nights with friends, reading old Calvin & Hobbes comics, and listening to her extensive Modest Mouse collection.
Getting your Home Sold
Our Proven Sales Strategy
Selling a home for the highest possible price in Oakland requires a cohesive strategy, deliberate process and a talented team. We follow a tactical plan to get your home sold for top dollar as quickly as possible. First, we analyze both market conditions and the property to determine how best to position it in the current market. Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers. Then, we negotiate fiercely on your behalf, and when both parties agree on price and terms, we proceed to the closing process.
Analyze and Position
For a fast and profitable sale Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis. No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep. Price Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy. Preparation It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a manner that suits your comfort level. Key c osmetic fixes are also important. Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI. Presentation Staging can be crucial to obtaining the highest price and fastest sale of your home. According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged. I will advise you on how to stage your home or provide a professional who can do it for you. We have a broad repertoire of interior designers and stagers to meet just about any budget.
Boutique Service Global Reach Keller Williams is currently the largest real estate franchise by agent count in the world.
Leveraging our global connections Offering comprehensive services to investors, property owners, tenants and developers around the world. Keller Williams has an established network and a proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by top talent and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
Marketing and Media Through our in house marketing firm we have access to top print and online outlets with local, national and international exposure.
Bring the right buyers to your door step For maximum exposure, we use a proven Cross Media Marketing Strategy utilizing multiple online and print mediums, our extensive agent network and the advantage of Keller Williams’ global presence. Your home will be featued on Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites. As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single Internet inquiry on your property comes directly to us, allowing immediate follow-up with potential buyers. We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable. We proudly offer our sellers the following services: • I ndividual property website that is both mobile and desktop friendly • C ross-platform social media exposure on both Keller Williams sites and our personal sites • Professional photography and a video walk-through with our in house photographer • A detailed floor plan • P rint marketing - beautifully crafted postcards, brochures and property statements to showcase your home
Print Advertising With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best.
Print Marketing and Advertising Property Brochures, Booklets, Postcards and Print Ads Property Brochures: You only get one first impression. That is why we design custom pieces to beautifully showcase your home and create the largest impact on potential buyers. Property Booklets & Statements: An informational summary of the factual data and metrics regarding your home. Along with a narrative and story behind the history, features, and amenities that will intrigue buyers to come see for themselves. Just Listed Postcards: Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood. Advertising: As part of the marketing campagin, your home will be featured in the most widely read, high-yield newspapers and magazines for increased exposure.
Online and Social Media Everyone has access to these tools but our dedicated team has the knowledge to implement the most strategic plan to showcase and advertise your house on the most sites.
Online Advertising and Social Media Property Websites, Photography, Video / 3D Walk-Throughs, Social Media and Keller Williams Listing Service Social Media: There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program. Keller Williams Listing Service (KWLS): The Keller Williams Listing Service is a powerful search engine that will further propel your property into the reaches of the internet and gain additional exposure to serious and qualified buyers. Individual Property Website: A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic. Video & 3D Walk-Throughs: Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers who don’t have the opportunity to attend private showings or open houses.
Property Marketing Timeline We believe each and every home needs its own individual marketing plan to achieve the maximum exposure.
Our plan to get your home the most exposure LISTING GOES LIVE Listing is active on MLS
SIGN LISTING AGREEMENT Review and sign listing agreement CREATE COLLATERAL Develop print and digital marketing materials
Finalize marketing plan Prep house to go to market: - Staging - Repairs - Cleaning
CRAFT THE NARRATIVE Story board a plan and narrative about home features and amenities Document the property through photography and video Create a polished web page
Syndication to websites All marketing is launched to agent/consumer database
Craft unique social and email campaigns
Broker/Public open houses
Send all print material to press
Private showings
OUTREACH Local outreach to brokers/agents Internal KW announcement to brokers and offices Submit ads for distribution
Our Honors
Our Honors and Awards 2018
2017
2016
• For the third year in a row, Andrew and David’s individual sales volume in 2018 was over $100M, the highest ever achieved in the Alameda, Berkeley, Oakland, and Piedmont markets by any agent(s)
• For the second year in a row, Andrew and David’s individual sales volume in 2017 was over $100M, the highest ever achieved in the Alameda, Berkeley, Oakland, and Piedmont markets by any agent(s)
• Andrew and David’s individual sales volume in 2016 was the highest ever achieved in the Alameda, Berkeley, Oakland, Piedmont markets by any agent(s) ever – with over 100M personally closed (source: MLS)
• The Gunderman Group is the most successful East Bay real estate team with over $190M sold
• The Gunderman Group is the most successful East Bay real estate team with over $190M sold
• The East Bay real estate team leaders with over $185M sold (source: MLS)
• Ranked #92 in the nation for team sales volume in The Wall Street Journal for 2018
• Ranked #78 in the nation for team sales volume in The Wall Street Journal for 2017; 21st in the State of California (the only agents in Alameda County to make the top 100)
• Ranked by Real Trends, San Francisco Magazine, and The Luxury Marketing Council of San Francisco as #8 of the Top 100 Real Estate Teams in the Bay Area • Alain Pinel President’s Club; second-highest team sales volume in company
• Ranked by Real Trends, San Francisco Magazine, and The Luxury Marketing Council of San Francisco as #7 of the Top 100 Real Estate Teams in the Bay Area • Listed and sold the highest-priced listing in Piedmont in 2017 (117 Sheridan Avenue; sold in 5 days for $5.25M) • Listed and sold the third and fourth-highest sales in the history of Alameda (1277 Bay Street and 1303 Caroline Street) • Alain Pinel President’s Club; second-highest team sales volume in company (damn you again, Gullixsons!)
• Ranked #75 in the nation for team sales volume in The Wall Street Journal for 2016; 17th in the State of California (the only agents in Alameda County to make the list) • Ranked in Real Estate Executive Magazine as one of the top 100 agents in America • Listed and sold two of highest priced sales for dollar per square footage in the history of Piedmont at over $1000/square (83 Sea View and 401 Wildwood) • Listed and sold the highest priced sales in the history of Alameda in Harbor Bay Isle (12 Callan), the East End (1380 Eastshore), and South Shore (301 Sunset) • Alain Pinel President’s Club; second highest team sales volume in company (damn you Gullixsons!)
Thank you so much
We’re ready when you are We put this booklet together to help you understand the scope of our services. You have many options when choosing an agent in the Bay Area to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. We would be honored to represent you in the sale of your home. You will have the full support, enthusiasm and passion of the Keller Williams team to deliver the exceptional results you expect and deserve.