Marketing and Listing Your Property
MEET THE TEAM
JUSTINE FRANCIS Broker Associate | SRES | CPRES 510.282.8062 Justine@BrokerJustine.com www.BrokerJustine.com DRE#01389118
GINA ADAMSON REALTOR® | SRES 510.872.1771 Gina@Adamson.biz www.Adamson.biz DRE#01890782
JACKSON WITHERSPOON REALTOR® 510.506.3084 Jackson@WitherspoonHomes.com www.WitherspoonHomes.com DRE#02080096
JUSTINE FRANCIS Over the course of her 15-plus years in real estate, Justine Francis has become one of the most valuable and experienced brokers in Bay Area real estate. Respected throughout Alameda, Oakland and the greater bay area, she maintains Top Producing Agent status in Alameda and throughout Alameda County. Justine and her team service all the major East Bay communities. Home values, neighborhood trends, businesses, and more, Justine Francis knows what matters to sellers and buyers and has unprecedented resources to connect them to each other, Her success stems for the use of powerful strategy, trending marketing and sales platforms but she still claims that her greatest pleasure is the appreciation received from her clients and fellow REALTORS®. She is particularly active in relocating our senior community whether they are downsizing to a new home or moving to a senior community or facility. She holds the Seniors Real Estate Specialist designation and is a member of the National Care Planning Council.
JUSTINE FRANCIS Broker Associate | SRES | CPRES 510.282.8062
Justine@BrokerJustine.com www.BrokerJustine.com DRE#01389118
A Business Graduate of The University of Surrey U.K. with an early career within U.K. Local Government Community Services, Justine's expert skill set includes customer service, marketing, project management, negotiation, and problem solving. Her approach and work ethics are based on values and priorities. These attributes are why Justine's real estate clients return to her whenever they consider buying or selling a home in the Bay area. Justine is the proud recipient of the prestigious REALTOR® of the Year 2012 Award, presented to her by the Alameda Association of REALTORS®. She is also a member of the Alameda Chapter of the Bay East Association REALTORS®, Californian Association of REALTORS® and the National Association of REALTORS®. Justine devotes significant time to, and is deeply involved in, her community. In recent years, as Community Outreach Committee Chair for the Alameda Association of REALTORS®, Justine was key to the success of "All Together Now" which raised over $35,000 to benefit the Arts in our Alameda Public Schools and the creation and development of a Alameda Point Collaborative Teen Center for underprivileged and previously homeless Youth. In 2017 she will be working on a number of local projects, including but not limited to HAFA Bowling Tournament, See Jane Run, Alameda 4th July Parade and Giving Tree Holiday Toy drive
GINA ADAMSON Gina Adamson is a well-respected Realtor® known throughout Alameda and the Greater Bay Area for her integrity and hard-working attitude. A full-time Realtor® since 2010, Gina has a wealth of experience and has helped buyers and sellers in the Bay Area and beyond. She has worked with first-time homebuyers, mover-uppers, and investors in the residential real estate market. She is particularly devoted to serving the Real Estate needs of our Senior neighbors and holds the coveted designation of “Seniors Real Estate Specialist” SRES. She frequently competes in multiple offer scenarios - often beating out all-cash offers. She leaves no rock unturned to find buyers their dream home in desirable school neighborhoods. Countless sellers have relied on her expertise and competitive marketing strategies in selling their home. She provides exceptional service and consistent results. Gina's vast range of experience, attention to detail and dedication to her clients is what sets her apart from other agents. You want an agent like Gina on your side who puts your best interests first.
GINA ADAMSON REALTOR® | SRES 510.872.1771
Gina@Adamson.biz www.Adamson.biz DRE#01890782
Gina graduated from Kingston on Thames Business Management Centre U.K. Gina’s skills include customer service, sales, marketing, project management, and problem solving. A 15-year Manager / Entrepreneur in England working from within small businesses to directing the retail operations of large global corporations. She is a member of the Bay East Association of REALTORS®, Alameda Chapter, California Association of REALTORS® and the National Association of REALTORS®. As a dedicated, hardworking REALTOR® Gina will give you her professional expertise and you can be assured of… • Attention to detail, flexibility, patience and care. • Access to extensive resources that ensure you will have tools to make the right decision for you. • A structured smooth transaction from onset to completion. • Even when it’s all over “I am ONLY a phone call away”. Gina enjoys devoting time to and is very involved in our community. In past years you may have seen her as a Crossing Guard on Fernside Blvd at Lincoln Middle School. Collecting Turkeys and Sorting Food for the Food Bank. Volunteering in our local animal shelter, Painting and laying floors at the Alameda Teen Center or in one of her many volunteer roles to raise funds for the local charities she supports.
JACKSON WITHERSPOON
JACKSON WITHERSPOON
Bridging in his previous experience as a research analyst for The Lisanti Group, Jackson brings a keen and in-depth knowledge of the East Bay landscape while placing a great focus on the relationship and commitment to his clients. Moving into an agent role fulfills his desire to work more closely with those looking to find their place in the world. Discernibly recognizing the value in providing a clear and transparent communication, Jackson values his clients trust and friendship, providing them with an unparalleled service and as an agent in the field. Jackson’s unique background and fervent enthusiasm to connect with every client provides a distinctive edge in California’s competitive market- place.
REALTOR® 510.506.3084
Jackson@WitherspoonHomes.com www.WitherspoonHomes.com DRE#02080096
Before pursuing a career in real estate, Jackson attended Dartmouth college in New Hampshire. This provided Jackson with the opportunity to travel and network giving him a broad world view that allows him to relate with clients from all over while his technical prowess has elevated the level of marketing, including high-quality video production, photography, & graphic design. Whether it’s marketing, showcasing neighborhood highlights, or negotiating a better deal, Jackson’s perceptive and committed nature has awarded him warm admiration from past clients family, friends, & peers.
What Justine’s Clients Are Saying...
“
Justine is an amazing realtor! Within 2 weeks, she had found an off-market property, in a great area with lots of space. She took the time to explain the buying process and contract before we started so we were ready to go. In escrow, Justine and Gina (her co-worker) supported us with daily communication and helped overcome a few last minute hurdles with our mortgage broker. After moving Justine's support continued, connecting us with contractors and helping us battle a flea infestation. She knows the market and will go the extra mile to support you while finding the property that is right for you. I'd have no hesitation in recommending Justine. – Mike E.
”
“
Justine did an absolutely fantastic job for us! We decided to sell without much notice, and Justine and her partner Gina, was able to get our house (and us!) ready to sell in a matter of weeks. We had inspections done, quite a bit of work done on the house, painting, carpet cleaning and staging done in record time. Not only was she very strategic in how she promoted and marketed our property, but she held our hand every step of the way. The final result was beyond our wildest dreams, as our final sale came in well over our asking price. Just wow! I can't recommend Justine and her team highly enough! – Elyse T.
”
“
6 stars, can't say too much or my wife will get jealous. Everything you could want from a Realtor. My 2 and a half year old is still asking for her after a month in our new house. The 3% seems irrelevant and a negotiating pit bull and quick witted enough to deal with me (not easy). – Seamus M
”
“
My wife and I worked with Justine and Gina, and can't speak highly enough of them! We were first time buyers looking to buy in Alameda. Ultimately, they helped us land a GREAT deal on a pre-market house in a beautiful part of the island. Even more, they introduced us to a spectacular contractor who's helping us with several renovations we wanted to do on the property. But the actual purchase of our house was just a small part of why Justine and Gina are so great. We walked in knowing nothing about the home buying process, and anticipated a grueling process similar to what our friends had experienced in the Bay Area. But Justine was patient and thorough in educating us about the contracts and the full process of closing on a house. She was very up-front and honest while making offers and in the negotiations about what was fair, and when we should consider walking away. They really worked with us to find a house that really met our needs, going above and beyond in finding the house we eventually bought at a great price. I highly recommend working with Justine and Gina if you're considering a move! – David R.
”
“
My husband and I worked with Justine & Gina and have never been so pleased!!! We were first time home buyers and naturally the process is a bit daunting especially in a geography like the Bay Area. They established a great deal of rapport between us, they made the process extremely seamless, organized, anxiety-free and fun! This was the first house we had put an offer on with them specifically and I immediately felt like I could trust them. They know the Alameda community extremely well and were very helpful in doing some recon work to find out how we could win the bid. We were up against many other offers, but they won us the bid and were so excited with us every step of the way. We would highly recommend them- they are a fantastic team and we are so appreciative of all their efforts! – Meera A.
”
What Justine’s Clients Are Saying...
“
Justine is awesome! Buying a house is daunting but with Justine on your side, you are in excellent hands. We met with several real estate agents but Justine stood out leaps and bounds from the others. She took the time to get to know us and what we were looking for in our new house. The level of personalized service from day one was fantastic. She really cared about finding the perfect house for us and not focused on only making a sale. She helped us navigate the complex process while making us laugh and smile along the way - she's hilarious! Buying a house is a very personal and emotional decision so it's important that you work with the right person who knows what they're doing especially in this ridiculously competitive market. In the end, it was Justine's expertise, negotiation skills and connections that landed us our dream home (beating out multiple bidders) and we couldn't be happier! (Thank you Justine!!!!) Bottom line, I would work with her again in a heartbeat because she's a pro and I trust her. Whether you're buying or selling your home, I highly recommend Justine! – Lisa K
”
“
We were meant to find Justine. She was able to relate to us and really find what we were looking for in a home. We had been with another agent for 8 months and had found nothing suitable. We told Justine what we needed in order to really make a deal, and she really delivered. I have already recommended her to friends of mine. She will help you close the deal. She is awesome to work with and very dedicated. Thanks much Justine! – Amy K.
”
“
I received a job offer out-of-state and needed to sell my house fast. It was in good condition but needed cleaning and paint. What to do?? I hired Justine and Gina from Harbor Bay Real Estate and got circa 100K over asking price. I moved to Florida they took care of everything - cleaning, paint, inspections and repairs (like earthquake retrofitting of the gas line and a 1000 other little things found by inspectors). They sent me photos of the place once they had finished and I was amazed. The house sold within a week of the first open house - we had multiple offers!! They did a great job! I highly recommend them!! – William K.
”
“
Justine not only works as a real estate professional in the city of Alameda- she also cares about her community- even if you are not in the market to buy a home. She came over to my elderly Uncle's home, which needs so much work- just to be safe enough to live in, and with no financial incentives- she sat down and spoke with him about the importance of safety- and went on to recommend a crew of people who are helping him tremendously. What's in it for her? She told me that she loves Alameda- and caring for individuals in the city- really matters to her. If everyone had this "It takes a village" mentality- we would all have happier, safer communities. Thanks, Justine! – Carolyn W.
”
What Gina’s Clients Are Saying...
“
Gina is fantastic! Trustworthy, patient, knowledgeable, friendly, sharp and funny are all words that accurately describe Gina. She was recommended through a friend and that's always a good sign. When we first met her (and Justine) they were on time and organized and carefully listened to what we were looking for in buying our first home. Another good sign! Our next visit entailed a driving tour (in their car) of the recommended neighborhoods based on the information we provided. They asked really good questions and also educated us in the process so we knew what to expect. They eventually helped us land our home and we couldn't be happier. I would definitely work with Gina again in a heartbeat because she's awesome. – Lisa K
”
“
Gina was a great resource to have when we were in the process of trying to buy the home we were renting. She was always available and understanding of our needs and worries. After our successful purchase, Gina continues to check in with us about how things are going. Other important points we appreciated were her realistic advice and her connections. She made the whole process palatable when we were extremely stressed out. – Rob N.
”
“
Gina sold our condo in Alameda (to us) in 2012, and then sold it again for us yesterday. She was fantastic both times. She oversaw renovations carefully, keeping us informed along the way, and explained the legal mumbo jumbo (and we're pretty well-informed) very well. You definitely should look up Gina when you are buying or selling! – Kendall Austin S.
”
“
We first met Justine Francis and Gina Adamson two years ago when they were hosting an open house in our Bay Farm Island neighborhood. We both felt that we made a good connection with them, and we immediately agreed that we would like them to be our realtors if we ever put our home on the market. Fast forward to June 2018, and I received an incredible opportunity to transfer to Colorado, so we contacted Justine and Gina, and they set an action plan in motion. Justine was very pragmatic about the state of the market, and she said that she would do her utmost to get us at least the mutually-agreed asking price for our home. We had no need to worry about the state of the market; after one week Justine had secured a contingency-free offer for significantly over asking price. Gina and Justine kept us informed throughout the escrow process, so that we always knew what was going on, and they promptly answered every single question that we asked. We would say that Justine and Gina went over and above what is expected from a client/realtor relationship, and we feel that we have not only been fortunate enough to find two great realtors, but we have also found two lifelong trusted friends. – Elizabeth W.
”
“
Gina was absolutely awesome to work with! My husband and I met her at an open house when they were representing the seller's agents and we liked her and her partner, Justine so much that we decided to hire them to find us a place in Alameda. She gave us great recommendations and background on Alameda and is still helpful in answering our questions a year later after moving in! Super professional, very friendly, extremely responsive and very helpful. Truly a great experience and so thankful that we had such a wonderful realtor for our first home. Thanks Gina!!! – Meera A.
”
What Gina’s Clients Are Saying...
“
We decided to work with Justine and Gina based on our very fun and energetic first interaction with them. And also because they were highly recommended by a co-worker who bought his house in Alameda thanks to them. This review is for Gina Adamson (see Justine Francis for a separate review). Gina was with us from day one and provided incredible support during the entire process of selecting, purchasing and readying the house we chose. From first understanding our needs, then helping us set our expectations accordingly, and being forever available and extremely responsive (any time! any day!) to all of our requests and of course during the visit and offer process. Moving in from outside of Alameda, we realized we needed not only knowledgeable but also connected real estate agents. Gina is the perfect person to have on your team. From the market, to the home ownership and to the home improvement knowledge, she was with us on many decisions we had to make: neighborhoods, floorplans, repairs, contractors choice... and not to forget, pet adoptions centers! There is always a dose of luck in buying a house but you also do need to push your luck.
“
We were looking for a condominium in some specific neighborhoods in Oakland that we like and are close to public transit.
Gina was very patient in answering our questions as first-time home buyers and spent a lot of time understanding our preferences and what we were looking for. She came with us to a lot of open houses and genuinely cared about our happiness. She was very responsive and a gem of a person to work with. She explained to us what our budget can afford and had a very good of sense of what a property might sell for. This is especially important in the current competitive Bay area market to increase the chances of securing a home. She educated us about the overall process and made it less daunting. I would highly recommend Gina to anyone looking for a professional and a knowledgeable realtor. We look forward to working with her again! – Pritesh S.
”
That comes with the team you assemble, from your real estate agents to your loan broker to your many contractors and various designers. I sincerely think that Gina was a key player in our luck. She knew the ins and outs of pretty much everything involved with the choosing and improving of our house. Her knowledge of the local contractor scene and her ability to have them work for you made the entire process seamless. Also Gina stayed incredibly patient with us as we were debating minute details or we were just in an emotional rut about the market! Gina was always (always) available to talk to us: phone, text, email, day, evening, week ends, holidays. Amazing service! (is that the haggis effect Gina?) In the end, we moved into a great house in a great location and we are forever grateful for Gina's help in that realization. And we can only recommend that you work with Gina on your house purchase. – Anthony B.
”
“
We just sold our house using the fantastic realtor Gina Adamson, who works as a team with Justine Francis. Gina was amazing to work with. There are a million details in selling a house and Gina was on top of all of it. She walked us through step by step, making sure that we, as the sellers, did everyone we had to do. She organized and scheduled contractors, painters, cleaning people, packers, and stagers and made sure that everything was done not only on time, but up to her very rigorous standards. PLUS, (and this is a big plus), she is a blast to work with, making the whole daunting task of selling a house fun. I would work with her again in a heart beat! – Elyse T.
”
The largest independent real estate franchise A network of over 150,000 real estate consultants with a projected growth of 300,000 800+ offices in the United States and Canada (50) major markets Excellence in cutting-edge real estate training, real estate coaching and real estate education Named “Most Innovative Real Estate Company� by Inman News
About Keller Williams? A company culture that nurtures excellence It’s not the brokerage that helps you to find your
In 2015, Training Magazine named Keller Williams the
ideal home, it’s the agent.
world’s #1 training organization across all industries.
Keller Williams has consciously created a company culture that attracts, trains, and nurtures
Keller Williams is proud to be a client-focused organization that fosters integrity and
the best
teamwork, rewards innovation and works to
real estate agents in the world so they will be able
create win-win outcomes.
to better serve you. Our company culture has been studied in depth
We are thrilled you are considering Keller Williams as
by Stanford University and they found that:
your choice to help you with your biggest, and most important asset, your home.
“Keller Williams is…a company with a unique economic and cultural model, embracing organizational concepts such as profit sharing, shared decision making, open books, and extensive employee training.”
Why Keller Williams? We are the resources TECHNOLOGY Leading-edge tech tools and training give us the edge in effectively marketing your property online, seven days a week, 24 hours a day! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet
inquiry on your property will come directly to us so that we can follow up quickly on
potential buyers for your property.
TEAMWORK Keller Williams Realty model was designed to reward agents for working together with the idea that we are all more successful if we strive toward a common goal, rather than individual interests. We’re confident that every Keller Williams professional will serve you in the best way possible.
KNOWLEDGE Keller Williams Realty supports every agent in staying ahead of real estate industry trends through its comprehensive, cutting-edge training curriculum and research resources.
RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of integrity and putting the client’s needs first. Our success is ultimately determined by the legacy we leave with each client we have the opportunity to serve.
TRACK RECORD We’re proud to work with the largest real estate company in the world by agent count. When service is consistently superior, word spreads fast.
Honors and Awards #1 Real Estate Franchise in the US In Agent Count, Closed Units and Sales Volume
REAL Trends / Wall Street Journal “The Thousand” Keller Williams had more agent teams ranked by closed transactions and sales volume than any other franchise
Principal 10 Best Companies for Employee Financial Security
#1 Happiest Place to Work for In 2018 Careers Site, CareerBliss ( as published by Forbes)
7 Inman Real Estate Influencers of 2017 Seven representatives on list of Industry Influencers, Including Chief Innovation Officer Josh Team
Best Companies to Work for inTexas Austin American Statesman
Keller Williams featured in Inc. Magazine for commitment to financial and physicalwellness
SwanepoelPower 200 Most Powerful People in Residential Real Estate Report
Computerworld Data+ Editors’ Choice Award
10 Keller Williams representatives including Gary Keller, John Davis, and Mary Tennant
Keller Williams recognized for its business intelligence system
The #1 Training Organization in the World across ALL industries
Inc. Magazine 5000
Training Magazine
Made list of fastest-growing private companies—for the fifth year in a row
REALTOR Magazine 30 Under 30 7 Keller Williams finalists and 4 winners, including the
Franchise 500 Made Entrepreneur magazine’s list of top franchises— for the fifth year in a row
Web Choice winner
REAL Trends 500 Keller Williams had more offices (161) represented on top
National Association of Hispanic Real Estate Professionals 250
real estate brokerages list than any other franchise
Keller Williams had 25 representatives on NAHREP’s
RIS Media Power Broker Report
list of top-producing Latino agents
Keller Williams ranked #1 Power Broker by Brand – home to 32% of Top 1,000 brokerages
REAL Trends/Wall Street Journal “The Thousand”
REALTOR Magazine Volunteering Works
Keller Williams had 147 associates and teams on
Keller Williams associate Miriam Hernandez Ramirez,
the list of top real estate professionals in
one of five award recipients
America
Keller Williams is home to the real estate
National Association of REALTORS Distinguished Service Award
industry’s top innovator (Ben Kinney)
Both award recipients (Mike Brodie and Jim Helsel)
Inman News Innovator of the Year
are Keller Williams associates
Means Worldwide Exposure 150,000+ Real Estate Agents
Operating in more than 800+ market centers across the globe.
Keller Williams is currently the largest real estate franchise by agent count in the world Offering comprehensive services to investors, property owners, tenants and developers around the world. Keller Williams has an established network and a proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by top talent and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
Marketing Strategy
Getting Your Home Sold Our proven sales strategy Selling a home for the highest possible price requires a cohesive strategy, deliberate process and a talented team. We follow a strategic plan to get your home sold for top dollar, as quickly as possible. First, we analyze both market conditions and the property to determine how best to position it in the current market. Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers. Then, we negotiate fiercely on your behalf and when both parties agree on price and terms, we proceed to the closing process. Let’s look at each of these steps in greater detail.
Analyze and Position For a fast, efficient and profitable sale Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a
Preparation It is a psychological advantage for prospective
fast, efficient and profitable sale, I will provide you with a
buyers to see themselves living in your uncluttered
detailed report outlining the latest market trends, a
home. For this reason, painting, deep cleaning and
full market valuation of your home and a
depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a
Comparative Market Analysis.
manner that suits your comfort level. No matter how hot the market might be, simply placing your home on the MLS
Key cosmetic fixes are also important. Should you refinish
(Multiple Listing
your cabinets, change out the sink in the guest bathroom or
Service) is not enough. I will consult with you on how
invest in a new front door? I will advise you on changes
to best position your home for sale and attract the right
that yield the greatest ROI.
prospects to your doorstep. Price Should you price your home at or below market? It
Presentation Staging can be crucial to obtaining the highest price
depends. Pricing your home in a manner that will
and fastest sale of your home. According to a survey
attract multiple buyers who will compete with
by the Real Estate Staging Association, homes spend
each other, and not you, requires experience
78% less time on the market after being staged. I will
and a
advise you on how to stage your home or provide a
thorough understanding of the market. I will advise
professional who can do it for you.
you on the most appropriate pricing strategy. We have a broad repertoire of interior designers and stagers to meet just about any budget.
Marketing Bring the right buyers to your doorstep For maximum exposure, I use a proven Cross Media
We proudly offer our sellers with the following à la carte
Marketing Strategy utilizing multiple online and
services:
print mediums, my extensive agent network and the advantage of Keller Williams’ global presence.
• Individual property website that is both mobile and desktop friendly
Your home will be featured on Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7
• Cross-platform social media exposure on both Keller Williams sites and my personal sites
through more than 350 of the most popular search websites.
• Professional photography, video and 3D walk-through
As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single Internet inquiry on your
• A detailed floor plan included on the site and print marketing
property comes directly to me, allowing immediate follow-up with potential buyers.
• Print marketing - beautifully crafted postcards, brochures and property statements to
We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.
showcase your home
Internet Exposure
Online Marketing & Social Media Property Websites, Video / 3D Walk-Throughs, Social Media and Keller Williams Listing Service Social Media There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program. Keller Williams Listing Service (KWLS) The Keller Williams Listing Service is a powerful search engine that will further propel your property into the farthest reaches of the internet and gain additional exposure to serious and qualified buyers. Individual Property Website An address-specific site is useful for marketing your home online to generate interest and foot traffic. Video and 3D Walk-Throughs Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers. Property Brochures Custom designed to beautifully showcase your home and create the best impression to the buyers market. Property Statements An informational summary of the factual data and metrics regarding your home. Just Listed postcards Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood. Advertising If deemed appropriate as part of the marketing campaign, your home will be featured in the most widely read, high-yield newspapers and magazines for increased exposure.
Consumer-centric KW.COM Property web address Individual property websites are a very useful tool when marketing your home online. The unique
582WELDON.COM
domain name is simply the property address. When typed into a web browser, it instantly pulls up that specific property details page or virtual tour.
• •
Our web network boasts 2.6 million unique visitors a month. Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile optimized version of the site.
•
Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.
•
Listings have increased open house visibility via a real-time open house search.
Keller Williams Oakland
MORE
Sources Used In Home Search 2004
NOW
INTERNET REAL ESTATE AGENT
MOBILE/TABLET SEARCH ENGINE
MOBILE/TABLET WEBSITE OR APPICATION
YARD SIGN
OPEN HOUSE
ONLINE VIDEO SITE
PRINT NEWSPAPER AD HOMEBUILDER
HOMEBOOK OR MAGAZINE
BILLBOARD
TELEVISION
RELOCATION
0
10
20 30 40 50
60 70 80
90
SOURCE: National Association of Realtors
Professional Photography
Staging and Professional Photography Prepare and present your property It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated. Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing. Through the magic of staging and photography, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.
Your OpenHouse Let buyers experience your home Open houses provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home. We will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings and agent-only lock box access. Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and Redfin. To capture local traffic, each event will be well marked with directional signs on key street corners.
Print Marketing Property brochures & property statements, postcards and advertising Property Brochures Custom designed to beautifully showcase your
Just Listed postcards Sent to the surrounding community with the
home and create the best impression to the buying
understanding that many buyers can come
market.
directly from contacts living right in the
Advertising If deemed appropriate as part of the marketing
neighborhood.
campaign, your home will be featured in the most
Property Statements An informational summary of the factual data
widely read, high-yield newspapers and
and metrics regarding your home.
magazines for increased exposure.
JUST LISTED 582 WELDON
JUST LISTED 582WELDON 582weldon.com
582 WELDON TWILIGHT SHOWING Thursday April 7th 5pm to 8pm Please join us for a celebration of this magnificent view home. Refreshments will be served.
Offered at $1,795,000 582weldon.com
582 WELDON 4 B E D S | 3 B A T H S & PO W D E R R O O M | 2 - C AR P A R K I N G
This modern masterpiece features soaring ceilings and floor to ceiling windows that open up to breathtaking City skyline, bay and east facing views. The open span living, dining, and kitchen areas offer incredible light throughout the day and evening. A custom designed Studio Becker Kitchen awaits the gourmets and the streamlined design aficionado's alike.
Each Office Independently Owned and Operated. If your property is listed with another Broker, this is not a solicitation. Keller Williams Realty does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records or other sources and the buyer is advised to independently verify the accuracy of that information through personal inspection with appropriate licensed professionals.
Pricing Your Property
Pricing Misconceptions It is very important to price your property at a competitive market value when we finalize the listing agreement.
Faulty beliefs in pricing a home • What you paid
Buyers and sellers determine value
The value of your property is determined by what a buyer is willing to pay and a seller is
• What you need
willing to accept in the current market.
• What your neighbors say
Buyers make their pricing decision based on comparing your property to other properties
• Cost to rebuild today
SOLD in your area. Historically, your first offer is usually your best.
• What another agent says
Pricing Your Property It is important to prices competively and not too high Pricing your property competitively
Pricing your property too high may make it necessary to drop the price below
will generate the most activity from agents and buyers.
market value to compete with the well priced listings.
15% ABOVE
10%
ASKING PRICE
10% ABOVE
30%
60%
MARKET VALUE
75%
10% BELOW
15% BELOW
90%
0
10
20
30
40
50
60
70
80
90
% OF POTENTIAL BUYERS WHO WILL LOOK AT YOUR PROPERTY
The Right Price Is Important A view at activity levels The most interest A property generates the most interest when it first hits the
Start strong Starting too high and dropping the price later
market.
misses the excitement and fails to generate strong activity.
if it is priced at a realistic market value.
below market value.
WHEN MOST OFFERS 1
2
3
4
ARE RECEIVED
Just right Many homes that start high end up selling
ACTIVITY LEVEL
Pay attention to the market The number of showings is greatest during this time
5
6
7
8
9
WEEKS ON THE MARKET
10
11
12
13
Price Ahead Of The Market Buyers market If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reduction
Price seller wants
AVERAGE HOME PRICING
Price Correction
Price Correction
Home Values Are Falling
TIME ON THE MARKET
They Never Get It
Negotiate and Close Seal the Deal Negotiate Should you accept, counter, or reject the offer?
Close Congratulations! You’ve accepted an offer and now the
Negotiating the terms for the sale on what may be
countdown begins. The closing of your home is
your biggest asset requires a professional team that
urgent and time sensitive. It requires organization,
has your best interests in mind. Do you need a short or
experience and expertise.
long escrow? Will you need to rent the property back? Are you buying another home on
As your agent and project manager, I will help you
contingency or moving out of state?
navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are
As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.
accurately deposited into your bank account.
Ready WhenYou Are Let’s get started We put this booklet together to help you understand the scope of our services. You have many options when choosing an agent in the East Bay to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. I would be honored to represent you in the sale of your home. You will have the full support, enthusiasm and passion of the Keller Williams team and myself to deliver the exceptional results you expect and deserve.