Examples of John Lewis customers

Pen portraits/ sample customers

Julia British 67 years old Been married for 7 years and recently retired from teaching at a secondary school Home income of £80,000 a year, lives in comfort. Likes wine and eating fine cuisine with her husband in Italian and seafood restarants. Sees her 2 adult sons every few months Is often abroad and has a holiday home in Cyprus. Buys swimwear and blouses from John Lewis

Maymun British/ Muslim 38 Married for 7 years. Has a 6 year old son, and a baby daughter. On maternity leave, her husband works as a surgeon. Home income of £150,000, Her priority is to give her children the best opportunities possible. Looking to move property. Browses through John Lewis with her children to look for cookery ware and furniture Shops at Karen Millan, COS, And Other Stories for clothing. Shops for her children Polarn O Pyret and GAP.