SWOT

SWOT anaylsis

Strengths Established nationwide brand Employee-ownership received well Known for good quality products Strong emotive advertising Yearly Christmas campaign gains attention. Good quality and designed fabric Successful partnership with WaitroseLoyal customer base and employees In control of manufacturing supply chain Intergrate more technologies in store Increase own brand products (a promise Weaknesses Never knowingly undersold policy doesn't work in modern times A lot of stores discount so John Lewis will have to also. Not popular with younger consumers or men. Doesnt apepal strongly to modern

Opportunities Threats Appeal to the younger market by Intro- Online shopping ducing student discounts for instore Other discounted stores nearby beauty eg: Primark, Poundland.

consumers. Fashion: Boden, Debenhams, Next. of increasing so by 50% in the future) Home living competiors: IKEA Asda living. More TV ads aimed at the older demo- Failure of department store models in graphic. general since recent times.