Clothing line brands

Product Place Promotion

Product

John Lewis and Partners offers a large range of products in Household items, cookery wear, clothing, electrical, garden, DIY, hobby and crafts, and beauty. The brand image is perceived to be conservative and traditional as it has an established older market. In recent years, John Lewis has expanded its own brand in the fashion department, most of products are for workwear, wedding/occassions,casual wear and accessories. Price

The price is mid-range, on par with competitor Mark and Spencers. However the Never Knowing Undersold policy ensures that all items sold in John Lewis are the same as discount stores depending on the location. However this could be the stores demise as discount stores will also be competiting with online sales and will go cheap as possible, prices are always changing due to this. Promotion

John Lewis promotes heavily during the festive period, lauching yearly christmas adverts trending discussions on social media like Twitter. The campaigns are highly creative and emotional, ads like "Man on the Moon" in 2015 “moved the nation to tears”. It tells the story of a girl who brings Christmas to a lonely old man living on the moon.