Timeline

1990, diagonal motif created

2002, Rebranded as John Lewis 2014 relaunch of the popular “Daisy

Chain” fabric as fashion range 2007, first christmas ad was launched, later becoming iconic to UK households. Teamed up with adventising agency Adam and Eve

2007, huge refurbishments £60 million investment 2018, rebrand to John Lewis & Partners with Waitrose

Christmas Ad 2016

Previously “Peter Jones” Nottingham