Competitors analysis

Key Competitors

Strengths: Weaknesses: Traditional well Regarded as being "out of established brand. touch" and unfashionable to Big variety of products/ wear, departments sometimes seen as not including food. Known for affordable for the average good quality food in par- lower income consumer. ticular. No strong USP.

Loyal consumer base

Opportunities: Threats: To introduce more technol- M&S is in close competition ogies in store, with other good quality food to collaborate with younger services like influencers. Ocario, CO OP and Waitrose. Expand upon older mar- Failure of department stores kets 40-50 and in general 60-80 year old womens- Internet shopping wear

Strengths: Weaknesses: Seen as more Doesn't have food fashionable and young- sector to compete with er brands and designer M&S and John Lewis. brands are available. There is a confusing Appeals to both women store lay out, and men. there is no distinguished There are regular sales USP. and discounts. There is no clear target consumer. Opportunities: Threats: Online shopping Improve online is a big concern and could shopping for modern con- lead to it’s dismay sumers and be known for- as many fast home deliveries. products can be found Introduce self check out cheaper online. Introduce more technolo- There are already rumours gies in store, of failure and closure of

Introduce more student the store. discounts. Strengths: Weaknesses: Appeals to Can't see/feel product. modern consumer who Amazon fresh is can browse quickly on relatively new and not phone. well known. Next day delivery on Miss out on older prime highly appealing. consumers who don't Covers most necessities. trust Prices can be easily online services/ don't compared. use Known for good dis- technologies often. counts on Not known for good technology/ beauty (add quality or fashionable on products) clothing.

Opportunities: Threats: To open more physical Brick and mortar has stores a personal touch, can

Start a take away interact with staff for delivery service. questions and doubts. Cater more towards older consumers by offering Consumers see shopping tutorials, communities, as a social activity and classes. go to physical stores.

Wish.com sells items online for half the price sometimes even FREE but at the cost of a longer delivery.