2014 relaunch of the popular “Daisy Chain” fabric as fashion range 1990, diagonal motif created 2019 2002, Rebranded as John Lewis
2007, first christmas ad was launched, later becoming iconic to UK households. Teamed up with adventising agency Adam and Eve
2018, rebrand to John Lewis & Partners with Waitrose
2007, huge refurbishments £60 million investment
Christmas Ad 2016
Previously “Peter Jones” Nottingham
