SWOT anaylsis
Strengths Weaknesses Established nationwide brand Never knowingly undersold policy doesn't Employee-ownership received well work in modern times Known for good quality products A lot of stores discount so John Lewis Strong emotive advertising will have to also. Yearly Christmas campaign Not popular with younger consumers or gains attention. men. Good quality and designed fabric Doesnt apepal strongly to modern Successful partnership with Waitroseconsumers. Loyal customer base and employees In control of manufacturing supply chain Opportunities Appeal to the younger market by Introducing student discounts for instore beauty Intergrate more technologies in store
Threats Online shopping Other discounted stores nearby eg: Primark, Poundland. Fashion: Boden, Debenhams, Next.
Increase own brand products (a promise of increasing so by 50% in the future)
Home living competiors: IKEA Asda living. More TV ads aimed at the older demo- Failure of department store models in graphic. general since recent times.
