NOW THAT’S A GOOD IDEA…
OUT THE BOX FROZEN CURRIES
RESTAURANT CURRIES, FROZEN FOR RETAIL PERTHSHIRE-BASED RESTAURATEUR PRAVEEN KUMAR HAS SEEN SALES OF HIS FROZEN AUTHENTIC RECIPE CURRIES DOUBLE UNDER LOCKDOWN WITH A GROWING NUMBER OF LOCAL RETAILERS STOCKING HIS PRODUCTS.
WHAT’S THE BIG IDEA? Frozen curries, made to authentic recipes by a team headed by Perthshire-based restaurateur Praveen Kumar. The curries are made to exactly the same recipes as those that Praveen and his team have been selling in his award-winning Indian restaurant Tabla in Perth for over a decade. The curries are also served in his Indian Cook School in Perth.
AND THEY’RE FLYING? Praveen first launched his Authentic Indian Cuisine range in April last year and has seen strong growth, but since lockdown began he has seen monthly sales double. Sales figures show that 56% of sales are from repeat business, suggesting customers approve. To cope with this increased level of business, Praveen has expanded his team and made a significant investment in two units at the specially designated Food and Drink Park in Perth.
The business delivers the frozen curries in a sustainable manner direct to locations all across the UK but consumers are also able to buy the curries from an ever-growing network of independent stores, farm shops and delis.
WHAT’S PRAVEEN SAYING? “We’re obviously absolutely delighted with the success of the business to date, which really seems to have taken off during the pandemic as consumers look to recreate that authentic Indian dining experience, but in the comfort of their own home. As 56% of our sales are from repeat business, we are currently trialling a subscriptions service which allows customers to receive their box of curries from us as regularly as they choose, either monthly or bimonthly.“
HOW DO I FIND OUT MORE? Visit Praveen’s website.
IS IT CHEFS THAT MAKE THE CURRIES? The meals are all hand made by a team of skilled chefs using the finest fresh ingredients in the UK coupled with spices imported from Praveen’s home village in southern India. The meals are then immediately frozen to seal in the freshness and taste.
ARE THEY AVAILABLE TO INDEPENDENT RETAILERS?
WEDNESDAY 30TH SEPTEMBER 2020 / ISSUE 24 / SLRMAG.CO.UK / 19
