PRODUCT SPECIAL
THE MENTHOL BAN SWAN MENTHOL FILTERS RANGE
SWAN MENTHOL FILTERS OFFER A QUALITY ALTERNATIVE HELP IS AT HAND FOR RETAILERS LOOKING TO OFFER MENTHOL CIGARETTE SMOKERS PRACTICAL
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SOLUTIONS AND ALTERNATIVES FROM TODAY.
s part of its biggest ever NPD programme, tobacco accessories specialist Republic Technologies (UK) Ltd has introduced three menthol filters as part of a range of six new SKUs from the market-leading Swan brand. The tobacco accessories category in Scotland continues to outperform total tobacco, with the £29.5m category growing at 0.8% and filters up 5.9% year-on-year [IRI, Feb 2020]. “We know menthol cigarette smokers have a strong preference for the distinctive flavour and will be looking for quality alternatives from today,” says Gavin Anderson, Republic’s General Sales Manager. “As they do, they will be turning to retailers throughout Scotland for advice and guidance. Our three new menthol filters are already proving really popular, providing the choice, quality and menthol flavour delivery which enable smokers of factory-made menthol cigarettes to easily transition to menthol filters. “And generally speaking, as rising numbers of smokers are looking at alternatives to factory made cigarettes, and the emerging vaping sector is still under close scrutiny, timely, category-boosting NPD of this kind enables retailers to meet demand amongst menthol smokers whose preference is to continue with their preferred flavour.” The three new menthol filters in the Swan range comprise: Q Cool Menthol Extra Slim: a sister product to the bestselling Swan Menthol Extra Slim in a pocket-sized pack containing 120 filters. This product delivers a cool menthol flavour. RSP £1.09.
Q Cool Burst Crushball: in a two-part sliding pack containing 54 filters, this crush capsule delivers a cool menthol flavour sensation. RSP £1.29. Q Fresh Burst Crushball: this crush capsule delivers a strong peppermint flavour and also comes in a two-part sliding pack containing 54 filters. RSP: £1.29. In addition, the company has added three other SKUs which enable Scottish retailers to enhance their tobacco accessories offer: Q Swan Graphite Filter: 100% biodegradable, this extra slim filter is made with carbon paper and delivers the ultimate in filtration. RSP £1.14 (120 per box). Q Swan Long Extra Slim Filter: developed to reduce the amount of tobacco required per cigarette, this is the longest-ever Swan filter (50% longer than the standard 14mm Extra Slim Filter). RSP £1.03 (80 per box). Q Swan Eco Loose Filter: 100% biodegradable and the most environmentally friendly filter on the UK market. Natural ‘ochre’ coloured, due to no bleaching of the paper. It degrades three times faster than standard cellulose acetate filters. RSP £1.39 (200 per box).
WEDNESDAY 20TH MAY 2020 / ISSUE 5 / SLRMAG.CO.UK / 17
