CHARITY
PERSONALISED CAN CHARITY COMMITMENT COCA-COLA
COKE GETS PERSONAL IN A CRISIS
F
COCA-COLA IS ALLOWING SHOPPERS TO CREATE PERSONALISED CANS THIS CHRISTMAS AND WILL MAKE A £2 DONATION TO HOMELESSNESS CHARITY CRISIS FOR EVERY ORDER.
or the first time ever, Coca-Cola will be giving consumers the chance to create their very own personalised Christmas can featuring a name and a festive image – and will donate £2 to homelessness charity Crisis for every order.
1,000
CANS AVAILABLE EVERY DAY
£2
DONATIONS TO CRISIS FOR VERY CAN
£50K
TOTAL DONATION TO CRISIS
Coca-Cola is giving people the chance to receive their own personalised festive cans of Coca-Cola zero sugar this Christmas. The cans will be free to order, and for each can personalised Coca-Cola will make a £2 donation to homelessness charity Crisis. The company is making 1,000 cans of Coca-Cola zero sugar available to order every day, absolutely free, to order as a personal memento or special gift for a friend or loved one. The refreshing giveaway can be personalised and ordered by scanning a QR code on special Christmas packs of Coca-
Cola original taste, Coca-Cola zero sugar and Diet Coke or from a dedicated website. Coca-Cola expects to raise a total of £50,000 for Crisis this Christmas season, helping the charity continue its fantastic work supporting people who are homeless at Christmas and throughout the year. Crisis will offer invaluable help to homeless people during one of the toughest times of the year with somewhere safe to stay, essential food and festive treats, phone and online support – as well as support with health, housing, employment and benefits to help people leave homelessness behind for good. Kris Robbens, Marketing Director at Coca-Cola Great Britain, said: “This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before and this year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation for every can ordered.” Ian Richards, Head of Crisis Christmas, said: “No one should be homeless and alone this Christmas. It’s been a difficult year for us all, but thanks to the generosity of our supporters, we’ve been able to adapt our frontline services and be there for people without a safe and stable place to call home. We’re extremely grateful to Coca-Cola for their ongoing support. With their help, we can give people a Crisis Christmas, so they can find a path out of homelessness for good.”
WEDNESDAY 9TH DECEMBER 2020 / ISSUE 34 / SLRMAG.CO.UK / 19
