ILLICIT TOBACCO
NEW ONLINE ‘POSTCODE CALCULATOR‘ JTI
WANT TO KNOW HOW BAD THE ILLICIT TRADE IS IN YOUR POSTCODE? AS PART OF THE BATTLE AGAINST ILLICIT TOBACCO, JTI HAS LAUNCHED A NEW ‘POSTCODE
CALCULATOR’ TO ALLOW RETAILERS TO SEE JUST HOW THE ILLICIT TRADE AFFECTS THEIR COMMUNITY
A
AND LOCAL AREA.
ll local retailers know that they lose sales, footfall and profit to the illicit trade in tobacco and it’s a problem that affects every corner of the UK. Many retailers will have some idea of how bad the problem is in their area but a new online tool from JTI will help them establish exactly the scale of the illicit trade in their locality. As an enhancement to its trade-facing website [link to www.jtiadvance.co.uk/DontBeComplicit], JTI has today launched a new ‘Postcode Calculator’ – a free-to-use online tool which enables retailers to find out how their local area is affected by illicit tobacco. By simply entering a postcode area (e.g. SE, GL, WV), retailers will be able to find out how many seizures and/or
22 I SLRMAG.CO.UK / ISSUE 15 / WEDNESDAY 29TH JULY 2020
NEW TODA Y!
prosecutions have taken place near that location since 2017, including estimates of the quantity and total value of illegal tobacco reported. There is also the option to expand their search to cover the wider area (e.g. from LU Luton to East of England) to view the percentage of non-UK duty paid cigarettes and hand-rolling tobacco in their region compared to the UK average. The new interactive feature has been added to JTI’s dedicated Don’t Be Complicit in Illicit microsite, which has also benefitted from a content update and fresh new look, and continues to play an important part in JTI’s fight against the illicit trade.
